Rascasse Audience Intelligence

Action camera Audience in United States

A data profile of the people who buy, follow and care about Action camera in United States — modelled from more than twelve digital signal sources. Action camera has an estimated audience of 3,017,579 people in United States.

#22among Tech trend in United States#5091among Topic in United States#406in Technology & Electronics

The average Action camera fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DSLR photography, Cameras, GoPro, with strongest over-indexing on DSLR photography (23.22× the country average).

Demographically, the Action camera audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Action camera fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for DSLR photography.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action camera profile in United States.

Audience size
3M
in United States
Gender
22.8%♀
77.2% male
Age
37.6
average years
Country rank
#10247
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action camera fans

22.8% are female, 77.2% are male, average age 37.6.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Action camera audience in United States
MetricValue
Female22.8%
Male77.2%
Average age37.6
Estimated audience size3,017,579
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Action camera audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Action camera audience comes from United States.

Worldwide audience distribution share by country for Action camera
CountryShare
United States25.6%
Japan8.1%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Action camera fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K3.60×
02Hawaii~30K2.15×
03California~500K1.58×
04Alaska~9K1.39×
05Utah~30K1.21×
06Montana~10K1.17×
07Idaho~20K1.14×
08Washington~70K1.13×
09Colorado~50K1.04×
10Oregon~40K1.03×
11Vermont~5K1.03×
12Maine~10K1.01×
13Texas~300K0.98×
14New Hampshire~10K0.98×
15Arizona~60K0.97×
16Arkansas~20K0.96×
17West Virginia~10K0.96×
18New Mexico~10K0.94×
19South Dakota~7K0.94×
20North Dakota~6K0.94×
21Florida~200K0.92×
22New York~200K0.92×
23Tennessee~50K0.89×
24Minnesota~40K0.89×
25Alabama~40K0.89×
26Kansas~20K0.89×
27North Carolina~80K0.87×
28Georgia~80K0.86×
29New Jersey~70K0.86×
30Virginia~60K0.85×
31Kentucky~30K0.85×
32Oklahoma~30K0.85×
33Delaware~7K0.85×
34Missouri~40K0.84×
35Wisconsin~40K0.84×
36South Carolina~40K0.84×
37Connecticut~30K0.84×
38Rhode Island~8K0.84×
39Illinois~80K0.83×
40Mississippi~20K0.83×
41Nebraska~10K0.83×
42Louisiana~30K0.82×
43Massachusetts~50K0.80×
44Maryland~40K0.80×
45Iowa~20K0.80×
46Pennsylvania~80K0.79×
47Michigan~60K0.79×
48Washington, District of Columbia~7K0.78×
49Indiana~40K0.77×
50Ohio~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Action camera, United States
0.74×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action camera audience
#·InterestCategoryAffinity×
01Hot Docs Canadian International Documentary FestivalEvent55.43×
02DSLR photographyTechnology & Electronics23.22×
03DJITechnology & Electronics8.60×
04GoProTechnology & Electronics8.47×
05Tripod (photography)Technology & Electronics8.39×
06FlickrInternet & Social Media4.63×
074K resolutionTechnology & Electronics4.01×
08Digital cameraTechnology & Electronics3.75×
09CamerasTechnology & Electronics3.33×
10NASDAQBusiness & Career3.31×
11TwitchGames2.77×
12Formula OneSports2.63×
13Advance Auto PartsCars & Mobility2.62×
14O'Reilly Auto PartsCars & Mobility2.58×
15Discount TireShopping2.55×
16AutoZoneCars & Mobility2.34×
17MotorcyclingCars & Mobility2.32×
18TireCars & Mobility2.10×
19WheelCars & Mobility1.83×
20Eastern Time ZonePolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action camera audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Risk AppetiteTHRILL1.38×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action camera audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action camera have in United States?

Action camera has an estimated audience of 3,017,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Action camera fans?

22.8% of Action camera fans are female, 77.2% are male, with an average age of 37.6 years.

03

Which brands do Action camera fans like most?

Action camera fans show strongest brand affinity for DSLR photography (23.22×), Cameras (3.33×), and GoPro (8.47×) over the country average.

04

Where do Action camera fans live in United States?

Action camera fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Action camera fans also like?

Beyond Action camera itself, the audience over-indexes on Cameras (3.33×), GoPro (8.47×), AutoZone (2.34×), and NASDAQ (3.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Action camera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Action camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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