Action camera Audience in United States

Action camera logo

Action camera has an estimated audience of 3,017,579 people in United States. 22.8% are female, 77.2% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: DSLR photography, Cameras, GoPro, AutoZone, NASDAQ.

The average Action camera fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DSLR photography, Cameras, GoPro, with strongest over-indexing on DSLR photography (23.22× the country average). Demographically, the Action camera audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Action camera fans

Demographic split for Action camera audience in United States
MetricValue
Female22.8%
Male77.2%
Average age37.6
Estimated audience size3,017,579

Audience persona

The typical Action camera fan in United States is more male, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for DSLR photography.

Top regions in United States

Top regions ranked by reach for Action camera in United States
RegionReachAffinity
California548,8361.65×
Texas261,7961.01×
Florida195,9540.96×
New York160,1400.95×
Nevada112,3313.85×
Illinois86,4700.86×
Georgia82,6110.89×
Pennsylvania82,0640.81×
North Carolina81,9350.9×
Washington70,4741.16×
New Jersey68,7440.9×
Ohio67,6450.73×
Virginia63,8500.87×
Michigan61,3850.78×
Arizona58,4200.95×
Tennessee54,8100.91×
Colorado50,2221.06×
Massachusetts46,9220.79×
Indiana42,7930.78×
Maryland40,5590.78×
Missouri40,0360.82×
South Carolina38,2300.84×
Minnesota38,0590.88×
Wisconsin37,5630.83×
Alabama37,3230.89×
Oregon35,9381.04×
Utah33,0701.22×
Louisiana31,1230.8×
Kentucky30,8950.82×
Hawaii28,8842.23×
Oklahoma28,4500.85×
Connecticut24,6410.81×
Arkansas22,7590.92×
Kansas20,2880.85×
Mississippi18,9130.76×
Iowa18,4430.74×
Idaho17,0551.13×
New Mexico13,4670.89×
West Virginia12,5840.9×
Nebraska11,7050.77×
New Hampshire11,0890.93×
Maine10,3770.96×
Montana9,9851.19×
Alaska9,5351.48×
Washington, District of Columbia8,0030.88×
Rhode Island6,3510.66×
Delaware6,3100.76×
South Dakota5,9530.85×
Vermont5,1520.97×
North Dakota5,0660.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Action camera audience
BrandAffinityCategory
DSLR photography23.22×Technology & Electronics
Cameras3.33×Technology & Electronics
GoPro8.47×Technology & Electronics
AutoZone2.34×Cars & Mobility
NASDAQ3.31×Business & Career
Twitch2.77×Games
Flickr4.63×Internet & Social Media
Tripod (photography)8.39×Technology & Electronics
Digital camera3.75×Technology & Electronics
Advance Auto Parts2.62×Cars & Mobility
Discount Tire2.55×Shopping
O'Reilly Auto Parts2.58×Cars & Mobility
Tire2.1×Cars & Mobility
4K resolution4.01×Technology & Electronics
DJI8.6×Technology & Electronics
Wheel1.83×Cars & Mobility
Eastern Time Zone1.53×Politics & Society
Motorcycling2.32×Cars & Mobility
Motorcycle racing2.38×Cars & Mobility
Engine2.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Action camera audience
TraitClusterScore
SustainabilityBALANCE1.5
Risk AppetiteTHRILL1.41
Early Adopter MentalityPOWER1.38
Sports ActivityPOWER1.36
Luxury OrientationPREMIUM1.34
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Action camera
CountryShare
United States25.6%
Japan8.1%
Italy7.6%

See Action camera audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Action camera have in United States?

Action camera has an estimated audience of 3,017,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Action camera fans?

22.8% of Action camera fans are female, 77.2% are male, with an average age of 37.6 years.

Which brands do Action camera fans like most?

Action camera fans show strongest brand affinity for DSLR photography (23.22×), Cameras (3.33×), and GoPro (8.47×) over the country average.

Where do Action camera fans live in United States?

Action camera fans in United States are most concentrated in California (reach 548,836), Texas (reach 261,796), and Florida (reach 195,954). These three regions account for the largest share of the active audience.

What other brands do Action camera fans also like?

Beyond Action camera itself, the audience over-indexes on Cameras (3.33×), GoPro (8.47×), AutoZone (2.34×), and NASDAQ (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Action camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.