Rascasse Audience Intelligence

Digital camera Audience in United States

A data profile of the people who buy, follow and care about Digital camera in United States — modelled from more than twelve digital signal sources. Digital camera has an estimated audience of 13,084,863 people in United States.

#1807among Topic in United States#133in Technology & Electronics

The average Digital camera fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Camera lens, Outdoor Photographer, Canon EOS, with strongest over-indexing on Camera lens (13.52× the country average).

Demographically, the Digital camera audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital camera fan in United States is balanced, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Camera lens.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital camera profile in United States.

Audience size
13.1M
in United States
Gender
47.9%♀
52.1% male
Age
37.4
average years
Country rank
#2721
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital camera fans

47.9% are female, 52.1% are male, average age 37.4.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Digital camera audience in United States
MetricValue
Female47.9%
Male52.1%
Average age37.4
Estimated audience size13,084,863
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Digital camera audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Digital camera audience comes from United States.

Worldwide audience distribution share by country for Digital camera
CountryShare
United States16.6%
Japan16.4%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital camera fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.45×
02Texas~1.5M1.36×
03Hawaii~80K1.36×
04New Jersey~400K1.24×
05New York~900K1.19×
06Illinois~500K1.18×
07Georgia~500K1.18×
08Massachusetts~300K1.18×
09Connecticut~200K1.18×
10Louisiana~200K1.12×
11Arizona~300K1.11×
12Maryland~200K1.09×
13Pennsylvania~500K1.07×
14Virginia~300K1.07×
15Utah~100K1.07×
16Rhode Island~40K1.07×
17Florida~900K1.06×
18North Carolina~400K1.05×
19Indiana~200K1.05×
20Minnesota~200K1.05×
21Nebraska~70K1.05×
22Washington~300K1.04×
23Iowa~100K1.02×
24Nevada~100K1.01×
25Kansas~100K1.00×
26Tennessee~300K0.99×
27Michigan~300K0.98×
28Delaware~30K0.97×
29Alabama~200K0.96×
30Kentucky~200K0.96×
31Ohio~400K0.95×
32South Carolina~200K0.95×
33Oklahoma~100K0.95×
34Washington, District of Columbia~40K0.94×
35Arkansas~100K0.93×
36Missouri~200K0.92×
37Oregon~100K0.92×
38Wisconsin~200K0.91×
39West Virginia~60K0.91×
40North Dakota~20K0.90×
41Mississippi~100K0.89×
42Idaho~60K0.85×
43New Hampshire~40K0.85×
44South Dakota~30K0.85×
45Colorado~200K0.83×
46Maine~40K0.83×
47Vermont~20K0.80×
48Alaska~20K0.79×
49Montana~30K0.78×
50New Mexico~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Digital camera, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital camera audience
#·InterestCategoryAffinity×
01Full-frame digital SLRTechnology & Electronics20.94×
02DSLR photographyTechnology & Electronics19.23×
03Canon EOSTechnology & Electronics17.33×
04Night photographyTechnology & Electronics16.60×
05Single-lens reflex cameraTechnology & Electronics15.94×
06Camera lensTechnology & Electronics13.52×
07Leica CameraTechnology & Electronics12.60×
08Tripod (photography)Technology & Electronics12.54×
09Macro photographyArts & Culture10.88×
10Documentary photographyTechnology & Electronics10.15×
11MyFitnessPalSports9.13×
12PhotojournalismTechnology & Electronics8.57×
13Digital single-lens reflex cameraTechnology & Electronics8.14×
14Outdoor PhotographerArts & Culture8.13×
15Wildlife photographyTechnology & Electronics6.32×
16Landscape photographyTechnology & Electronics5.19×
17Red Digital Cinema Camera CompanyTechnology & Electronics5.06×
18Digital photographyBusiness & Career4.14×
19Nature photographyTechnology & Electronics4.05×
20CamerasTechnology & Electronics2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital camera audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.52×
Luxury OrientationPREMIUM1.49×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital camera audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
SpiritualityBALANCE0.72×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital camera have in United States?

Digital camera has an estimated audience of 13,084,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital camera fans?

47.9% of Digital camera fans are female, 52.1% are male, with an average age of 37.4 years.

03

Which brands do Digital camera fans like most?

Digital camera fans show strongest brand affinity for Camera lens (13.52×), Outdoor Photographer (8.13×), and Canon EOS (17.33×) over the country average.

04

Where do Digital camera fans live in United States?

Digital camera fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Digital camera fans also like?

Beyond Digital camera itself, the audience over-indexes on Outdoor Photographer (8.13×), Canon EOS (17.33×), Single-lens reflex camera (15.94×), and MyFitnessPal (9.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital camera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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