Digital camera Audience in United States

Digital camera logo

Digital camera has an estimated audience of 13,084,863 people in United States. 47.9% are female, 52.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Camera lens, Outdoor Photographer, Single-lens reflex camera, MyFitnessPal, Night photography.

The average Digital camera fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Camera lens, Outdoor Photographer, Single-lens reflex camera, with strongest over-indexing on Camera lens (13.52× the country average). Demographically, the Digital camera audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital camera fans

Demographic split for Digital camera audience in United States
MetricValue
Female47.9%
Male52.1%
Average age37.4
Estimated audience size13,084,863

Audience persona

The typical Digital camera fan in United States is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Camera lens.

Top regions in United States

Top regions ranked by reach for Digital camera in United States
RegionReachAffinity
California2,233,3631.55×
Texas1,516,9531.35×
Florida1,020,4491.15×
New York936,7111.28×
Illinois534,8471.23×
Georgia498,6651.24×
Pennsylvania496,8961.13×
New Jersey444,1011.33×
North Carolina429,4481.09×
Ohio379,1590.94×
Virginia356,6471.12×
Michigan347,8171.02×
Massachusetts318,9661.24×
Arizona291,2741.09×
Washington282,2891.08×
Tennessee267,3941.02×
Indiana259,4311.09×
Maryland248,7851.11×
Minnesota198,1291.06×
Missouri193,4400.92×
South Carolina187,7210.95×
Louisiana186,8941.11×
Wisconsin178,2460.91×
Colorado169,1420.82×
Alabama166,0810.91×
Connecticut162,8201.24×
Kentucky156,5660.95×
Oregon139,0200.93×
Oklahoma133,8070.92×
Nevada128,2271.01×
Utah125,8341.07×
Iowa102,0480.95×
Kansas99,4600.96×
Arkansas93,1470.86×
Mississippi86,2880.8×
Hawaii78,5491.4×
Nebraska63,4890.97×
Idaho53,7720.82×
West Virginia53,4260.88×
Rhode Island46,1321.11×
New Mexico45,6730.7×
New Hampshire43,7140.85×
Maine38,3320.82×
Washington, District of Columbia38,1390.97×
Delaware33,8760.94×
Montana25,5080.7×
South Dakota24,0040.79×
North Dakota20,1170.75×
Alaska18,0610.65×
Vermont16,2370.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital camera audience
BrandAffinityCategory
Camera lens13.52×Technology & Electronics
Outdoor Photographer8.13×Arts & Culture
Single-lens reflex camera15.94×Technology & Electronics
MyFitnessPal9.13×Sports
Night photography16.6×Technology & Electronics
Documentary photography10.15×Technology & Electronics
Wildlife photography6.32×Technology & Electronics
Digital photography4.14×Business & Career
Landscape photography5.19×Technology & Electronics
Macro photography10.88×Arts & Culture
DSLR photography19.23×Technology & Electronics
Digital single-lens reflex camera8.14×Technology & Electronics
Yahoo!ショッピング3.19×
Tripod (photography)12.54×Technology & Electronics
Nature photography4.05×Technology & Electronics
Photojournalism8.57×Technology & Electronics
Leica Camera12.6×Technology & Electronics
Full-frame digital SLR20.94×Technology & Electronics
Cameras2.91×Technology & Electronics
Wide-angle lens20.02×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital camera audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM2.28
SustainabilityBALANCE1.97
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.91
Design AffinityPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Digital camera
CountryShare
United States16.6%
Japan16.4%
China7.4%

See Digital camera audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital camera have in United States?

Digital camera has an estimated audience of 13,084,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital camera fans?

47.9% of Digital camera fans are female, 52.1% are male, with an average age of 37.4 years.

Which brands do Digital camera fans like most?

Digital camera fans show strongest brand affinity for Camera lens (13.52×), Outdoor Photographer (8.13×), and Single-lens reflex camera (15.94×) over the country average.

Where do Digital camera fans live in United States?

Digital camera fans in United States are most concentrated in California (reach 2,233,363), Texas (reach 1,516,953), and Florida (reach 1,020,449). These three regions account for the largest share of the active audience.

What other brands do Digital camera fans also like?

Beyond Digital camera itself, the audience over-indexes on Outdoor Photographer (8.13×), Single-lens reflex camera (15.94×), MyFitnessPal (9.13×), and Night photography (16.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.