Rascasse Audience Intelligence

Digital single-lens reflex camera Audience in United States

A data profile of the people who buy, follow and care about Digital single-lens reflex camera in United States — modelled from more than twelve digital signal sources. Digital single-lens reflex camera has an estimated audience of 7,409,739 people in United States.

#2905among Topic in United States#219in Technology & Electronics

The average Digital single-lens reflex camera fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital camera, Canon, Nikon, with strongest over-indexing on Digital camera (8.14× the country average).

Demographically, the Digital single-lens reflex camera audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital single-lens reflex camera fan in United States is balanced, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Digital camera.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital single-lens reflex camera profile in United States.

Audience size
7.4M
in United States
Gender
46.4%♀
53.6% male
Age
36.0
average years
Country rank
#4781
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital single-lens reflex camera fans

46.4% are female, 53.6% are male, average age 36.0.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Digital single-lens reflex camera audience in United States
MetricValue
Female46.4%
Male53.6%
Average age36.0
Estimated audience size7,409,739
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Digital single-lens reflex camera audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Digital single-lens reflex camera audience comes from United States.

Worldwide audience distribution share by country for Digital single-lens reflex camera
CountryShare
Japan18.6%
United States15.5%
China11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital single-lens reflex camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital single-lens reflex camera fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.33×
02Utah~80K1.25×
03California~1M1.23×
04Texas~700K1.15×
05New York~500K1.13×
06Washington~200K1.11×
07Oregon~90K1.09×
08Kansas~60K1.09×
09Illinois~300K1.07×
10Georgia~200K1.06×
11Virginia~200K1.05×
12Alaska~20K1.05×
13Idaho~40K1.04×
14Arizona~200K1.03×
15Massachusetts~200K1.03×
16Maryland~100K1.03×
17Oklahoma~80K1.02×
18North Dakota~20K1.02×
19New Jersey~200K1.01×
20Nevada~70K1.01×
21Connecticut~70K1.00×
22New Hampshire~30K1.00×
23Pennsylvania~200K0.99×
24Colorado~100K0.99×
25Maine~30K0.99×
26Vermont~10K0.99×
27Indiana~100K0.97×
28Missouri~100K0.97×
29New Mexico~40K0.97×
30Minnesota~100K0.96×
31Montana~20K0.96×
32Florida~500K0.95×
33North Carolina~200K0.95×
34Kentucky~90K0.95×
35Mississippi~60K0.95×
36Nebraska~40K0.95×
37Washington, District of Columbia~20K0.95×
38Michigan~200K0.94×
39Louisiana~90K0.94×
40Arkansas~60K0.94×
41West Virginia~30K0.94×
42Rhode Island~20K0.94×
43Tennessee~100K0.93×
44Ohio~200K0.92×
45South Dakota~20K0.92×
46Wisconsin~100K0.91×
47South Carolina~100K0.91×
48Alabama~90K0.91×
49Iowa~60K0.91×
50Delaware~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Digital single-lens reflex camera, United States
0.91×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital single-lens reflex camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital single-lens reflex camera audience
#·InterestCategoryAffinity×
01Canon PowerShotTechnology & Electronics23.08×
02Camera stabilizerTechnology & Electronics19.04×
03GimbalTechnology & Electronics17.51×
04Wide-angle lensTechnology & Electronics13.49×
05NikonTechnology & Electronics13.31×
06CanonTechnology & Electronics12.79×
07Olympus CorporationTechnology & Electronics12.06×
08Single-lens reflex cameraTechnology & Electronics11.29×
09FujifilmTechnology & Electronics10.37×
10Digital cameraTechnology & Electronics8.14×
11Shazam (service)Music & Radio7.84×
12Leica CameraTechnology & Electronics7.79×
13Google ChromeInternet & Social Media7.40×
14Canon EOSTechnology & Electronics6.63×
15City BankBusiness & Career6.49×
16GoProTechnology & Electronics5.27×
17BirdwatchingPets & Animals4.87×
18VideographyInternet & Social Media3.15×
19Spirit HalloweenKids & Family2.42×
20Sam's ClubShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital single-lens reflex camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital single-lens reflex camera audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
Design AffinityPREMIUM1.50×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital single-lens reflex camera audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Community OrientationOPEN0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital single-lens reflex camera have in United States?

Digital single-lens reflex camera has an estimated audience of 7,409,739 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital single-lens reflex camera fans?

46.4% of Digital single-lens reflex camera fans are female, 53.6% are male, with an average age of 36.0 years.

03

Which brands do Digital single-lens reflex camera fans like most?

Digital single-lens reflex camera fans show strongest brand affinity for Digital camera (8.14×), Canon (12.79×), and Nikon (13.31×) over the country average.

04

Where do Digital single-lens reflex camera fans live in United States?

Digital single-lens reflex camera fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Digital single-lens reflex camera fans also like?

Beyond Digital single-lens reflex camera itself, the audience over-indexes on Canon (12.79×), Nikon (13.31×), City Bank (6.49×), and Single-lens reflex camera (11.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital single-lens reflex camera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital single-lens reflex camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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