A data profile of the people who buy, follow and care about Gimbal in United States — modelled from more than twelve digital signal sources. Gimbal has an estimated audience of 583,601 people in United States.
The average Gimbal fan in United States is 40.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include DSLR photography, Competitor Running, Camera stabilizer, with strongest over-indexing on DSLR photography (131.79× the country average).
Demographically, the Gimbal audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gimbal fan in United States is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DSLR photography.
The key figures that characterise the Gimbal profile in United States.
22.9% are female, 77.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 40.5 |
| Estimated audience size | 583,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Gimbal audience comes from United States.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 9.2% |
| China | 4.0% |
Where the Gimbal audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~90K | 1.39× | |
| 02 | Washington | ~20K | 1.31× | |
| 03 | Hawaii | ~3K | 1.30× | |
| 04 | Washington, District of Columbia | ~2K | 1.24× | |
| 05 | Oregon | ~8K | 1.18× | |
| 06 | New York | ~40K | 1.17× | |
| 07 | Massachusetts | ~10K | 1.12× | |
| 08 | Texas | ~60K | 1.11× | |
| 09 | Georgia | ~20K | 1.10× | |
| 10 | Colorado | ~10K | 1.09× | |
| 11 | Nevada | ~6K | 1.08× | |
| 12 | Utah | ~6K | 1.07× | |
| 13 | Florida | ~40K | 1.06× | |
| 14 | Maryland | ~10K | 1.06× | |
| 15 | Virginia | ~10K | 1.03× | |
| 16 | Maine | ~2K | 1.03× | |
| 17 | Tennessee | ~10K | 1.02× | |
| 18 | New Hampshire | ~2K | 1.02× | |
| 19 | Arizona | ~10K | 1.01× | |
| 20 | Connecticut | ~6K | 1.01× | |
| 21 | Idaho | ~3K | 1.01× | |
| 22 | Vermont | ~1K | 1.01× | |
| 23 | Missouri | ~9K | 1.00× | |
| 24 | Oklahoma | ~6K | 1.00× | |
| 25 | Minnesota | ~8K | 0.99× | |
| 26 | Alaska | ~1K | 0.99× | |
| 27 | Illinois | ~20K | 0.98× | |
| 28 | Montana | ~2K | 0.97× | |
| 29 | Pennsylvania | ~20K | 0.96× | |
| 30 | North Carolina | ~20K | 0.96× | |
| 31 | New Jersey | ~10K | 0.96× | |
| 32 | Louisiana | ~7K | 0.96× | |
| 33 | Kansas | ~4K | 0.96× | |
| 34 | New Mexico | ~3K | 0.96× | |
| 35 | Alabama | ~8K | 0.95× | |
| 36 | Rhode Island | ~2K | 0.94× | |
| 37 | Michigan | ~10K | 0.93× | |
| 38 | Indiana | ~10K | 0.93× | |
| 39 | Arkansas | ~4K | 0.93× | |
| 40 | Wisconsin | ~8K | 0.92× | |
| 41 | Kentucky | ~7K | 0.92× | |
| 42 | Nebraska | ~3K | 0.91× | |
| 43 | North Dakota | ~1K | 0.91× | |
| 44 | South Carolina | ~8K | 0.90× | |
| 45 | Iowa | ~4K | 0.90× | |
| 46 | South Dakota | ~1K | 0.88× | |
| 47 | Ohio | ~20K | 0.87× | |
| 48 | Delaware | ~1K | 0.87× | |
| 49 | West Virginia | ~2K | 0.86× | |
| 50 | Mississippi | ~4K | 0.81× |
The strongest cross-interests of the Gimbal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Competitor Running | Topic | 427.27× | ||
| 02 | ParkZone | Cars & Mobility | 310.01× | ||
| 03 | Spektrum RC | Technology & Electronics | 139.99× | ||
| 04 | DSLR photography | Technology & Electronics | 131.79× | ||
| 05 | Camera stabilizer | Technology & Electronics | 122.69× | ||
| 06 | Electronic stability control | Cars & Mobility | 75.05× | ||
| 07 | IMovie | Technology & Electronics | 49.02× | ||
| 08 | Canon PowerShot | Technology & Electronics | 32.25× | ||
| 09 | 500px | Internet & Social Media | 29.13× | ||
| 10 | DJI | Technology & Electronics | 27.72× | ||
| 11 | Traxxas | Kids & Family | 27.45× | ||
| 12 | CapCut | Technology & Electronics | 25.37× | ||
| 13 | Envato | Internet & Social Media | 24.47× | ||
| 14 | Sigma Corporation | Technology & Electronics | 22.65× | ||
| 15 | Red Digital Cinema Camera Company | Technology & Electronics | 21.09× | ||
| 16 | Digital single-lens reflex camera | Technology & Electronics | 17.51× | ||
| 17 | Action camera | Technology & Electronics | 16.47× | ||
| 18 | Video camera | Technology & Electronics | 14.83× | ||
| 19 | Canon | Technology & Electronics | 11.44× | ||
| 20 | Video blog | Internet & Social Media | 8.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.27× | |
| Patriotism | CONSERVATISM | 1.99× | |
| Risk Appetite | THRILL | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.05× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Tradition | CONSERVATISM | 1.18× |
Gimbal has an estimated audience of 583,601 people in United States, concentrated in California and Texas.
22.9% of Gimbal fans are female, 77.1% are male, with an average age of 40.5 years.
Gimbal fans show strongest brand affinity for DSLR photography (131.79×), Competitor Running (427.27×), and Camera stabilizer (122.69×) over the country average.
Gimbal fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gimbal itself, the audience over-indexes on Competitor Running (427.27×), Camera stabilizer (122.69×), CapCut (25.37×), and Red Digital Cinema Camera Company (21.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gimbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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