Traxxas Audience in United States

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Traxxas has an estimated audience of 1,098,299 people in United States. 9.5% are female, 90.5% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Horizon Hobby, Radio-controlled car, Radio-controlled model, Radio-controlled helicopter, Remote control.

The average Traxxas fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horizon Hobby, Radio-controlled car, Radio-controlled model, with strongest over-indexing on Horizon Hobby (100.99× the country average). Demographically, the Traxxas audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Traxxas fans

Demographic split for Traxxas audience in United States
MetricValue
Female9.5%
Male90.5%
Average age36.9
Estimated audience size1,098,299

Audience persona

The typical Traxxas fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Horizon Hobby.

Top regions in United States

Top regions ranked by reach for Traxxas in United States
RegionReachAffinity
California88,0230.73×
Texas76,9030.81×
Florida45,3610.61×
Michigan45,1331.57×
New York36,1900.59×
Pennsylvania35,9950.97×
Ohio34,1601.01×
Illinois26,0360.71×
Indiana25,1311.25×
North Carolina23,5780.71×
Missouri22,5941.28×
Arizona22,3521×
Washington22,1751.01×
Wisconsin21,3111.29×
Georgia20,4790.61×
Tennessee20,4390.93×
Minnesota18,6711.19×
Colorado16,6020.96×
Virginia16,4260.61×
Utah16,3041.66×
Oregon16,1711.28×
New Jersey13,9270.5×
Kentucky13,2790.96×
Oklahoma12,7741.05×
Alabama12,1200.79×
South Carolina12,0650.73×
Massachusetts11,5770.54×
Iowa11,4561.27×
Louisiana10,7100.76×
Maryland10,2910.54×
Kansas9,8611.14×
Nevada8,5020.8×
Connecticut8,2470.75×
Arkansas8,0260.89×
Idaho7,8331.42×
West Virginia7,6051.49×
Mississippi6,2650.69×
New Mexico5,8221.06×
New Hampshire5,6391.3×
Nebraska5,1680.94×
Montana4,7831.57×
Maine4,3571.11×
North Dakota4,3001.91×
Vermont3,4711.8×
South Dakota3,1431.24×
Hawaii2,9200.62×
Alaska2,8411.21×
Wyoming2,8081.72×
Rhode Island2,0560.59×
Delaware1,8100.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traxxas audience
BrandAffinityCategory
Horizon Hobby100.99×Kids & Family
Radio-controlled car27.72×Kids & Family
Radio-controlled model68.35×Kids & Family
Radio-controlled helicopter48.75×Kids & Family
Remote control26.26×Home & Garden
Sweet (band)27.28×Music & Radio
DJI26.27×Technology & Electronics
RC Car Action59.89×Kids & Family
Quadcopter20.71×Technology & Electronics
Multirotor39.22×Cars & Mobility
Model aircraft26.12×Sports
Tower Hobbies52.27×Home & Garden
RC Hobby62.62×Kids & Family
Scale model11.35×Kids & Family
Model building14.9×Kids & Family
RC4WD56.6×Kids & Family
Unmanned aerial vehicle7.71×Cars & Mobility
Kyosho53.93×Cars & Mobility
Fixed-wing aircraft6.98×Cars & Mobility
Hobby shop17.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traxxas audience
TraitClusterScore
PatriotismCONSERVATISM3.84
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM2.4
Pet OwnershipJOY1.78
DIY MentalityTHRILL1.6
Early Adopter MentalityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Traxxas
CountryShare
United States47.3%
Germany5.4%
Canada4.9%

See Traxxas audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Traxxas have in United States?

Traxxas has an estimated audience of 1,098,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Traxxas fans?

9.5% of Traxxas fans are female, 90.5% are male, with an average age of 36.9 years.

Which brands do Traxxas fans like most?

Traxxas fans show strongest brand affinity for Horizon Hobby (100.99×), Radio-controlled car (27.72×), and Radio-controlled model (68.35×) over the country average.

Where do Traxxas fans live in United States?

Traxxas fans in United States are most concentrated in California (reach 88,023), Texas (reach 76,903), and Florida (reach 45,361). These three regions account for the largest share of the active audience.

What other brands do Traxxas fans also like?

Beyond Traxxas itself, the audience over-indexes on Radio-controlled car (27.72×), Radio-controlled model (68.35×), Radio-controlled helicopter (48.75×), and Remote control (26.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traxxas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.