Tower Hobbies Audience in United States

Tower Hobbies logo

Tower Hobbies has an estimated audience of 316,265 people in United States. 36.9% are female, 63.1% are male, average age 38.3. Top regions: California, Florida, Texas. Top brand affinities: Energetics, Penn & Teller, Dental hygienist, Yoga Journal, N1 road (South Africa).

The average Tower Hobbies fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Energetics, Penn & Teller, Dental hygienist, with strongest over-indexing on Energetics (43.8× the country average). Demographically, the Tower Hobbies audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Tower Hobbies fans

Demographic split for Tower Hobbies audience in United States
MetricValue
Female36.9%
Male63.1%
Average age38.3
Estimated audience size316,265

Audience persona

The typical Tower Hobbies fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Energetics.

Top regions in United States

Top regions ranked by reach for Tower Hobbies in United States
RegionReachAffinity
California22,4420.65×
Florida18,6450.87×
Texas18,0550.66×
Ohio12,0991.24×
Michigan11,5271.39×
New York11,4010.65×
Pennsylvania11,0921.04×
Illinois10,6811.01×
Indiana8,5121.47×
North Carolina8,1330.85×
Virginia6,9870.91×
Missouri6,9181.36×
Georgia6,8260.7×
Washington6,2580.99×
Tennessee6,1040.96×
Arizona5,7830.9×
Wisconsin5,7071.2×
New Jersey5,7040.71×
Minnesota5,2651.16×
Colorado4,4610.9×
South Carolina4,4540.94×
Oregon4,4481.23×
Alabama4,1860.95×
Massachusetts4,0240.65×
Iowa3,9971.53×
Kentucky3,8910.98×
Louisiana3,7580.92×
Maryland3,5750.66×
Oklahoma3,4870.99×
Connecticut2,8990.91×
Utah2,8020.99×
Arkansas2,7891.07×
Nevada2,6800.88×
Kansas2,6461.06×
Nebraska2,3651.49×
Mississippi2,0360.78×
West Virginia1,8211.24×
Idaho1,6871.06×
Maine1,5011.32×
New Hampshire1,4551.17×
New Mexico1,3690.86×
Delaware1,1421.31×
Hawaii1,1350.83×
Montana8821×
Wyoming7861.68×
Rhode Island7000.7×
Alaska6781×
Vermont6271.13×
North Dakota5990.92×
South Dakota5520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tower Hobbies audience
BrandAffinityCategory
Energetics43.8×Sports
Penn & Teller14.76×Movies & TV
Dental hygienist9.72×Health
Yoga Journal20×Sports
N1 road (South Africa)4.45×Travel & Leisure
Bank account2.58×Business & Career
Nebraska Cornhuskers football3.69×Sports
Nationality2.07×Politics & Society
JDSU2.94×Business & Career
Home equity1.83×Home & Garden
Elsword14.49×Games
Home staging4.56×Home & Garden
Circular economy11.12×Business & Career
WESH3.27×Movies & TV
ABC 7 Chicago2.84×Movies & TV
Centurion (film)7.25×Movies & TV
South Asian cuisine5.56×Food & Beverages
ENA (Emergency Nurses Association)7.04×Health
Magazine (band)3.67×Music & Radio
Acoustic music2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tower Hobbies audience
TraitClusterScore
PatriotismCONSERVATISM3.04
Need for SecurityCONSERVATISM1.84
Risk AppetiteTHRILL1.82
DIY MentalityTHRILL1.51
Family OrientationCONSERVATISM1.36
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Tower Hobbies
CountryShare
United States85.9%
Brazil4.8%
Canada4.1%

See Tower Hobbies audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tower Hobbies have in United States?

Tower Hobbies has an estimated audience of 316,265 people in United States, concentrated in California and Florida.

What is the gender split and age of Tower Hobbies fans?

36.9% of Tower Hobbies fans are female, 63.1% are male, with an average age of 38.3 years.

Which brands do Tower Hobbies fans like most?

Tower Hobbies fans show strongest brand affinity for Energetics (43.8×), Penn & Teller (14.76×), and Dental hygienist (9.72×) over the country average.

Where do Tower Hobbies fans live in United States?

Tower Hobbies fans in United States are most concentrated in California (reach 22,442), Florida (reach 18,645), and Texas (reach 18,055). These three regions account for the largest share of the active audience.

What other brands do Tower Hobbies fans also like?

Beyond Tower Hobbies itself, the audience over-indexes on Penn & Teller (14.76×), Dental hygienist (9.72×), Yoga Journal (20×), and N1 road (South Africa) (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tower Hobbies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.