Rascasse Audience Intelligence

Radio-controlled car Audience in United States

A data profile of the people who buy, follow and care about Radio-controlled car in United States — modelled from more than twelve digital signal sources. Radio-controlled car has an estimated audience of 5,933,053 people in United States.

#3375among Topic in United States#170in Kids & Family

The average Radio-controlled car fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horizon Hobby, Radio-controlled model, Traxxas, with strongest over-indexing on Horizon Hobby (84.24× the country average).

Demographically, the Radio-controlled car audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radio-controlled car fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Horizon Hobby.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio-controlled car profile in United States.

Audience size
5.9M
in United States
Gender
23.5%♀
76.5% male
Age
39.9
average years
Country rank
#5753
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio-controlled car fans

23.5% are female, 76.5% are male, average age 39.9.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Radio-controlled car audience in United States
MetricValue
Female23.5%
Male76.5%
Average age39.9
Estimated audience size5,933,053
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Radio-controlled car audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Radio-controlled car audience comes from United States.

Worldwide audience distribution share by country for Radio-controlled car
CountryShare
United States26.1%
Japan11.5%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio-controlled car audience in United States is strongest.

Fig. 05

Top regions by affinity

Radio-controlled car fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.38×
02Mississippi~70K1.35×
03Idaho~40K1.29×
04West Virginia~30K1.24×
05Hawaii~30K1.19×
06Alaska~20K1.19×
07Oregon~80K1.13×
08Arkansas~50K1.12×
09Kentucky~80K1.11×
10Kansas~50K1.11×
11Missouri~100K1.09×
12North Dakota~10K1.09×
13Washington~100K1.08×
14Indiana~100K1.07×
15Oklahoma~70K1.07×
16South Dakota~10K1.07×
17North Carolina~200K1.06×
18Tennessee~100K1.05×
19Nevada~60K1.05×
20Alabama~90K1.04×
21Louisiana~80K1.02×
22Maine~20K1.02×
23Montana~20K1.02×
24South Carolina~90K1.01×
25New Hampshire~20K1.00×
26California~600K0.97×
27Illinois~200K0.97×
28Georgia~200K0.97×
29Minnesota~80K0.97×
30Iowa~50K0.97×
31Virginia~100K0.96×
32Wisconsin~80K0.95×
33Vermont~10K0.95×
34Pennsylvania~200K0.94×
35New Mexico~30K0.93×
36Michigan~100K0.92×
37Arizona~100K0.92×
38Texas~500K0.90×
39Florida~400K0.89×
40Maryland~90K0.88×
41Colorado~80K0.87×
42Ohio~200K0.86×
43Delaware~10K0.84×
44Nebraska~20K0.82×
45Rhode Island~20K0.82×
46Connecticut~50K0.80×
47New York~300K0.79×
48Washington, District of Columbia~10K0.79×
49Massachusetts~90K0.77×
50New Jersey~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Radio-controlled car, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio-controlled car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio-controlled car audience
#·InterestCategoryAffinity×
01RC Car ActionKids & Family120.66×
02Radio-controlled modelKids & Family91.55×
03RC HobbyKids & Family87.62×
04Horizon HobbyKids & Family84.24×
05TraxxasKids & Family74.53×
06REDCATGames68.87×
07Radio-controlled helicopterKids & Family64.30×
08Radio controlTechnology & Electronics59.81×
09Futaba CorporationHome & Garden56.95×
10Tower HobbiesHome & Garden48.98×
11Model carKids & Family30.45×
12Off-road racingCars & Mobility11.78×
13Haul truckCars & Mobility7.21×
14Drag racingCars & Mobility6.44×
15Kyle BuschSports6.31×
16Motorcycle racingCars & Mobility6.22×
17Dump truckCars & Mobility5.92×
18O'Reilly Auto PartsCars & Mobility5.47×
19Commercial vehicleCars & Mobility5.00×
20AutoZoneCars & Mobility3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio-controlled car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio-controlled car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Risk AppetiteTHRILL1.84×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio-controlled car audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.61×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio-controlled car have in United States?

Radio-controlled car has an estimated audience of 5,933,053 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Radio-controlled car fans?

23.5% of Radio-controlled car fans are female, 76.5% are male, with an average age of 39.9 years.

03

Which brands do Radio-controlled car fans like most?

Radio-controlled car fans show strongest brand affinity for Horizon Hobby (84.24×), Radio-controlled model (91.55×), and Traxxas (74.53×) over the country average.

04

Where do Radio-controlled car fans live in United States?

Radio-controlled car fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Radio-controlled car fans also like?

Beyond Radio-controlled car itself, the audience over-indexes on Radio-controlled model (91.55×), Traxxas (74.53×), RC Car Action (120.66×), and Radio-controlled helicopter (64.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Radio-controlled car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio-controlled car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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