Radio-controlled car Audience in United States

Radio-controlled car logo

Radio-controlled car has an estimated audience of 5,933,053 people in United States. 23.5% are female, 76.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Radio-controlled model, Horizon Hobby, Traxxas, RC Car Action, Radio-controlled helicopter.

The average Radio-controlled car fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Radio-controlled model, Horizon Hobby, Traxxas, with strongest over-indexing on Radio-controlled model (91.55× the country average). Demographically, the Radio-controlled car audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Radio-controlled car fans

Demographic split for Radio-controlled car audience in United States
MetricValue
Female23.5%
Male76.5%
Average age39.9
Estimated audience size5,933,053

Audience persona

The typical Radio-controlled car fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Radio-controlled model.

Top regions in United States

Top regions ranked by reach for Radio-controlled car in United States
RegionReachAffinity
California685,2471.05×
Texas477,0060.94×
Florida361,9610.9×
New York270,0680.81×
Illinois204,0001.03×
North Carolina195,8311.1×
Pennsylvania185,1670.93×
Georgia181,9101×
Ohio164,0780.9×
Michigan151,0110.97×
Washington140,2461.18×
Virginia135,4720.94×
Tennessee124,4071.05×
Indiana118,5631.09×
Arizona118,0850.97×
Missouri111,3711.16×
New Jersey107,5730.71×
Massachusetts92,5270.79×
South Carolina86,9190.97×
Alabama86,0911.04×
Oregon85,6371.26×
Wisconsin85,6280.96×
Maryland84,1510.82×
Minnesota83,5350.98×
Colorado81,6260.87×
Kentucky80,6961.08×
Utah79,6341.5×
Louisiana76,7691×
Oklahoma70,4451.07×
Mississippi67,6421.38×
Kansas64,8361.39×
Nevada64,2631.12×
Arkansas51,1371.05×
Iowa46,7450.96×
Connecticut44,6950.75×
Idaho38,8701.31×
West Virginia32,6851.18×
Hawaii31,2801.23×
New Mexico24,6850.83×
Maine22,4411.06×
Nebraska21,5060.72×
New Hampshire20,4720.88×
Montana16,0530.98×
Alaska14,6841.16×
Rhode Island14,2020.75×
South Dakota13,9811.02×
North Dakota13,9151.14×
Washington, District of Columbia13,1540.74×
Delaware10,6560.65×
Vermont8,6830.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio-controlled car audience
BrandAffinityCategory
Radio-controlled model91.55×Kids & Family
Horizon Hobby84.24×Kids & Family
Traxxas74.53×Kids & Family
RC Car Action120.66×Kids & Family
Radio-controlled helicopter64.3×Kids & Family
RC Hobby87.62×Kids & Family
Off-road racing11.78×Cars & Mobility
Model car30.45×Kids & Family
AutoZone3.9×Cars & Mobility
Motorcycle racing6.22×Cars & Mobility
Radio control59.81×Technology & Electronics
Haul truck7.21×Cars & Mobility
Tower Hobbies48.98×Home & Garden
O'Reilly Auto Parts5.47×Cars & Mobility
Dump truck5.92×Cars & Mobility
Drag racing6.44×Cars & Mobility
Futaba Corporation56.95×Home & Garden
Commercial vehicle5×Cars & Mobility
Machining6.38×Business & Career
All-terrain vehicle5.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio-controlled car audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
PatriotismCONSERVATISM1.96
Risk AppetiteTHRILL1.53
DIY MentalityTHRILL1.38
IndividualismJOY1.28
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Radio-controlled car
CountryShare
United States26.1%
Japan11.5%
Italy6.9%

See Radio-controlled car audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Radio-controlled car have in United States?

Radio-controlled car has an estimated audience of 5,933,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Radio-controlled car fans?

23.5% of Radio-controlled car fans are female, 76.5% are male, with an average age of 39.9 years.

Which brands do Radio-controlled car fans like most?

Radio-controlled car fans show strongest brand affinity for Radio-controlled model (91.55×), Horizon Hobby (84.24×), and Traxxas (74.53×) over the country average.

Where do Radio-controlled car fans live in United States?

Radio-controlled car fans in United States are most concentrated in California (reach 685,247), Texas (reach 477,006), and Florida (reach 361,961). These three regions account for the largest share of the active audience.

What other brands do Radio-controlled car fans also like?

Beyond Radio-controlled car itself, the audience over-indexes on Horizon Hobby (84.24×), Traxxas (74.53×), RC Car Action (120.66×), and Radio-controlled helicopter (64.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio-controlled car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.