Model car Audience in United States

Model car has an estimated audience of 1,207,513 people in United States. 24.7% are female, 75.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Radio-controlled car, Lewis Hamilton, Scale model, AutoZone, Autism Awareness.

The average Model car fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Radio-controlled car, Lewis Hamilton, Scale model, with strongest over-indexing on Radio-controlled car (30.77× the country average). Demographically, the Model car audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Model car fans

Demographic split for Model car audience in United States
MetricValue
Female24.7%
Male75.3%
Average age41.1
Estimated audience size1,207,513

Audience persona

The typical Model car fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Radio-controlled car.

Top regions in United States

Top regions ranked by reach for Model car in United States
RegionReachAffinity
California104,5850.79×
Texas91,8360.88×
Florida57,8510.71×
Ohio50,3121.35×
New York47,3120.7×
North Carolina41,1101.13×
Illinois39,8380.99×
Georgia37,8841.02×
Pennsylvania37,8040.93×
Michigan37,2611.18×
Tennessee33,3101.38×
Indiana30,5031.38×
Missouri26,8471.38×
Virginia26,4790.9×
Kentucky26,4251.75×
Arizona24,1670.98×
Washington23,0240.95×
Alabama19,7051.17×
Colorado19,5261.03×
Wisconsin18,7401.03×
South Carolina18,6901.03×
New Jersey17,7190.58×
Minnesota17,5311.01×
Massachusetts17,1050.72×
Oklahoma15,9611.19×
Maryland14,1080.68×
Louisiana13,2090.85×
Oregon12,5840.91×
Iowa12,3871.25×
Arkansas12,2551.23×
Kansas12,1371.28×
Utah10,7460.99×
Nevada10,0310.86×
Mississippi9,8820.99×
West Virginia9,6911.72×
Connecticut8,6010.71×
Nebraska7,4661.23×
New Mexico6,5041.07×
Idaho6,1681.02×
Maine4,4841.04×
New Hampshire4,0150.84×
Montana3,1910.95×
Hawaii2,9950.58×
Rhode Island2,9620.77×
Delaware2,8480.85×
North Dakota2,6091.05×
South Dakota2,4920.89×
Vermont1,9710.93×
Wyoming1,9491.09×
Washington, District of Columbia1,6060.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Model car audience
BrandAffinityCategory
Radio-controlled car30.77×Kids & Family
Lewis Hamilton11.5×Sports
Scale model12.47×Kids & Family
AutoZone3.63×Cars & Mobility
Autism Awareness7.97×Health
Diabetes mellitus awareness5.4×Health
Kia Sportage16.75×Cars & Mobility
Model building13.7×Kids & Family
Café racer14.74×Cars & Mobility
Singer-songwriter2.72×Music & Radio
Max Verstappen8.43×Sports
Discount Tire3.94×Shopping
Microblogging5.63×Technology & Electronics
Advance Auto Parts3.86×Cars & Mobility
O'Reilly Auto Parts3.81×Cars & Mobility
Hot Wheels10.44×Kids & Family
Automobile repair shop4.83×Cars & Mobility
Charles Leclerc8.7×Sports
Automotive lighting5.81×Cars & Mobility
Mercedes AMG Petronas F110.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Model car audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Luxury OrientationPREMIUM1.59
Risk AppetiteTHRILL1.57
DIY MentalityTHRILL1.44
IndividualismJOY1.36
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Model car
CountryShare
United States19.1%
Japan6.2%
United Kingdom5.9%

See Model car audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Model car have in United States?

Model car has an estimated audience of 1,207,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Model car fans?

24.7% of Model car fans are female, 75.3% are male, with an average age of 41.1 years.

Which brands do Model car fans like most?

Model car fans show strongest brand affinity for Radio-controlled car (30.77×), Lewis Hamilton (11.5×), and Scale model (12.47×) over the country average.

Where do Model car fans live in United States?

Model car fans in United States are most concentrated in California (reach 104,585), Texas (reach 91,836), and Florida (reach 57,851). These three regions account for the largest share of the active audience.

What other brands do Model car fans also like?

Beyond Model car itself, the audience over-indexes on Lewis Hamilton (11.5×), Scale model (12.47×), AutoZone (3.63×), and Autism Awareness (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Model car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.