Scale model Audience in United States

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Scale model has an estimated audience of 5,383,610 people in United States. 26.7% are female, 73.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Miniature wargaming, Games Workshop, Figure painting (hobby), Warhammer Fantasy (setting), Pokémon (video game series).

The average Scale model fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Miniature wargaming, Games Workshop, Figure painting (hobby), with strongest over-indexing on Miniature wargaming (50.28× the country average). Demographically, the Scale model audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Scale model fans

Demographic split for Scale model audience in United States
MetricValue
Female26.7%
Male73.3%
Average age39.3
Estimated audience size5,383,610

Audience persona

The typical Scale model fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Miniature wargaming.

Top regions in United States

Top regions ranked by reach for Scale model in United States
RegionReachAffinity
California708,4731.2×
Texas420,8710.91×
Florida264,7670.73×
New York248,2700.83×
Illinois194,2361.08×
Pennsylvania172,6980.95×
Michigan163,8371.16×
North Carolina155,7610.96×
Ohio154,3420.93×
New Jersey146,0751.07×
Georgia145,8710.88×
Washington143,3661.33×
Virginia139,2711.06×
Kentucky115,3401.71×
Indiana107,1401.09×
Minnesota105,8921.37×
Arizona102,8740.94×
Massachusetts99,9790.94×
Maryland94,2861.02×
Wisconsin92,7881.15×
Missouri88,1151.02×
Tennessee79,9900.74×
South Carolina76,8000.95×
Colorado75,8460.89×
Alabama64,5870.86×
Nevada58,9041.13×
Oklahoma57,1460.96×
Louisiana56,5000.81×
Iowa56,4921.27×
Oregon55,9720.91×
Utah52,0251.08×
Connecticut51,9010.96×
Kansas43,3551.02×
Mississippi33,4450.75×
Nebraska30,4451.13×
Arkansas29,7120.67×
New Mexico25,1160.93×
Maine20,4911.06×
West Virginia20,2480.81×
New Hampshire19,7170.93×
Delaware18,3611.24×
Idaho17,8480.66×
Hawaii17,0490.74×
Rhode Island16,8420.98×
North Dakota15,3891.39×
South Dakota14,2251.14×
Montana12,0100.8×
Alaska11,0210.96×
Vermont10,8031.14×
Washington, District of Columbia10,4170.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scale model audience
BrandAffinityCategory
Miniature wargaming50.28×Games
Games Workshop73.55×Games
Figure painting (hobby)72.77×Arts & Culture
Warhammer Fantasy (setting)81.66×Games
Pokémon (video game series)20.23×Games
BoardGameGeek64.17×Games
Tabletop role-playing game16.2×Games
Wargaming39.22×Games
Collectible card game14.13×Games
Miniature figure (gaming)54.65×Games
Model building24.16×Kids & Family
Superman3.5×Movies & TV
Final Fantasy VII18.28×Games
Limited Edition (Magic: The Gathering)47.42×Games
Magic: The Gathering13.93×Games
Grand Prix (Magic: The Gathering)46.85×Games
Tabletop game8.26×Games
Jurassic Park (novel)14.39×Literature
The Lost City (Dungeons & Dragons)46.79×Games
Gothic fashion9.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scale model audience
TraitClusterScore
PatriotismCONSERVATISM2.88
Early Adopter MentalityPOWER1.78
IndividualismJOY1.61
DIY MentalityTHRILL1.53
Risk AppetiteTHRILL1.37
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Scale model
CountryShare
Japan19.9%
United States17.4%
China7.4%

See Scale model audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Scale model have in United States?

Scale model has an estimated audience of 5,383,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Scale model fans?

26.7% of Scale model fans are female, 73.3% are male, with an average age of 39.3 years.

Which brands do Scale model fans like most?

Scale model fans show strongest brand affinity for Miniature wargaming (50.28×), Games Workshop (73.55×), and Figure painting (hobby) (72.77×) over the country average.

Where do Scale model fans live in United States?

Scale model fans in United States are most concentrated in California (reach 708,473), Texas (reach 420,871), and Florida (reach 264,767). These three regions account for the largest share of the active audience.

What other brands do Scale model fans also like?

Beyond Scale model itself, the audience over-indexes on Games Workshop (73.55×), Figure painting (hobby) (72.77×), Warhammer Fantasy (setting) (81.66×), and Pokémon (video game series) (20.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scale model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.