Rascasse Audience Intelligence

Scale model Audience in United States

A data profile of the people who buy, follow and care about Scale model in United States — modelled from more than twelve digital signal sources. Scale model has an estimated audience of 5,383,610 people in United States.

#3601among Topic in United States#180in Kids & Family

The average Scale model fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Miniature wargaming, Games Workshop, Figure painting (hobby), with strongest over-indexing on Miniature wargaming (50.28× the country average).

Demographically, the Scale model audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scale model fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Miniature wargaming.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scale model profile in United States.

Audience size
5.4M
in United States
Gender
26.7%♀
73.3% male
Age
39.3
average years
Country rank
#6258
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scale model fans

26.7% are female, 73.3% are male, average age 39.3.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Scale model audience in United States
MetricValue
Female26.7%
Male73.3%
Average age39.3
Estimated audience size5,383,610
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Scale model audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Scale model audience comes from United States.

Worldwide audience distribution share by country for Scale model
CountryShare
Japan19.9%
United States17.4%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scale model audience in United States is strongest.

Fig. 05

Top regions by affinity

Scale model fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~80K1.25×
02Florida~400K1.15×
03Iowa~50K1.15×
04Washington~100K1.14×
05Wisconsin~90K1.14×
06North Dakota~10K1.12×
07California~600K1.10×
08Minnesota~90K1.10×
09Indiana~100K1.08×
10Michigan~100K1.06×
11Delaware~20K1.06×
12Nevada~50K1.05×
13Illinois~200K1.04×
14Kansas~40K1.04×
15Nebraska~30K1.04×
16Maine~20K1.03×
17Missouri~90K1.02×
18Vermont~10K1.02×
19Connecticut~50K1.01×
20Rhode Island~20K1.01×
21Alaska~10K1.01×
22New Jersey~100K1.00×
23Virginia~100K1.00×
24Maryland~90K1.00×
25Utah~50K1.00×
26South Dakota~10K1.00×
27New Mexico~30K0.99×
28New Hampshire~20K0.99×
29Oklahoma~60K0.98×
30West Virginia~20K0.98×
31Montana~10K0.97×
32Pennsylvania~200K0.96×
33Alabama~70K0.96×
34Oregon~60K0.96×
35Hawaii~20K0.96×
36Idaho~30K0.95×
37Arizona~100K0.94×
38Colorado~80K0.94×
39South Carolina~80K0.94×
40Ohio~200K0.93×
41North Carolina~200K0.93×
42Mississippi~40K0.93×
43Arkansas~40K0.93×
44Washington, District of Columbia~20K0.93×
45Georgia~200K0.92×
46Massachusetts~100K0.92×
47Louisiana~60K0.90×
48Tennessee~100K0.89×
49Texas~400K0.86×
50New York~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Scale model, United States
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scale model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scale model audience
#·InterestCategoryAffinity×
01Warhammer Fantasy (setting)Games81.66×
02Games WorkshopGames73.55×
03Figure painting (hobby)Arts & Culture72.77×
04BoardGameGeekGames64.17×
05Miniature figure (gaming)Games54.65×
06Miniature wargamingGames50.28×
07Limited Edition (Magic: The Gathering)Games47.42×
08Grand Prix (Magic: The Gathering)Games46.85×
09The Lost City (Dungeons & Dragons)Games46.79×
10WargamingGames39.22×
11Space Marines (Warhammer 40,000)Games34.39×
12Model buildingKids & Family24.16×
13Pokémon (video game series)Games20.23×
14Final Fantasy VIIGames18.28×
15Tabletop role-playing gameGames16.20×
16Jurassic Park (novel)Literature14.39×
17Collectible card gameGames14.13×
18Magic: The GatheringGames13.93×
19Tabletop gameGames8.26×
20SupermanMovies & TV3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scale model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scale model audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
TraditionCONSERVATISM1.19×
Need for SecurityCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scale model audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.66×
Design AffinityPREMIUM0.67×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scale model have in United States?

Scale model has an estimated audience of 5,383,610 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Scale model fans?

26.7% of Scale model fans are female, 73.3% are male, with an average age of 39.3 years.

03

Which brands do Scale model fans like most?

Scale model fans show strongest brand affinity for Miniature wargaming (50.28×), Games Workshop (73.55×), and Figure painting (hobby) (72.77×) over the country average.

04

Where do Scale model fans live in United States?

Scale model fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Scale model fans also like?

Beyond Scale model itself, the audience over-indexes on Games Workshop (73.55×), Figure painting (hobby) (72.77×), Warhammer Fantasy (setting) (81.66×), and Pokémon (video game series) (20.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Scale model audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scale model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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