Rascasse Audience Intelligence

BoardGameGeek Audience in United States

A data profile of the people who buy, follow and care about BoardGameGeek in United States — modelled from more than twelve digital signal sources. BoardGameGeek has an estimated audience of 1,266,598 people in United States.

#617among Website / Newspaper / Magazine in United States#426in Games

The average BoardGameGeek fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Toyota Highlander, Games, Reading, with strongest over-indexing on Toyota Highlander (27.86× the country average).

Demographically, the BoardGameGeek audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BoardGameGeek fan in United States is more male, around 31.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Toyota Highlander.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BoardGameGeek profile in United States.

Audience size
1.3M
in United States
Gender
35.1%♀
64.9% male
Age
31.2
average years
Country rank
#20064
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BoardGameGeek

35.1% are female, 64.9% are male, average age 31.2.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for BoardGameGeek audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.2
Estimated audience size1,266,598
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the BoardGameGeek audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

39.8%

of the worldwide BoardGameGeek audience comes from United States.

Worldwide audience distribution share by country for BoardGameGeek
CountryShare
United States39.8%
United Kingdom7.9%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BoardGameGeek audience in United States is strongest.

Fig. 05

Top regions by affinity

BoardGameGeek fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.13×
02Wisconsin~40K1.84×
03Oregon~30K1.78×
04Minnesota~30K1.68×
05Washington~40K1.52×
06Michigan~50K1.44×
07Nebraska~9K1.39×
08Idaho~8K1.33×
09Indiana~30K1.30×
10Massachusetts~30K1.28×
11Vermont~3K1.26×
12Ohio~50K1.25×
13Iowa~10K1.24×
14New Hampshire~6K1.20×
15Colorado~20K1.19×
16Missouri~20K1.17×
17Rhode Island~5K1.16×
18Illinois~50K1.14×
19Pennsylvania~50K1.12×
20Kansas~10K1.12×
21Maine~5K1.12×
22West Virginia~6K1.04×
23Kentucky~20K1.00×
24Maryland~20K0.99×
25South Dakota~3K0.99×
26North Dakota~3K0.99×
27Virginia~30K0.95×
28Alaska~2K0.89×
29Connecticut~10K0.88×
30New Mexico~6K0.87×
31Montana~3K0.87×
32Washington, District of Columbia~3K0.86×
33Louisiana~10K0.85×
34Delaware~3K0.83×
35Tennessee~20K0.82×
36Oklahoma~10K0.79×
37California~100K0.72×
38North Carolina~30K0.69×
39Nevada~8K0.69×
40New York~50K0.66×
41New Jersey~20K0.65×
42Arizona~20K0.65×
43Texas~70K0.64×
44Arkansas~6K0.61×
45Alabama~10K0.60×
46South Carolina~10K0.59×
47Georgia~20K0.57×
48Hawaii~3K0.56×
49Florida~40K0.52×
50Mississippi~5K0.47×
Fig. 06

Affinity by region

Affinity by region — BoardGameGeek, United States
0.47×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BoardGameGeek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BoardGameGeek audience
#·InterestCategoryAffinity×
01Toyota HighlanderCars & Mobility27.86×
02DiceGames9.18×
03Miniature wargamingGames8.98×
04AtlasMusic & Radio8.64×
05GamingGames7.44×
06Collectible card gameGames6.71×
07Action role-playing gameGames6.25×
08Pokémon (video game series)Games5.59×
09OtakuLiterature5.02×
10AdventureTravel & Leisure2.54×
11GamesGames2.49×
12ReadingLiterature2.34×
13EntertainmentMovies & TV2.09×
14MusicBusiness & Career2.07×
15Consumer electronicsTechnology & Electronics2.05×
16Outdoor recreationSports2.01×
17SportsSports2.00×
18Live eventsMusic & Radio1.96×
19PetsPets & Animals1.96×
20Food and drinkFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BoardGameGeek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BoardGameGeek audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.65×
Urban LifestyleOPEN1.55×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BoardGameGeek audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
TraditionCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BoardGameGeek have in United States?

BoardGameGeek has an estimated audience of 1,266,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BoardGameGeek fans?

35.1% of BoardGameGeek fans are female, 64.9% are male, with an average age of 31.2 years.

03

Which brands do BoardGameGeek fans like most?

BoardGameGeek fans show strongest brand affinity for Toyota Highlander (27.86×), Games (2.49×), and Reading (2.34×) over the country average.

04

Where do BoardGameGeek fans live in United States?

BoardGameGeek fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do BoardGameGeek fans also like?

Beyond BoardGameGeek itself, the audience over-indexes on Games (2.49×), Reading (2.34×), Music (2.07×), and Atlas (8.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See BoardGameGeek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BoardGameGeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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