BoardGameGeek Audience in United States

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BoardGameGeek has an estimated audience of 1,266,180 people in United States. 35.1% are female, 64.9% are male, average age 31.2. Top regions: California, Texas, Illinois. Top brand affinities: Toyota Highlander, Games, Reading, Music, Atlas.

The average BoardGameGeek fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Toyota Highlander, Games, Reading, with strongest over-indexing on Toyota Highlander (27.86× the country average). Demographically, the BoardGameGeek audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of BoardGameGeek fans

Demographic split for BoardGameGeek audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.2
Estimated audience size1,266,180

Audience persona

The typical BoardGameGeek fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Toyota Highlander.

Top regions in United States

Top regions ranked by reach for BoardGameGeek in United States
RegionReachAffinity
California104,1570.75×
Texas74,0250.68×
Illinois51,3171.22×
Ohio50,6351.3×
Pennsylvania49,6711.17×
Michigan48,2151.46×
New York47,3120.67×
Florida44,3490.52×
Washington40,6241.6×
Wisconsin36,9311.94×
Massachusetts35,3791.42×
Virginia31,2861.01×
Minnesota30,9341.71×
Indiana28,9471.25×
North Carolina26,3960.69×
Oregon24,9851.72×
Colorado24,5051.23×
Georgia23,6020.61×
Missouri23,5651.15×
Utah23,0532.03×
Maryland21,3790.98×
Tennessee20,3830.8×
New Jersey19,9210.62×
Arizona16,8940.65×
Kentucky16,1781.02×
Louisiana14,0520.86×
Oklahoma11,8990.85×
Iowa11,2281.08×
Kansas10,9601.1×
Connecticut10,4740.82×
South Carolina10,0040.53×
Alabama9,8630.56×
Nevada9,1060.74×
Nebraska8,9151.4×
Idaho8,4141.33×
West Virginia6,4331.09×
New Hampshire5,8611.17×
Arkansas5,7330.55×
Maine5,4521.2×
New Mexico4,9200.77×
Rhode Island4,8411.2×
Mississippi3,3550.32×
Washington, District of Columbia3,1930.84×
South Dakota3,1061.06×
Montana2,9100.83×
Vermont2,8311.27×
North Dakota2,3540.9×
Hawaii2,2700.42×
Alaska2,0240.75×
Delaware1,8330.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BoardGameGeek audience
BrandAffinityCategory
Toyota Highlander27.86×Cars & Mobility
Games2.49×Games
Reading2.34×Literature
Music2.07×Business & Career
Atlas8.64×Music & Radio
Sports2×Sports
Consumer electronics2.05×Technology & Electronics
Entertainment2.09×Movies & TV
Gaming7.44×Games
Outdoor recreation2.01×Sports
Live events1.96×Music & Radio
Food and drink1.78×Food & Beverages
Pets1.96×Pets & Animals
Collectible card game6.71×Games
Pokémon (video game series)5.59×Games
Dice9.18×Games
Miniature wargaming8.98×Games
Action role-playing game6.25×Games
Otaku5.02×Literature
Adventure2.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BoardGameGeek audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.54
Early Adopter MentalityPOWER2.13
PatriotismCONSERVATISM2.03
Pet OwnershipJOY1.79
Luxury OrientationPREMIUM1.74
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for BoardGameGeek
CountryShare
United States39.8%
United Kingdom7.9%
Germany7.8%

See BoardGameGeek audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does BoardGameGeek have in United States?

BoardGameGeek has an estimated audience of 1,266,180 people in United States, concentrated in California and Texas.

What is the gender split and age of BoardGameGeek fans?

35.1% of BoardGameGeek fans are female, 64.9% are male, with an average age of 31.2 years.

Which brands do BoardGameGeek fans like most?

BoardGameGeek fans show strongest brand affinity for Toyota Highlander (27.86×), Games (2.49×), and Reading (2.34×) over the country average.

Where do BoardGameGeek fans live in United States?

BoardGameGeek fans in United States are most concentrated in California (reach 104,157), Texas (reach 74,025), and Illinois (reach 51,317). These three regions account for the largest share of the active audience.

What other brands do BoardGameGeek fans also like?

Beyond BoardGameGeek itself, the audience over-indexes on Games (2.49×), Reading (2.34×), Music (2.07×), and Atlas (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BoardGameGeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.