Dice Audience in United States

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Dice has an estimated audience of 6,516,186 people in United States. 43.2% are female, 56.8% are male, average age 32.7. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Historic site, Grinch, Governor of Michigan, Goop.

The average Dice fan in United States is 32.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (21.05× the country average). Demographically, the Dice audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Dice fans

Demographic split for Dice audience in United States
MetricValue
Female43.2%
Male56.8%
Average age32.7
Estimated audience size6,516,186

Audience persona

The typical Dice fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Dice in United States
RegionReachAffinity
Texas865,3281.54×
California839,7951.17×
Florida552,6031.25×
New York428,2831.18×
Illinois244,5021.13×
Georgia239,4571.19×
North Carolina228,8491.17×
Pennsylvania213,6190.97×
New Jersey211,1901.27×
Virginia208,7831.32×
Ohio193,2950.96×
Michigan174,8871.03×
Washington168,3351.29×
Arizona145,5121.09×
Missouri131,8831.26×
Maryland130,5921.17×
Massachusetts128,615
Indiana127,1251.07×
Tennessee117,9880.9×
Colorado100,4500.98×
Minnesota99,1001.06×
Wisconsin84,6920.86×
South Carolina84,5590.86×
Alabama81,9970.9×
Oregon79,1781.06×
Utah74,6921.28×
Kentucky72,9460.89×
Oklahoma68,7410.95×
Connecticut67,9501.04×
Kansas67,6771.32×
Louisiana66,3720.79×
Nevada55,7780.89×
Iowa49,9300.93×
Arkansas48,5920.91×
Mississippi42,4160.79×
Nebraska32,3080.99×
Idaho27,8510.85×
West Virginia24,9630.82×
New Mexico24,2070.74×
New Hampshire24,1490.94×
Hawaii23,7240.85×
Delaware18,4741.03×
Rhode Island17,7150.85×
Maine17,5690.75×
Washington, District of Columbia17,5320.9×
South Dakota14,0820.93×
North Dakota13,9371.04×
Montana12,0810.67×
Alaska11,3080.81×
Vermont7,2560.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dice audience
BrandAffinityCategory
Vocal harmony21.05×Music & Radio
Historic site15.71×Arts & Culture
Grinch11.28×Movies & TV
Governor of Michigan20.08×Politics & Society
Goop13.18×Internet & Social Media
Fairy godmother17.69×Literature
Mathcore14.71×Music & Radio
Hibachi14.07×Food & Beverages
Lulu 黃路梓茵4.7×Movies & TV
Hipster16.06×Politics & Society
Wok10.18×Food & Beverages
Home staging7.92×Home & Garden
Nationality3.2×Politics & Society
Guitarist (magazine)16.47×Music & Radio
La Jolla13.05×Travel & Leisure
Progressive rock2.67×Music & Radio
Grace Slick10.73×Music & Radio
Google Home7.83×Technology & Electronics
Hang Seng Index15.4×Business & Career
Cherish (group)12.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dice audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.35
Urban LifestyleOPEN1.15
Early Adopter MentalityPOWER1.1
Quality AwarenessPREMIUM1.1
Family OrientationCONSERVATISM1.09
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Dice
CountryShare
United States26.9%
Mexico8.0%
Italy6.8%

See Dice audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Dice have in United States?

Dice has an estimated audience of 6,516,186 people in United States, concentrated in Texas and California.

What is the gender split and age of Dice fans?

43.2% of Dice fans are female, 56.8% are male, with an average age of 32.7 years.

Which brands do Dice fans like most?

Dice fans show strongest brand affinity for Vocal harmony (21.05×), Historic site (15.71×), and Grinch (11.28×) over the country average.

Where do Dice fans live in United States?

Dice fans in United States are most concentrated in Texas (reach 865,328), California (reach 839,795), and Florida (reach 552,603). These three regions account for the largest share of the active audience.

What other brands do Dice fans also like?

Beyond Dice itself, the audience over-indexes on Historic site (15.71×), Grinch (11.28×), Governor of Michigan (20.08×), and Goop (13.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.