Dice Audience in United States

Demographics of Dice fans

Audience persona

The typical Dice fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Dice audiences in other countries

• Dice — Germany
• Dice — United Kingdom
• Dice — France
• Dice — Italy
• Dice — Spain
• Dice — Brazil
• Dice — Japan
• Dice — South Korea
• Dice — India

More Games audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Dice have in United States?

Dice has an estimated audience of 6,516,186 people in United States, concentrated in Texas and California.

What is the gender split and age of Dice fans?

43.2% of Dice fans are female, 56.8% are male, with an average age of 32.7 years.

Which brands do Dice fans like most?

Dice fans show strongest brand affinity for Google Maps (16.18×), Indeed.com (14.15×), and DuckDuckGo (29.55×) over the country average.

Where do Dice fans live in United States?

Dice fans in United States are most concentrated in Texas (reach 865,328), California (reach 839,795), and Florida (reach 552,603). These three regions account for the largest share of the active audience.

What other brands do Dice fans also like?

Beyond Dice itself, the audience over-indexes on Indeed.com (14.15×), DuckDuckGo (29.55×), Capital One (9.83×), and Enterprise Rent-A-Car (14.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.