Rascasse Audience Intelligence

Dice Audience in United States

Name: Dice — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dice in United States — modelled from more than twelve digital signal sources. Dice has an estimated audience of 6,516,186 people in United States.

#3181among Topic in United States #108in Games

The average Dice fan in United States is 32.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Key Food, AngelList, TransUnion, with strongest over-indexing on Key Food (23.49× the country average).

Demographically, the Dice audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dice fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Key Food.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dice profile in United States.

Audience size

6.5M

in United States

Gender

43.2%♀

56.8% male

Age

32.7

average years

Country rank

#5340

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dice fans

43.2% are female, 56.8% are male, average age 32.7.

Fig. 02

Gender split

43.2%

Female

56.8%

Male

Demographic split for Dice audience in United States
Metric	Value
Female	43.2%
Male	56.8%
Average age	32.7
Estimated audience size	6,516,186

Fig. 03

Age distribution

Age distribution of the Dice audience in United States
Age bracket	Share	%
16-19		35%
20-29		24%
30-39		18%
40-49		13%
50+		9%

Fig. 04

Worldwide distribution

26.9%

of the worldwide Dice audience comes from United States.

Worldwide audience distribution share by country for Dice
Country	Share
United States	26.9%
Mexico	8.0%
Italy	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dice audience in United States is strongest.

Fig. 05

Top regions by affinity

Dice fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~900K	1.55×
02	Utah	~80K	1.43×
03	Kansas	~70K	1.40×
04	Missouri	~100K	1.27×
05	Virginia	~200K	1.24×
06	South Dakota	~20K	1.21×
07	Washington	~200K	1.18×
08	New Jersey	~200K	1.17×
09	North Carolina	~200K	1.16×
10	Nebraska	~40K	1.14×
11	Georgia	~200K	1.12×
12	Florida	~500K	1.10×
13	California	~800K	1.08×
14	Indiana	~100K	1.08×
15	Maryland	~100K	1.08×
16	Illinois	~200K	1.07×
17	Minnesota	~100K	1.06×
18	Oklahoma	~80K	1.06×
19	Hawaii	~30K	1.06×
20	Kentucky	~90K	1.05×
21	Oregon	~80K	1.04×
22	North Dakota	~10K	1.04×
23	Delaware	~20K	1.02×
24	New York	~400K	1.01×
25	Arizona	~100K	1.01×
26	Iowa	~50K	1.00×
27	Arkansas	~50K	1.00×
28	Michigan	~200K	0.99×
29	Pennsylvania	~200K	0.97×
30	South Carolina	~100K	0.97×
31	Ohio	~200K	0.96×
32	Connecticut	~60K	0.96×
33	New Hampshire	~20K	0.96×
34	Colorado	~100K	0.93×
35	Wisconsin	~90K	0.93×
36	Alabama	~80K	0.93×
37	Nevada	~60K	0.90×
38	Idaho	~30K	0.90×
39	Massachusetts	~100K	0.89×
40	Tennessee	~100K	0.85×
41	Mississippi	~50K	0.84×
42	Louisiana	~70K	0.83×
43	Alaska	~10K	0.82×
44	West Virginia	~20K	0.81×
45	Washington, District of Columbia	~20K	0.81×
46	Rhode Island	~20K	0.79×
47	New Mexico	~30K	0.78×
48	Montana	~10K	0.77×
49	Maine	~20K	0.76×
50	Vermont	~8K	0.67×

Affinity by region — Dice, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dice audience
#	Interest	Category	×
01	AngelList	Business & Career	39.70×
02	Esri	Technology & Electronics	33.27×
03	Stanley Steemer	Home & Garden	26.03×
04	Key Food	Shopping	23.49×
05	OnStar	Cars & Mobility	22.51×
06	Trend Micro	Technology & Electronics	21.09×
07	Rubbermaid	Home & Garden	20.38×
08	LifeLock	Technology & Electronics	18.21×
09	TransUnion	Technology & Electronics	13.82×
10	Asurion	Business & Career	13.76×
11	Checkers	Food & Beverages	13.43×
12	Home2 Suites by Hilton	Travel & Leisure	12.82×
13	FedEx Office	Business & Career	10.74×
14	Wizards of the Coast	Games	9.86×
15	Tabletop game	Games	5.43×
16	Otaku	Literature	4.34×
17	Diaper bag	Kids & Family	3.79×
18	Bass guitar	Music & Radio	3.13×
19	The UPS Store	Shopping	3.09×
20	Musical instrument	Music & Radio	2.62×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dice audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.33×
Spirituality	BALANCE	1.25×
Urban Lifestyle	OPEN	1.23×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dice audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.78×
Healthy Lifestyle	BALANCE	0.80×
Community Orientation	OPEN	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dice have in United States?

Dice has an estimated audience of 6,516,186 people in United States, concentrated in Texas and California.

What is the gender split and age of Dice fans?

43.2% of Dice fans are female, 56.8% are male, with an average age of 32.7 years.

Which brands do Dice fans like most?

Dice fans show strongest brand affinity for Key Food (23.49×), AngelList (39.7×), and TransUnion (13.82×) over the country average.

Where do Dice fans live in United States?

Dice fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Dice fans also like?

Beyond Dice itself, the audience over-indexes on AngelList (39.7×), TransUnion (13.82×), Stanley Steemer (26.03×), and Checkers (13.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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