Dice Audience in United States

Dice has an estimated audience of 6,516,186 people in United States. 43.2% are female, 56.8% are male, average age 32.7. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Historic site, Grinch, Governor of Michigan, Goop.
The average Dice fan in United States is 32.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (21.05× the country average). Demographically, the Dice audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Dice fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 32.7 |
| Estimated audience size | 6,516,186 |
Audience persona
The typical Dice fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 865,328 | 1.54× |
| California | 839,795 | 1.17× |
| Florida | 552,603 | 1.25× |
| New York | 428,283 | 1.18× |
| Illinois | 244,502 | 1.13× |
| Georgia | 239,457 | 1.19× |
| North Carolina | 228,849 | 1.17× |
| Pennsylvania | 213,619 | 0.97× |
| New Jersey | 211,190 | 1.27× |
| Virginia | 208,783 | 1.32× |
| Ohio | 193,295 | 0.96× |
| Michigan | 174,887 | 1.03× |
| Washington | 168,335 | 1.29× |
| Arizona | 145,512 | 1.09× |
| Missouri | 131,883 | 1.26× |
| Maryland | 130,592 | 1.17× |
| Massachusetts | 128,615 | 1× |
| Indiana | 127,125 | 1.07× |
| Tennessee | 117,988 | 0.9× |
| Colorado | 100,450 | 0.98× |
| Minnesota | 99,100 | 1.06× |
| Wisconsin | 84,692 | 0.86× |
| South Carolina | 84,559 | 0.86× |
| Alabama | 81,997 | 0.9× |
| Oregon | 79,178 | 1.06× |
| Utah | 74,692 | 1.28× |
| Kentucky | 72,946 | 0.89× |
| Oklahoma | 68,741 | 0.95× |
| Connecticut | 67,950 | 1.04× |
| Kansas | 67,677 | 1.32× |
| Louisiana | 66,372 | 0.79× |
| Nevada | 55,778 | 0.89× |
| Iowa | 49,930 | 0.93× |
| Arkansas | 48,592 | 0.91× |
| Mississippi | 42,416 | 0.79× |
| Nebraska | 32,308 | 0.99× |
| Idaho | 27,851 | 0.85× |
| West Virginia | 24,963 | 0.82× |
| New Mexico | 24,207 | 0.74× |
| New Hampshire | 24,149 | 0.94× |
| Hawaii | 23,724 | 0.85× |
| Delaware | 18,474 | 1.03× |
| Rhode Island | 17,715 | 0.85× |
| Maine | 17,569 | 0.75× |
| Washington, District of Columbia | 17,532 | 0.9× |
| South Dakota | 14,082 | 0.93× |
| North Dakota | 13,937 | 1.04× |
| Montana | 12,081 | 0.67× |
| Alaska | 11,308 | 0.81× |
| Vermont | 7,256 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 21.05× | Music & Radio |
| Historic site | 15.71× | Arts & Culture |
| Grinch | 11.28× | Movies & TV |
| Governor of Michigan | 20.08× | Politics & Society |
| Goop | 13.18× | Internet & Social Media |
| Fairy godmother | 17.69× | Literature |
| Mathcore | 14.71× | Music & Radio |
| Hibachi | 14.07× | Food & Beverages |
| Lulu 黃路梓茵 | 4.7× | Movies & TV |
| Hipster | 16.06× | Politics & Society |
| Wok | 10.18× | Food & Beverages |
| Home staging | 7.92× | Home & Garden |
| Nationality | 3.2× | Politics & Society |
| Guitarist (magazine) | 16.47× | Music & Radio |
| La Jolla | 13.05× | Travel & Leisure |
| Progressive rock | 2.67× | Music & Radio |
| Grace Slick | 10.73× | Music & Radio |
| Google Home | 7.83× | Technology & Electronics |
| Hang Seng Index | 15.4× | Business & Career |
| Cherish (group) | 12.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Urban Lifestyle | OPEN | 1.15 |
| Early Adopter Mentality | POWER | 1.1 |
| Quality Awareness | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.09 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Mexico | 8.0% |
| Italy | 6.8% |
See Dice audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dice have in United States?
Dice has an estimated audience of 6,516,186 people in United States, concentrated in Texas and California.
What is the gender split and age of Dice fans?
43.2% of Dice fans are female, 56.8% are male, with an average age of 32.7 years.
Which brands do Dice fans like most?
Dice fans show strongest brand affinity for Vocal harmony (21.05×), Historic site (15.71×), and Grinch (11.28×) over the country average.
Where do Dice fans live in United States?
Dice fans in United States are most concentrated in Texas (reach 865,328), California (reach 839,795), and Florida (reach 552,603). These three regions account for the largest share of the active audience.
What other brands do Dice fans also like?
Beyond Dice itself, the audience over-indexes on Historic site (15.71×), Grinch (11.28×), Governor of Michigan (20.08×), and Goop (13.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.