Rubbermaid Audience in United States

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Rubbermaid has an estimated audience of 1,411,588 people in United States. 61.4% are female, 38.6% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: The UPS Store, Key Food, Atlas, AutoZone, Dice.

The average Rubbermaid fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The UPS Store, Key Food, Atlas, with strongest over-indexing on The UPS Store (9.76× the country average). Demographically, the Rubbermaid audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Rubbermaid fans

Demographic split for Rubbermaid audience in United States
MetricValue
Female61.4%
Male38.6%
Average age36.9
Estimated audience size1,411,588

Audience persona

The typical Rubbermaid fan in United States is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Rubbermaid in United States
RegionReachAffinity
California162,0261.04×
Texas107,1190.88×
New York91,1751.16×
Florida90,5270.95×
Ohio68,6601.58×
Illinois53,1651.13×
Pennsylvania48,1801.01×
Virginia45,3581.32×
North Carolina40,5640.96×
Georgia38,0550.88×
New Jersey37,4581.04×
Michigan36,3210.98×
Massachusetts32,7611.18×
Tennessee31,6201.12×
Washington30,1661.07×
Arizona28,8461×
Wisconsin28,4751.34×
Maryland26,0851.07×
Indiana25,4300.99×
Missouri24,1771.06×
Minnesota22,7421.12×
Colorado21,9110.98×
South Carolina19,1890.9×
Oregon17,7591.1×
Alabama15,2350.77×
Connecticut14,6781.04×
Kentucky14,4540.82×
Kansas14,3231.29×
Louisiana13,8200.76×
Iowa13,6991.18×
Oklahoma12,8100.82×
Utah11,3520.9×
Nevada11,2580.82×
Arkansas9,0940.78×
Mississippi7,6070.65×
New Hampshire7,5701.36×
West Virginia7,5591.15×
Nebraska7,0691×
Idaho6,1220.86×
Hawaii5,8480.96×
New Mexico5,4140.76×
Maine5,3941.07×
Rhode Island4,4721×
Washington, District of Columbia3,6700.86×
Montana3,5410.9×
Delaware3,2590.84×
North Dakota2,9821.03×
South Dakota2,7300.84×
Vermont2,6701.08×
Alaska2,2820.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rubbermaid audience
BrandAffinityCategory
The UPS Store9.76×Shopping
Key Food38.86×Shopping
Atlas19.02×Music & Radio
AutoZone7.42×Cars & Mobility
Dice20.38×Games
Stanley Steemer41.91×Home & Garden
Office Depot11.44×Shopping
American Home Shield33.97×Home & Garden
CheapOair20.21×Travel & Leisure
DocuSign17.19×Technology & Electronics
Home2 Suites by Hilton29.09×Travel & Leisure
Aeroméxico28.38×Travel & Leisure
The Register43.36×News
T. Rowe Price25.55×Business & Career
Travel agency9.91×Travel & Leisure
Citi Trends19.5×Shopping
Paperless Post25.79×Shopping
Asurion26.31×Business & Career
FedEx Office13.6×Business & Career
TransUnion14.79×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rubbermaid audience
TraitClusterScore
Quality AwarenessPREMIUM2.21
IndulgenceJOY2.17
Family OrientationCONSERVATISM1.77
Design AffinityPREMIUM1.76
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Rubbermaid
CountryShare
United States64.7%
Canada4.9%
United Kingdom4.3%

See Rubbermaid audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Rubbermaid have in United States?

Rubbermaid has an estimated audience of 1,411,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Rubbermaid fans?

61.4% of Rubbermaid fans are female, 38.6% are male, with an average age of 36.9 years.

Which brands do Rubbermaid fans like most?

Rubbermaid fans show strongest brand affinity for The UPS Store (9.76×), Key Food (38.86×), and Atlas (19.02×) over the country average.

Where do Rubbermaid fans live in United States?

Rubbermaid fans in United States are most concentrated in California (reach 162,026), Texas (reach 107,119), and New York (reach 91,175). These three regions account for the largest share of the active audience.

What other brands do Rubbermaid fans also like?

Beyond Rubbermaid itself, the audience over-indexes on Key Food (38.86×), Atlas (19.02×), AutoZone (7.42×), and Dice (20.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rubbermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.