Rascasse Audience Intelligence

Rubbermaid Target Market in United States

A data profile of the people who buy, follow and care about Rubbermaid in United States — modelled from more than twelve digital signal sources. Rubbermaid has an estimated audience of 1,407,262 people in United States.

#5among Household cleaning in United States#1908among Brand in United States#973in Home & Garden

The average Rubbermaid fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Key Food, Atlas, with strongest over-indexing on The UPS Store (9.76× the country average).

Demographically, the Rubbermaid audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rubbermaid fan in United States is more female, around 36.9 years old, with strong Travelling tendencies and a notable affinity for The UPS Store.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rubbermaid profile in United States.

Audience size
1.4M
in United States
Gender
61.4%♀
38.6% male
Age
36.9
average years
Country rank
#18615
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rubbermaid

61.4% are female, 38.6% are male, average age 36.9.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Rubbermaid audience in United States
MetricValue
Female61.4%
Male38.6%
Average age36.9
Estimated audience size1,407,262
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Rubbermaid audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Rubbermaid audience comes from United States.

Worldwide audience distribution share by country for Rubbermaid
CountryShare
United States64.2%
Canada4.8%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rubbermaid audience in United States is strongest.

Fig. 05

Top regions by affinity

Rubbermaid customers by region in United States
#RegionReachAffinity×
01Ohio~80K1.76×
02Kansas~20K1.38×
03New Hampshire~7K1.31×
04Virginia~40K1.28×
05Wisconsin~30K1.28×
06West Virginia~8K1.28×
07Iowa~10K1.14×
08Massachusetts~30K1.12×
09Minnesota~20K1.10×
10Maryland~30K1.09×
11New York~80K1.07×
12Tennessee~30K1.07×
13Oregon~20K1.07×
14North Dakota~3K1.06×
15Illinois~50K1.04×
16Vermont~3K1.04×
17Washington~30K1.03×
18New Jersey~40K1.02×
19Missouri~20K1.02×
20Connecticut~10K1.02×
21Maine~5K1.02×
22Nebraska~7K0.99×
23Hawaii~6K0.99×
24Pennsylvania~50K0.98×
25Rhode Island~4K0.98×
26California~200K0.97×
27Michigan~40K0.97×
28South Dakota~3K0.97×
29Arizona~30K0.94×
30Indiana~20K0.94×
31Colorado~20K0.94×
32Idaho~7K0.94×
33Montana~4K0.94×
34Alaska~3K0.94×
35North Carolina~40K0.93×
36Delaware~4K0.93×
37Florida~90K0.91×
38Utah~10K0.90×
39Washington, District of Columbia~4K0.90×
40Georgia~40K0.88×
41South Carolina~20K0.88×
42Kentucky~20K0.87×
43Oklahoma~10K0.84×
44Nevada~10K0.83×
45Arkansas~10K0.83×
46New Mexico~6K0.83×
47Texas~100K0.82×
48Louisiana~10K0.81×
49Alabama~20K0.80×
50Mississippi~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Rubbermaid, United States
0.76×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rubbermaid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rubbermaid audience
#·InterestCategoryAffinity×
01The RegisterNews43.36×
02Stanley SteemerHome & Garden41.91×
03Key FoodShopping38.86×
04American Home ShieldHome & Garden33.97×
05Home2 Suites by HiltonTravel & Leisure29.09×
06AeroméxicoTravel & Leisure28.38×
07AsurionBusiness & Career26.31×
08Paperless PostShopping25.79×
09T. Rowe PriceBusiness & Career25.55×
10DiceGames20.38×
11CheapOairTravel & Leisure20.21×
12Citi TrendsShopping19.50×
13AtlasMusic & Radio19.02×
14DocuSignTechnology & Electronics17.19×
15TransUnionTechnology & Electronics14.79×
16FedEx OfficeBusiness & Career13.60×
17Office DepotShopping11.44×
18Travel agencyTravel & Leisure9.91×
19The UPS StoreShopping9.76×
20AutoZoneCars & Mobility7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rubbermaid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rubbermaid audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.99×
Early Adopter MentalityPOWER1.93×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rubbermaid audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
MindfulnessBALANCE1.02×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rubbermaid's target market in United States?

Rubbermaid's target market in United States covers an estimated 1,407,262 people, concentrated in California and Texas.

02

What is the gender split and age of Rubbermaid customers?

61.4% of the Rubbermaid audience are female, 38.6% are male, with an average age of 36.9 years.

03

Which brands do Rubbermaid fans like most?

Rubbermaid fans show strongest brand affinity for The UPS Store (9.76×), Key Food (38.86×), and Atlas (19.02×) over the country average.

04

Where do Rubbermaid fans live in United States?

Rubbermaid fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rubbermaid fans also like?

Beyond Rubbermaid itself, the audience over-indexes on Key Food (38.86×), Atlas (19.02×), AutoZone (7.42×), and Dice (20.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See Rubbermaid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rubbermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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