Rascasse Audience Intelligence

The Register Audience in United States

A data profile of the people who buy, follow and care about The Register in United States — modelled from more than twelve digital signal sources. The Register has an estimated audience of 888,780 people in United States.

#798among Website / Newspaper / Magazine in United States#188in News

The average The Register fan in United States is 40.4 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include LibreOffice, DocuSign, A Million Ways to Die in the West, with strongest over-indexing on LibreOffice (309.84× the country average).

Demographically, the The Register audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Register fan in United States is balanced, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for LibreOffice.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Register profile in United States.

Audience size
889K
in United States
Gender
46.8%♀
53.2% male
Age
40.4
average years
Country rank
#25610
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Register

46.8% are female, 53.2% are male, average age 40.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for The Register audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.4
Estimated audience size888,780
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the The Register audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4919%
50+25%
Fig. 04

Worldwide distribution

46.8%

of the worldwide The Register audience comes from United States.

Worldwide audience distribution share by country for The Register
CountryShare
United States46.8%
India12.9%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Register audience in United States is strongest.

Fig. 05

Top regions by affinity

The Register fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K13.04×
02Kentucky~40K3.50×
03Washington, District of Columbia~4K1.37×
04Massachusetts~20K1.20×
05Oregon~10K1.20×
06Washington~20K1.18×
07Vermont~2K1.13×
08Utah~8K1.03×
09North Dakota~2K1.01×
10Texas~70K0.95×
11Illinois~30K0.95×
12Nebraska~4K0.93×
13Connecticut~8K0.92×
14Tennessee~20K0.91×
15Alaska~2K0.91×
16California~90K0.88×
17South Dakota~2K0.87×
18Colorado~10K0.86×
19Montana~2K0.86×
20New Hampshire~3K0.85×
21Maine~3K0.85×
22Rhode Island~2K0.83×
23Delaware~2K0.82×
24West Virginia~3K0.81×
25Virginia~20K0.80×
26Minnesota~10K0.80×
27Hawaii~3K0.80×
28Georgia~20K0.79×
29New York~40K0.78×
30Indiana~10K0.78×
31Maryland~10K0.78×
32Iowa~6K0.78×
33Idaho~3K0.78×
34Florida~50K0.77×
35Kansas~5K0.77×
36New Mexico~3K0.76×
37Mississippi~6K0.75×
38Arkansas~5K0.74×
39Arizona~10K0.73×
40Ohio~20K0.70×
41North Carolina~20K0.70×
42Nevada~6K0.68×
43Missouri~10K0.67×
44Oklahoma~7K0.67×
45Alabama~8K0.65×
46Louisiana~7K0.65×
47South Carolina~8K0.62×
48New Jersey~10K0.60×
49Michigan~10K0.59×
50Pennsylvania~20K0.57×
Fig. 06

Affinity by region

Affinity by region — The Register, United States
0.57×1.00×13.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Register audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Register audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics309.84×
02A Million Ways to Die in the WestMovies & TV214.15×
03AngelListBusiness & Career114.10×
04Tom's HardwareTechnology & Electronics98.64×
05Key FoodShopping86.35×
06KaggleTechnology & Electronics84.27×
07Abt ElectronicsShopping81.12×
08Paperless PostShopping76.47×
0912 MonkeysMovies & TV75.46×
10Seagate TechnologyTechnology & Electronics64.39×
11DocuSignTechnology & Electronics61.14×
12BitdefenderTechnology & Electronics57.31×
13MacRumorsTechnology & Electronics52.50×
14Stanley SteemerHome & Garden50.46×
15Toll BrothersHome & Garden47.80×
16Home2 Suites by HiltonTravel & Leisure45.03×
17RubbermaidHome & Garden43.36×
18Paul StanleyMusic & Radio42.71×
19Jon FavreauMovies & TV40.53×
20Dropbox (service)Technology & Electronics28.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Register audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Register audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
Family OrientationCONSERVATISM2.21×
PatriotismCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Register audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Register have in United States?

The Register has an estimated audience of 888,780 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of The Register fans?

46.8% of The Register fans are female, 53.2% are male, with an average age of 40.4 years.

03

Which brands do The Register fans like most?

The Register fans show strongest brand affinity for LibreOffice (309.84×), DocuSign (61.14×), and A Million Ways to Die in the West (214.15×) over the country average.

04

Where do The Register fans live in United States?

The Register fans in United States are most concentrated in Wisconsin (reach ~200K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Register fans also like?

Beyond The Register itself, the audience over-indexes on DocuSign (61.14×), A Million Ways to Die in the West (214.15×), Key Food (86.35×), and AngelList (114.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Register audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Register. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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