The Register Audience in United States

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The Register has an estimated audience of 889,596 people in United States. 46.8% are female, 53.2% are male, average age 40.4. Top regions: Wisconsin, California, Texas. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Jeremy Riddle, Nebraska Cornhuskers, Hoonigan.

The average The Register fan in United States is 40.4 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Jeremy Riddle, with strongest over-indexing on Lulu 黃路梓茵 (253.59× the country average). Demographically, the The Register audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Register fans

Demographic split for The Register audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.4
Estimated audience size889,596

Audience persona

The typical The Register fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for The Register in United States
RegionReachAffinity
Wisconsin180,67213.5×
California89,7850.92×
Texas60,0930.79×
Florida45,6280.76×
Kentucky43,4783.9×
New York37,2820.75×
Illinois29,5631×
Washington21,9861.23×
Massachusetts21,2871.21×
Ohio19,6050.72×
Georgia18,6410.68×
North Carolina18,0060.67×
Virginia17,0160.79×
Pennsylvania14,5930.49×
Tennessee13,9480.78×
Arizona13,4610.74×
Indiana13,0410.8×
Oregon13,0301.28×
Colorado12,2100.87×
New Jersey12,0640.53×
Michigan11,9180.51×
Maryland11,4290.75×
Minnesota10,5920.83×
Connecticut8,9101×
Missouri8,5290.59×
Utah6,8600.86×
Alabama5,7580.46×
South Carolina5,2150.39×
Iowa4,5010.61×
Nebraska4,1910.94×
Oklahoma3,7300.38×
Kansas3,7250.53×
Nevada3,6170.42×
Arkansas3,4850.48×
Louisiana3,4220.3×
Washington, District of Columbia3,1441.18×
Vermont2,2951.47×
Mississippi2,1460.29×
New Hampshire2,1150.6×
Maine1,9430.61×
Idaho1,8620.42×
Hawaii1,7790.47×
North Dakota1,5840.87×
New Mexico1,5690.35×
West Virginia1,4050.34×
Rhode Island1,3610.48×
Montana1,2760.52×
Alaska1,2200.64×
South Dakota1,0490.51×
Delaware8710.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Register audience
BrandAffinityCategory
Lulu 黃路梓茵253.59×Movies & TV
Lindy Hop56.43×Music & Radio
Jeremy Riddle160.28×Music & Radio
Nebraska Cornhuskers33.37×Sports
Hoonigan15.75×Cars & Mobility
Paisley12.99×Fashion & Accessoires
Home equity2.07×Home & Garden
Jesse Plemons3.31×Movies & TV
Morphine (band)6.28×Music & Radio
Calvary Chapel6.98×Politics & Society
Jingoism1.54×Politics & Society
Home staging3.7×Home & Garden
Kansas1.77×Travel & Leisure
EVE LOM19.58×Beauty & Wellness
Clangers26.1×Movies & TV
Flash memory2.32×Technology & Electronics
Fantasilandia49.22×Travel & Leisure
Urban horticulture2.02×Home & Garden
Ottumwa, Iowa14.96×Travel & Leisure
Fairfield County, Connecticut5.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Register audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Quality AwarenessPREMIUM2.04
LGBTQ+ IdentityOPEN1.9
Urban LifestyleOPEN1.85
IndulgenceJOY1.68
Career OrientationPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for The Register
CountryShare
United States46.9%
India12.9%
United Kingdom8.5%

See The Register audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Register have in United States?

The Register has an estimated audience of 889,596 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of The Register fans?

46.8% of The Register fans are female, 53.2% are male, with an average age of 40.4 years.

Which brands do The Register fans like most?

The Register fans show strongest brand affinity for Lulu 黃路梓茵 (253.59×), Lindy Hop (56.43×), and Jeremy Riddle (160.28×) over the country average.

Where do The Register fans live in United States?

The Register fans in United States are most concentrated in Wisconsin (reach 180,672), California (reach 89,785), and Texas (reach 60,093). These three regions account for the largest share of the active audience.

What other brands do The Register fans also like?

Beyond The Register itself, the audience over-indexes on Lindy Hop (56.43×), Jeremy Riddle (160.28×), Nebraska Cornhuskers (33.37×), and Hoonigan (15.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Register. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.