Rascasse Audience Intelligence

Seagate Technology Target Market in United States

A data profile of the people who buy, follow and care about Seagate Technology in United States — modelled from more than twelve digital signal sources. Seagate Technology has an estimated audience of 663,739 people in United States.

#24among Computer / hardware in United States#3176among Brand in United States#899in Technology & Electronics

The average Seagate Technology fan in United States is 37.9 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Colorado.

Top brand affinities include Micro Center, Origin (digital distribution software), Newegg, with strongest over-indexing on Micro Center (62.67× the country average).

Demographically, the Seagate Technology audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seagate Technology fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seagate Technology profile in United States.

Audience size
664K
in United States
Gender
23.0%♀
77.0% male
Age
37.9
average years
Country rank
#30860
Brand in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seagate Technology

23.0% are female, 77.0% are male, average age 37.9.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Seagate Technology audience in United States
MetricValue
Female23.0%
Male77.0%
Average age37.9
Estimated audience size663,739
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Seagate Technology audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4916%
50+19%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Seagate Technology audience comes from United States.

Worldwide audience distribution share by country for Seagate Technology
CountryShare
United States39.5%
China6.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seagate Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Seagate Technology customers by region in United States
#RegionReachAffinity×
01Minnesota~100K17.42×
02Colorado~40K6.44×
03Massachusetts~8K0.99×
04Washington, District of Columbia~1K0.98×
05Alaska<1K0.96×
06North Dakota<1K0.96×
07Vermont<1K0.96×
08South Dakota<1K0.95×
09California~40K0.94×
10Montana~1K0.94×
11Delaware~1K0.93×
12West Virginia~2K0.92×
13Hawaii~2K0.92×
14New Hampshire~1K0.92×
15Rhode Island~1K0.92×
16Maine~1K0.91×
17Mississippi~3K0.90×
18Idaho~2K0.90×
19New Mexico~2K0.89×
20Nebraska~2K0.89×
21Arkansas~3K0.88×
22Oklahoma~4K0.87×
23Connecticut~3K0.85×
24Iowa~3K0.85×
25Kansas~3K0.85×
26New York~20K0.84×
27Wisconsin~5K0.84×
28Louisiana~4K0.83×
29Kentucky~4K0.82×
30Oregon~4K0.82×
31Utah~3K0.82×
32Alabama~5K0.81×
33Nevada~3K0.81×
34Illinois~10K0.78×
35New Jersey~8K0.77×
36Washington~6K0.77×
37South Carolina~5K0.77×
38Indiana~6K0.76×
39Maryland~5K0.76×
40Missouri~5K0.76×
41Virginia~8K0.75×
42Arizona~6K0.75×
43Tennessee~6K0.73×
44Michigan~7K0.70×
45Georgia~9K0.68×
46Pennsylvania~9K0.67×
47North Carolina~8K0.67×
48Ohio~8K0.66×
49Florida~20K0.63×
50Texas~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Seagate Technology, United States
0.61×1.00×17.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seagate Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seagate Technology audience
#·InterestCategoryAffinity×
01NeoGAFInternet & Social Media150.67×
02Green Man GamingShopping148.49×
03Homefront (video game)Games136.85×
04Micron TechnologyBusiness & Career136.59×
05UniFiTechnology & Electronics109.23×
06LibreOfficeTechnology & Electronics99.83×
07Origin (digital distribution software)Games99.12×
08Western DigitalTechnology & Electronics94.21×
09Cooler MasterTechnology & Electronics88.51×
10TP-LinkTechnology & Electronics75.58×
11SanDiskTechnology & Electronics73.11×
12Brink (video game)Games69.37×
13The RegisterNews64.39×
14Micro CenterShopping62.67×
15Micro-Star InternationalTechnology & Electronics58.08×
16Giant BombGames51.40×
17NeweggShopping47.93×
18NvidiaTechnology & Electronics31.74×
19Oscar IsaacMovies & TV29.72×
20The UPS StoreShopping10.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seagate Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seagate Technology audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.11×
Need for SecurityCONSERVATISM2.18×
Price SensitivityPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seagate Technology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
Healthy LifestyleBALANCE1.05×
CreativityOPEN1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seagate Technology's target market in United States?

Seagate Technology's target market in United States covers an estimated 663,739 people, concentrated in Minnesota and California.

02

What is the gender split and age of Seagate Technology customers?

23.0% of the Seagate Technology audience are female, 77.0% are male, with an average age of 37.9 years.

03

Which brands do Seagate Technology fans like most?

Seagate Technology fans show strongest brand affinity for Micro Center (62.67×), Origin (digital distribution software) (99.12×), and Newegg (47.93×) over the country average.

04

Where do Seagate Technology fans live in United States?

Seagate Technology fans in United States are most concentrated in Minnesota (reach ~100K), California (reach ~40K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Seagate Technology fans also like?

Beyond Seagate Technology itself, the audience over-indexes on Origin (digital distribution software) (99.12×), Newegg (47.93×), Green Man Gaming (148.49×), and UniFi (109.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Seagate Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seagate Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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