Seagate Technology Audience in United States

Seagate Technology logo

Seagate Technology has an estimated audience of 408,389 people in United States. 23.0% are female, 77.0% are male, average age 37.9. Top regions: Minnesota, Colorado, California. Top brand affinities: Micro Center, Origin (digital distribution software), Newegg, Green Man Gaming, Brink (video game).

The average Seagate Technology fan in United States is 37.9 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Colorado, California. Top brand affinities include Micro Center, Origin (digital distribution software), Newegg, with strongest over-indexing on Micro Center (62.67× the country average). Demographically, the Seagate Technology audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Seagate Technology fans

Demographic split for Seagate Technology audience in United States
MetricValue
Female23.0%
Male77.0%
Average age37.9
Estimated audience size408,389

Audience persona

The typical Seagate Technology fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Seagate Technology in United States
RegionReachAffinity
Minnesota115,17819.68×
Colorado43,8026.81×
California42,7160.95×
New York17,6970.78×
Texas17,0680.49×
Florida12,3510.45×
Illinois8,6470.64×
Massachusetts7,2990.91×
Pennsylvania6,6490.48×
New Jersey5,7930.56×
Virginia5,7580.58×
Georgia5,4350.43×
North Carolina5,2200.42×
Ohio4,6830.37×
Washington4,6640.57×
Arizona4,2610.51×
Michigan4,2350.4×
Oklahoma3,8050.84×
Wisconsin3,7010.6×
Maryland3,3520.48×
Indiana3,1090.42×
Oregon2,7370.58×
Missouri2,6960.41×
Tennessee2,5420.31×
Connecticut2,1440.52×
South Carolina1,9050.31×
Iowa1,8050.54×
Utah1,3800.38×
Kansas1,3450.42×
Kentucky1,3000.25×
Nevada1,2860.33×
Alabama1,2590.22×
Washington, District of Columbia1,1370.93×
Louisiana9740.18×
Arkansas9730.29×
New Hampshire9520.59×
Idaho9270.45×
Hawaii7970.45×
New Mexico7660.37×
Mississippi7300.22×
Nebraska7290.36×
Rhode Island6390.49×
West Virginia6030.32×
Alaska6010.69×
Montana5680.5×
South Dakota5610.59×
Maine5590.38×
North Dakota5460.65×
Delaware5010.44×
Wyoming4870.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seagate Technology audience
BrandAffinityCategory
Micro Center62.67×Shopping
Origin (digital distribution software)99.12×Games
Newegg47.93×Shopping
Green Man Gaming148.49×Shopping
Brink (video game)69.37×Games
UniFi109.23×Technology & Electronics
Nvidia31.74×Technology & Electronics
Western Digital94.21×Technology & Electronics
Homefront (video game)136.85×Games
Micron Technology136.59×Business & Career
SanDisk73.11×Technology & Electronics
LibreOffice99.83×Technology & Electronics
NeoGAF150.67×Internet & Social Media
The UPS Store10.19×Shopping
Micro-Star International58.08×Technology & Electronics
Oscar Isaac29.72×Movies & TV
TP-Link75.58×Technology & Electronics
Cooler Master88.51×Technology & Electronics
The Register64.39×News
GOG.com83.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seagate Technology audience
TraitClusterScore
Early Adopter MentalityPOWER2.96
Need for SecurityCONSERVATISM2.49
LGBTQ+ IdentityOPEN2.18
TravellingTHRILL1.66
Family OrientationCONSERVATISM1.57
Convenience OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Seagate Technology
CountryShare
United States30.8%
China8.6%
United Kingdom6.2%

See Seagate Technology audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Seagate Technology have in United States?

Seagate Technology has an estimated audience of 408,389 people in United States, concentrated in Minnesota and Colorado.

What is the gender split and age of Seagate Technology fans?

23.0% of Seagate Technology fans are female, 77.0% are male, with an average age of 37.9 years.

Which brands do Seagate Technology fans like most?

Seagate Technology fans show strongest brand affinity for Micro Center (62.67×), Origin (digital distribution software) (99.12×), and Newegg (47.93×) over the country average.

Where do Seagate Technology fans live in United States?

Seagate Technology fans in United States are most concentrated in Minnesota (reach 115,178), Colorado (reach 43,802), and California (reach 42,716). These three regions account for the largest share of the active audience.

What other brands do Seagate Technology fans also like?

Beyond Seagate Technology itself, the audience over-indexes on Origin (digital distribution software) (99.12×), Newegg (47.93×), Green Man Gaming (148.49×), and Brink (video game) (69.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seagate Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.