TP-Link Audience in United States

TP-Link logo

TP-Link has an estimated audience of 715,616 people in United States. 32.0% are female, 68.0% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Origin (digital distribution software), Fastweb (telecommunications company), NeoGAF, GameZone.

The average TP-Link fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Origin (digital distribution software), Fastweb (telecommunications company), with strongest over-indexing on Micro Center (55.35× the country average). Demographically, the TP-Link audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of TP-Link fans

Demographic split for TP-Link audience in United States
MetricValue
Female32.0%
Male68.0%
Average age37.2
Estimated audience size715,616

Audience persona

The typical TP-Link fan in United States is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for TP-Link in United States
RegionReachAffinity
California113,8281.45×
Texas66,2421.08×
Florida53,4851.1×
New York43,0701.08×
North Carolina24,1141.12×
Illinois22,9210.96×
Ohio22,7681.03×
Georgia22,2611.01×
Pennsylvania22,0110.91×
Washington19,1051.33×
Michigan18,8181.01×
Virginia17,5051×
New Jersey16,8370.93×
Tennessee14,3331×
Arizona13,7750.94×
Massachusetts12,9090.92×
Missouri12,6821.1×
Indiana11,9400.91×
Wisconsin11,8311.1×
Colorado11,6541.03×
South Carolina10,8711.01×
Maryland10,8380.88×
Minnesota10,4131.02×
Oregon10,0421.22×
Alabama9,1940.92×
Kentucky8,8080.98×
Louisiana8,5150.92×
Utah8,5091.33×
Oklahoma7,2530.91×
Nevada6,7030.97×
Iowa5,8490.99×
Connecticut5,8430.81×
Kansas5,6861.01×
Arkansas5,3380.91×
Idaho4,6261.29×
Mississippi4,4690.76×
Hawaii3,4871.13×
Nebraska3,1390.87×
New Mexico3,0110.84×
New Hampshire2,9081.03×
West Virginia2,7720.83×
Maine2,7571.08×
Washington, District of Columbia2,3131.08×
Montana2,2241.12×
Rhode Island1,5480.68×
Delaware1,5100.76×
Alaska1,4980.98×
South Dakota1,4620.88×
North Dakota1,3010.89×
Vermont1,1470.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TP-Link audience
BrandAffinityCategory
Micro Center55.35×Shopping
Origin (digital distribution software)82.32×Games
Fastweb (telecommunications company)258.12×Technology & Electronics
NeoGAF200.06×Internet & Social Media
GameZone166.49×Sports
UniFi90.71×Technology & Electronics
Green Man Gaming111.57×Shopping
Netgear63.07×Technology & Electronics
Micron Technology115.23×Business & Career
DSL modem153.52×Technology & Electronics
GOG.com79.77×Games
ASRock109.88×Technology & Electronics
Water cooling66.04×Technology & Electronics
Western Digital59.12×Technology & Electronics
Trigun78.96×Literature
Macintosh19.83×Fashion & Accessoires
Micro-Star International43.87×Technology & Electronics
Reddit6.58×Internet & Social Media
D-Link149.45×Technology & Electronics
Cooler Master70.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TP-Link audience
TraitClusterScore
Need for SecurityCONSERVATISM3.04
Early Adopter MentalityPOWER2.15
Quality AwarenessPREMIUM1.93
LGBTQ+ IdentityOPEN1.63
Risk AppetiteTHRILL1.56
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for TP-Link
CountryShare
Japan11.9%
Bangladesh10.2%
United States6.0%

See TP-Link audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does TP-Link have in United States?

TP-Link has an estimated audience of 715,616 people in United States, concentrated in California and Texas.

What is the gender split and age of TP-Link fans?

32.0% of TP-Link fans are female, 68.0% are male, with an average age of 37.2 years.

Which brands do TP-Link fans like most?

TP-Link fans show strongest brand affinity for Micro Center (55.35×), Origin (digital distribution software) (82.32×), and Fastweb (telecommunications company) (258.12×) over the country average.

Where do TP-Link fans live in United States?

TP-Link fans in United States are most concentrated in California (reach 113,828), Texas (reach 66,242), and Florida (reach 53,485). These three regions account for the largest share of the active audience.

What other brands do TP-Link fans also like?

Beyond TP-Link itself, the audience over-indexes on Origin (digital distribution software) (82.32×), Fastweb (telecommunications company) (258.12×), NeoGAF (200.06×), and GameZone (166.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TP-Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.