Rascasse Audience Intelligence

TP-Link Target Market in United States

A data profile of the people who buy, follow and care about TP-Link in United States — modelled from more than twelve digital signal sources. TP-Link has an estimated audience of 719,877 people in United States.

#23among Computer / hardware in United States#3026among Brand in United States#864in Technology & Electronics

The average TP-Link fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Origin (digital distribution software), Fastweb (telecommunications company), with strongest over-indexing on Micro Center (55.35× the country average).

Demographically, the TP-Link audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TP-Link fan in United States is more male, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TP-Link profile in United States.

Audience size
720K
in United States
Gender
32.0%♀
68.0% male
Age
37.2
average years
Country rank
#29390
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TP-Link

32.0% are female, 68.0% are male, average age 37.2.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for TP-Link audience in United States
MetricValue
Female32.0%
Male68.0%
Average age37.2
Estimated audience size719,877
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the TP-Link audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

5.9%

of the worldwide TP-Link audience comes from United States.

Worldwide audience distribution share by country for TP-Link
CountryShare
Japan11.9%
Bangladesh10.0%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TP-Link audience in United States is strongest.

Fig. 05

Top regions by affinity

TP-Link customers by region in United States
#RegionReachAffinity×
01California~100K1.37×
02Washington~20K1.33×
03Idaho~5K1.30×
04Utah~8K1.22×
05Montana~2K1.19×
06Hawaii~4K1.17×
07Wisconsin~10K1.14×
08Oregon~9K1.14×
09Maine~3K1.11×
10Florida~50K1.09×
11North Carolina~20K1.07×
12Missouri~10K1.06×
13Alaska~2K1.04×
14Ohio~20K1.02×
15Iowa~6K1.02×
16Texas~60K1.01×
17New York~40K1.01×
18New Hampshire~3K1.01×
19Colorado~10K1.00×
20Kansas~6K1.00×
21Georgia~20K0.99×
22Michigan~20K0.99×
23Minnesota~10K0.99×
24Virginia~20K0.98×
25Tennessee~10K0.98×
26South Carolina~10K0.97×
27South Dakota~2K0.97×
28Kentucky~9K0.96×
29Arkansas~6K0.96×
30Vermont~1K0.96×
31Arizona~10K0.95×
32Alabama~9K0.94×
33Nevada~7K0.94×
34North Dakota~1K0.94×
35Illinois~20K0.92×
36Louisiana~8K0.92×
37Oklahoma~7K0.92×
38West Virginia~3K0.92×
39Pennsylvania~20K0.91×
40New Jersey~20K0.91×
41Massachusetts~10K0.91×
42Nebraska~3K0.91×
43Indiana~10K0.90×
44Maryland~10K0.90×
45New Mexico~3K0.90×
46Washington, District of Columbia~2K0.90×
47Delaware~2K0.87×
48Connecticut~6K0.82×
49Mississippi~5K0.82×
50Rhode Island~2K0.79×
Fig. 06

Affinity by region

Affinity by region — TP-Link, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TP-Link audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TP-Link audience
#·InterestCategoryAffinity×
01Fastweb (telecommunications company)Technology & Electronics258.12×
02NeoGAFInternet & Social Media200.06×
03GameZoneSports166.49×
04DSL modemTechnology & Electronics153.52×
05Micron TechnologyBusiness & Career115.23×
06Green Man GamingShopping111.57×
07ASRockTechnology & Electronics109.88×
08UniFiTechnology & Electronics90.71×
09Origin (digital distribution software)Games82.32×
10GOG.comGames79.77×
11TrigunLiterature78.96×
12Water coolingTechnology & Electronics66.04×
13NetgearTechnology & Electronics63.07×
14Western DigitalTechnology & Electronics59.12×
15Micro CenterShopping55.35×
16Giant BombGames50.18×
17SanDiskTechnology & Electronics50.06×
18Micro-Star InternationalTechnology & Electronics43.87×
19MacintoshFashion & Accessoires19.83×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TP-Link audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TP-Link audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.59×
Early Adopter MentalityPOWER1.55×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TP-Link audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.81×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TP-Link's target market in United States?

TP-Link's target market in United States covers an estimated 719,877 people, concentrated in California and Texas.

02

What is the gender split and age of TP-Link customers?

32.0% of the TP-Link audience are female, 68.0% are male, with an average age of 37.2 years.

03

Which brands do TP-Link fans like most?

TP-Link fans show strongest brand affinity for Micro Center (55.35×), Origin (digital distribution software) (82.32×), and Fastweb (telecommunications company) (258.12×) over the country average.

04

Where do TP-Link fans live in United States?

TP-Link fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TP-Link fans also like?

Beyond TP-Link itself, the audience over-indexes on Origin (digital distribution software) (82.32×), Fastweb (telecommunications company) (258.12×), NeoGAF (200.06×), and UniFi (90.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See TP-Link audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TP-Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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