Water cooling Audience in United States

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Water cooling has an estimated audience of 688,647 people in United States. 21.4% are female, 78.6% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Micro Center, Sam Elliott, Origin (digital distribution software), Circle K, Green Man Gaming.

The average Water cooling fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Micro Center, Sam Elliott, Origin (digital distribution software), with strongest over-indexing on Micro Center (55.95× the country average). Demographically, the Water cooling audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Water cooling fans

Demographic split for Water cooling audience in United States
MetricValue
Female21.4%
Male78.6%
Average age35.0
Estimated audience size688,647

Audience persona

The typical Water cooling fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Water cooling in United States
RegionReachAffinity
California83,2581.1×
Texas67,5951.14×
New York54,1831.41×
Florida52,4081.12×
Pennsylvania35,6281.54×
New Jersey27,0511.54×
Illinois24,2411.06×
Ohio23,2791.1×
Georgia20,5240.97×
North Carolina19,7720.95×
Michigan18,6151.03×
Virginia16,2130.97×
Massachusetts14,6361.08×
Indiana13,1321.04×
Washington12,5690.91×
Maryland12,5081.06×
Wisconsin11,7021.13×
Tennessee11,6860.85×
Minnesota10,7591.09×
Colorado10,5830.98×
Missouri9,8440.89×
Oklahoma9,7171.27×
Connecticut9,5701.39×
South Carolina8,8820.86×
Louisiana8,4710.95×
Nevada8,2071.23×
Oregon7,2920.92×
Kentucky7,1140.82×
Utah6,2801.02×
Iowa5,7881.02×
Kansas5,1770.95×
Arkansas4,9920.88×
Mississippi4,7000.83×
Idaho4,0091.16×
West Virginia3,9701.24×
Maine3,3221.35×
New Mexico3,0910.89×
Nebraska3,0830.89×
New Hampshire2,8791.06×
Hawaii2,4530.83×
Montana2,3801.25×
Rhode Island2,2241.01×
Delaware2,0971.1×
Washington, District of Columbia1,9660.95×
North Dakota1,5791.12×
South Dakota1,3660.86×
Vermont1,3611.13×
Arizona8730.06×
Wyoming8540.84×
Alabama4770.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water cooling audience
BrandAffinityCategory
Micro Center55.95×Shopping
Sam Elliott46.18×Movies & TV
Origin (digital distribution software)88.98×Games
Circle K27.18×Shopping
Green Man Gaming135.64×Shopping
Newegg39.09×Shopping
UniFi99.88×Technology & Electronics
Brink (video game)62.18×Games
Evolve (video game)102.66×Games
Cooler Master98.65×Technology & Electronics
Homefront (video game)123.47×Games
NeoGAF136.68×Internet & Social Media
TP-Link68.38×Technology & Electronics
Micro-Star International48.36×Technology & Electronics
Nvidia20.6×Technology & Electronics
GOG.com73.77×Games
Reddit6.58×Internet & Social Media
Micron Technology96.49×Business & Career
GameZone105.79×Sports
Advanced Micro Devices27.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water cooling audience
TraitClusterScore
Early Adopter MentalityPOWER2.9
Need for SecurityCONSERVATISM2.31
PatriotismCONSERVATISM1.56
Price SensitivityPREMIUM1.55
Urban LifestyleOPEN1.52
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Water cooling
CountryShare
United States18.1%
Taiwan7.4%
Philippines4.7%

See Water cooling audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Water cooling have in United States?

Water cooling has an estimated audience of 688,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Water cooling fans?

21.4% of Water cooling fans are female, 78.6% are male, with an average age of 35.0 years.

Which brands do Water cooling fans like most?

Water cooling fans show strongest brand affinity for Micro Center (55.95×), Sam Elliott (46.18×), and Origin (digital distribution software) (88.98×) over the country average.

Where do Water cooling fans live in United States?

Water cooling fans in United States are most concentrated in California (reach 83,258), Texas (reach 67,595), and New York (reach 54,183). These three regions account for the largest share of the active audience.

What other brands do Water cooling fans also like?

Beyond Water cooling itself, the audience over-indexes on Sam Elliott (46.18×), Origin (digital distribution software) (88.98×), Circle K (27.18×), and Green Man Gaming (135.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water cooling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.