Rascasse Audience Intelligence

Water cooling Audience in United States

A data profile of the people who buy, follow and care about Water cooling in United States — modelled from more than twelve digital signal sources. Water cooling has an estimated audience of 688,647 people in United States.

#10114among Topic in United States#884in Technology & Electronics

The average Water cooling fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Micro Center, Origin (digital distribution software), Sam Elliott, with strongest over-indexing on Micro Center (55.95× the country average).

Demographically, the Water cooling audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water cooling fan in United States is more male, around 35.0 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water cooling profile in United States.

Audience size
689K
in United States
Gender
21.4%♀
78.6% male
Age
35.0
average years
Country rank
#30215
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water cooling fans

21.4% are female, 78.6% are male, average age 35.0.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Water cooling audience in United States
MetricValue
Female21.4%
Male78.6%
Average age35.0
Estimated audience size688,647
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Water cooling audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4914%
50+15%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Water cooling audience comes from United States.

Worldwide audience distribution share by country for Water cooling
CountryShare
United States18.0%
Taiwan7.4%
Philippines4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water cooling audience in United States is strongest.

Fig. 05

Top regions by affinity

Water cooling fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~30K1.42×
02New Jersey~20K1.42×
03Connecticut~9K1.31×
04New York~50K1.28×
05Maine~3K1.27×
06Oklahoma~9K1.22×
07Montana~2K1.20×
08Arizona~20K1.18×
09West Virginia~4K1.18×
10Nevada~8K1.15×
11Idaho~4K1.15×
12North Dakota~2K1.12×
13Vermont~1K1.11×
14Delaware~2K1.08×
15Wisconsin~10K1.06×
16Utah~7K1.06×
17Texas~60K1.05×
18Iowa~6K1.05×
19New Hampshire~3K1.05×
20Ohio~20K1.03×
21Minnesota~10K1.03×
22California~80K1.02×
23Florida~50K1.02×
24Massachusetts~10K1.02×
25Michigan~20K1.01×
26Indiana~10K1.01×
27Maryland~10K1.01×
28Rhode Island~2K1.00×
29Illinois~20K0.98×
30Kansas~5K0.97×
31Louisiana~9K0.96×
32Colorado~10K0.94×
33Oregon~7K0.94×
34Nebraska~3K0.94×
35Georgia~20K0.93×
36New Mexico~3K0.93×
37South Dakota~1K0.93×
38North Carolina~20K0.92×
39Virginia~20K0.92×
40Washington, District of Columbia~2K0.91×
41Washington~10K0.90×
42Arkansas~5K0.90×
43Missouri~10K0.89×
44Hawaii~3K0.89×
45Mississippi~5K0.87×
46Alaska~1K0.87×
47Kentucky~7K0.86×
48South Carolina~9K0.84×
49Tennessee~10K0.83×
50Alabama~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Water cooling, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water cooling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water cooling audience
#·InterestCategoryAffinity×
01NeoGAFInternet & Social Media136.68×
02Green Man GamingShopping135.64×
03Homefront (video game)Games123.47×
04GameZoneSports105.79×
05Evolve (video game)Games102.66×
06UniFiTechnology & Electronics99.88×
07Cooler MasterTechnology & Electronics98.65×
08Micron TechnologyBusiness & Career96.49×
09Origin (digital distribution software)Games88.98×
10GOG.comGames73.77×
11TP-LinkTechnology & Electronics68.38×
12Brink (video game)Games62.18×
13Micro CenterShopping55.95×
14Micro-Star InternationalTechnology & Electronics48.36×
15Sam ElliottMovies & TV46.18×
16Giant BombGames44.87×
17NeweggShopping39.09×
18Circle KShopping27.18×
19NvidiaTechnology & Electronics20.60×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water cooling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water cooling audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.87×
PatriotismCONSERVATISM1.72×
Early Adopter MentalityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water cooling audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Community OrientationOPEN0.89×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water cooling have in United States?

Water cooling has an estimated audience of 688,647 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water cooling fans?

21.4% of Water cooling fans are female, 78.6% are male, with an average age of 35.0 years.

03

Which brands do Water cooling fans like most?

Water cooling fans show strongest brand affinity for Micro Center (55.95×), Origin (digital distribution software) (88.98×), and Sam Elliott (46.18×) over the country average.

04

Where do Water cooling fans live in United States?

Water cooling fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Water cooling fans also like?

Beyond Water cooling itself, the audience over-indexes on Origin (digital distribution software) (88.98×), Sam Elliott (46.18×), Circle K (27.18×), and Green Man Gaming (135.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Water cooling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water cooling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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