Newegg Audience in United States

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Newegg has an estimated audience of 4,896,934 people in United States. 23.0% are female, 77.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Origin (digital distribution software), Reddit, Best Buy, Nvidia.

The average Newegg fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Origin (digital distribution software), Reddit, with strongest over-indexing on Micro Center (41.63× the country average). Demographically, the Newegg audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Electronics

Demographics of Newegg fans

Demographic split for Newegg audience in United States
MetricValue
Female23.0%
Male77.0%
Average age36.1
Estimated audience size4,896,934

Audience persona

The typical Newegg fan in United States is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Newegg in United States
RegionReachAffinity
California524,1550.97×
Texas379,9820.9×
Florida319,3580.96×
New York236,6250.86×
Pennsylvania155,8540.95×
Illinois146,8720.9×
Ohio145,4690.96×
Michigan139,9451.09×
Washington137,2541.4×
North Carolina135,3170.92×
Georgia118,1110.78×
Virginia114,0330.96×
Tennessee97,9481×
New Jersey92,8970.75×
Arizona92,6320.93×
Indiana92,4501.03×
Missouri83,1541.05×
Wisconsin82,8101.12×
Oregon76,2161.36×
Colorado74,2140.96×
Massachusetts73,7790.76×
Kentucky70,9881.16×
Maryland65,5370.78×
Oklahoma65,3401.2×
Minnesota63,9200.91×
South Carolina61,9340.84×
Utah58,0761.32×
Louisiana57,6030.91×
Alabama57,3080.84×
Nevada48,9921.03×
Arkansas45,8621.14×
Iowa45,0131.12×
Connecticut43,4520.88×
Kansas40,8281.06×
Idaho33,6581.37×
Mississippi33,1820.82×
Nebraska26,2571.07×
New Mexico24,8031.01×
West Virginia24,7901.09×
New Hampshire22,2441.15×
Maine21,1521.21×
Montana16,4451.21×
Hawaii14,4290.69×
North Dakota13,2491.32×
Rhode Island12,5640.81×
South Dakota12,2471.08×
Alaska11,5781.11×
Delaware9,0730.67×
Vermont8,2820.96×
Wyoming8,1951.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newegg audience
BrandAffinityCategory
Micro Center41.63×Shopping
Origin (digital distribution software)35.89×Games
Reddit5.79×Internet & Social Media
Best Buy3.81×Shopping
Nvidia10.63×Technology & Electronics
Green Man Gaming42.28×Shopping
UniFi32.73×Technology & Electronics
TP-Link30.73×Technology & Electronics
Cooler Master35.7×Technology & Electronics
The UPS Store3.65×Shopping
TransUnion10.75×Technology & Electronics
Game consoles3.85×Technology & Electronics
Warcraft11.08×Games
GameStop4.37×Games
Fractal Design44.5×Technology & Electronics
AppleCare34.4×Technology & Electronics
Jollibee7.88×Food & Beverages
Brink (video game)17.16×Games
Video card16.46×Technology & Electronics
Solid-state drive12.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newegg audience
TraitClusterScore
Early Adopter MentalityPOWER2.74
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.32
IndividualismJOY1.21
Social Media UsageJOY1.21
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Newegg
CountryShare
United States63.4%
Canada7.7%
China4.3%

See Newegg audiences in other countries

More Electronics audiences in United States

Frequently asked questions

How many fans does Newegg have in United States?

Newegg has an estimated audience of 4,896,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Newegg fans?

23.0% of Newegg fans are female, 77.0% are male, with an average age of 36.1 years.

Which brands do Newegg fans like most?

Newegg fans show strongest brand affinity for Micro Center (41.63×), Origin (digital distribution software) (35.89×), and Reddit (5.79×) over the country average.

Where do Newegg fans live in United States?

Newegg fans in United States are most concentrated in California (reach 524,155), Texas (reach 379,982), and Florida (reach 319,358). These three regions account for the largest share of the active audience.

What other brands do Newegg fans also like?

Beyond Newegg itself, the audience over-indexes on Origin (digital distribution software) (35.89×), Reddit (5.79×), Best Buy (3.81×), and Nvidia (10.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newegg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.