AppleCare Audience in United States

AppleCare logo

AppleCare has an estimated audience of 445,278 people in United States. 43.3% are female, 56.7% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Graphics tablet, ICloud, Macintosh, Micro Center, Mac OS.

The average AppleCare fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Graphics tablet, ICloud, Macintosh, with strongest over-indexing on Graphics tablet (130.4× the country average). Demographically, the AppleCare audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of AppleCare fans

Demographic split for AppleCare audience in United States
MetricValue
Female43.3%
Male56.7%
Average age44.4
Estimated audience size445,278

Audience persona

The typical AppleCare fan in United States is more male, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Graphics tablet.

Top regions in United States

Top regions ranked by reach for AppleCare in United States
RegionReachAffinity
California72,5291.48×
Texas44,9281.17×
Florida42,3351.4×
New York35,3191.42×
Georgia20,5311.5×
Illinois15,9091.07×
Pennsylvania15,3141.02×
New Jersey14,7921.31×
North Carolina14,5251.08×
Ohio12,8030.93×
Virginia12,5951.16×
Washington12,4271.39×
Michigan11,6651×
Massachusetts11,0201.26×
Arizona8,8150.97×
Maryland8,7001.14×
Tennessee8,6720.97×
Colorado7,6571.09×
Indiana7,2640.89×
South Carolina7,2231.08×
Missouri6,4520.9×
Louisiana6,3011.1×
Alabama5,8900.95×
Connecticut5,7481.29×
Minnesota5,6700.89×
Oregon5,2811.03×
Wisconsin5,2710.79×
Kentucky5,0170.9×
Oklahoma4,8580.98×
Nevada4,8431.12×
Utah3,6110.91×
Mississippi3,4100.93×
Kansas3,0220.86×
Iowa2,7280.74×
Arkansas2,7200.74×
Hawaii2,2751.19×
New Mexico2,2190.99×
Idaho1,9590.88×
New Hampshire1,7971.02×
Washington, District of Columbia1,7741.33×
Nebraska1,6440.74×
Maine1,4390.9×
Rhode Island1,4121×
West Virginia1,3950.67×
Delaware1,1140.91×
Montana8830.71×
Vermont7010.9×
Alaska6750.71×
North Dakota5580.61×
South Dakota4720.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AppleCare audience
BrandAffinityCategory
Graphics tablet130.4×Technology & Electronics
ICloud35.58×Technology & Electronics
Macintosh37.43×Fashion & Accessoires
Micro Center21.85×Shopping
Mac OS72.48×Technology & Electronics
Quality assurance33.27×Business & Career
Apple Store12.59×Shopping
iPhone Store89.24×Technology & Electronics
User experience design25.39×Technology & Electronics
Teletica50.55×Movies & TV
Tequila Rose56.67×Food & Beverages
Apple5.56×Technology & Electronics
Tune-up46.01×Technology & Electronics
Reddit3.97×Internet & Social Media
Apple Watch7.82×Technology & Electronics
Eclipse (software)29.22×Technology & Electronics
Google Pixel18.59×Technology & Electronics
Brad Garrett19.79×Movies & TV
Rosario Tijeras31.78×Movies & TV
Apple Music5.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AppleCare audience
TraitClusterScore
Early Adopter MentalityPOWER1.97
Need for SecurityCONSERVATISM1.54
Career OrientationPOWER1.43
Quality AwarenessPREMIUM1.34
Convenience OrientationPREMIUM1.31
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for AppleCare
CountryShare
Japan25.8%
United States23.0%
China7.9%

See AppleCare audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does AppleCare have in United States?

AppleCare has an estimated audience of 445,278 people in United States, concentrated in California and Texas.

What is the gender split and age of AppleCare fans?

43.3% of AppleCare fans are female, 56.7% are male, with an average age of 44.4 years.

Which brands do AppleCare fans like most?

AppleCare fans show strongest brand affinity for Graphics tablet (130.4×), ICloud (35.58×), and Macintosh (37.43×) over the country average.

Where do AppleCare fans live in United States?

AppleCare fans in United States are most concentrated in California (reach 72,529), Texas (reach 44,928), and Florida (reach 42,335). These three regions account for the largest share of the active audience.

What other brands do AppleCare fans also like?

Beyond AppleCare itself, the audience over-indexes on ICloud (35.58×), Macintosh (37.43×), Micro Center (21.85×), and Mac OS (72.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AppleCare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.