Rascasse Audience Intelligence

Quality assurance Audience in United States

A data profile of the people who buy, follow and care about Quality assurance in United States — modelled from more than twelve digital signal sources. Quality assurance has an estimated audience of 2,276,093 people in United States.

#5906among Topic in United States#995in Business & Career

The average Quality assurance fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AppleCare, Christopher Lloyd, Consumer Reports, with strongest over-indexing on AppleCare (33.27× the country average).

Demographically, the Quality assurance audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quality assurance fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for AppleCare.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality assurance profile in United States.

Audience size
2.3M
in United States
Gender
43.3%♀
56.7% male
Age
45.2
average years
Country rank
#12825
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality assurance fans

43.3% are female, 56.7% are male, average age 45.2.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Quality assurance audience in United States
MetricValue
Female43.3%
Male56.7%
Average age45.2
Estimated audience size2,276,093
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Quality assurance audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Quality assurance audience comes from United States.

Worldwide audience distribution share by country for Quality assurance
CountryShare
United States13.2%
India10.8%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality assurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Quality assurance fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~90K1.57×
02Georgia~100K1.40×
03Washington, District of Columbia~9K1.36×
04New York~200K1.30×
05California~300K1.25×
06Florida~200K1.25×
07Texas~200K1.24×
08New Jersey~70K1.18×
09Maryland~50K1.17×
10Mississippi~20K1.14×
11Illinois~90K1.13×
12North Carolina~80K1.13×
13Washington~50K1.12×
14Massachusetts~50K1.11×
15Louisiana~30K1.11×
16Iowa~20K1.09×
17Tennessee~50K1.06×
18Connecticut~20K1.06×
19Arkansas~20K1.06×
20Pennsylvania~80K1.05×
21Arizona~50K1.04×
22Hawaii~10K1.03×
23Alabama~30K1.02×
24Nevada~20K0.99×
25Ohio~70K0.98×
26Colorado~40K0.98×
27Oklahoma~20K0.96×
28Delaware~6K0.96×
29Kansas~20K0.95×
30Indiana~40K0.94×
31South Carolina~30K0.94×
32Kentucky~30K0.94×
33Rhode Island~7K0.94×
34Minnesota~30K0.93×
35Oregon~20K0.93×
36Utah~20K0.93×
37Nebraska~10K0.92×
38Michigan~50K0.90×
39Missouri~30K0.88×
40Alaska~4K0.88×
41West Virginia~9K0.87×
42New Mexico~10K0.86×
43New Hampshire~8K0.86×
44Maine~7K0.84×
45Idaho~9K0.83×
46Wisconsin~30K0.81×
47South Dakota~4K0.78×
48North Dakota~4K0.78×
49Vermont~3K0.78×
50Montana~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Quality assurance, United States
0.74×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality assurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality assurance audience
#·InterestCategoryAffinity×
01AppleCareTechnology & Electronics33.27×
02DevOpsTechnology & Electronics12.21×
03Christopher LloydMovies & TV8.02×
04MakitaHome & Garden7.16×
05Consumer ReportsBusiness & Career7.00×
06Hybrid electric vehicleCars & Mobility4.88×
07Project managementBusiness & Career4.15×
08Systems engineeringBusiness & Career4.00×
09Entry-level jobBusiness & Career3.97×
10Discount TireShopping3.12×
11Garden furnitureHome & Garden3.03×
12Credit KarmaBusiness & Career2.96×
13Lawn mowerHome & Garden2.78×
14Hardware storeHome & Garden2.42×
15Credit (finance)Business & Career2.06×
16Used carCars & Mobility1.93×
17Facebook MessengerInternet & Social Media1.90×
18BankingBusiness & Career1.59×
19Indeed.comBusiness & Career1.57×
20EBayShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality assurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality assurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
Career OrientationPOWER1.52×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality assurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality assurance have in United States?

Quality assurance has an estimated audience of 2,276,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quality assurance fans?

43.3% of Quality assurance fans are female, 56.7% are male, with an average age of 45.2 years.

03

Which brands do Quality assurance fans like most?

Quality assurance fans show strongest brand affinity for AppleCare (33.27×), Christopher Lloyd (8.02×), and Consumer Reports (7×) over the country average.

04

Where do Quality assurance fans live in United States?

Quality assurance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Quality assurance fans also like?

Beyond Quality assurance itself, the audience over-indexes on Christopher Lloyd (8.02×), Consumer Reports (7×), Discount Tire (3.12×), and Makita (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Quality assurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quality assurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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