DevOps Audience in United States

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DevOps has an estimated audience of 918,591 people in United States. 35.4% are female, 64.6% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: GitHub, AngularJS, Amazon Web Services, Academy Award for Best Documentary Feature, Docker (software).

The average DevOps fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include GitHub, AngularJS, Amazon Web Services, with strongest over-indexing on GitHub (20.26× the country average). Demographically, the DevOps audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of DevOps fans

Demographic split for DevOps audience in United States
MetricValue
Female35.4%
Male64.6%
Average age42.5
Estimated audience size918,591

Audience persona

The typical DevOps fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Top regions in United States

Top regions ranked by reach for DevOps in United States
RegionReachAffinity
California152,4961.51×
Texas107,7921.36×
New York71,8761.4×
Florida58,7040.94×
Virginia49,8152.23×
Illinois43,0851.41×
Georgia36,6801.3×
New Jersey33,9801.45×
Massachusetts31,9961.77×
Pennsylvania31,2641.01×
Washington30,6161.66×
North Carolina29,4871.07×
Ohio27,1050.96×
Maryland25,9841.65×
Michigan24,0351×
Arizona20,4751.09×
Colorado19,7381.36×
Missouri15,7591.06×
Minnesota15,7161.19×
Indiana15,5960.93×
Tennessee14,2680.77×
Wisconsin13,2290.96×
Oregon12,2441.16×
Alabama9,7870.76×
Connecticut9,5651.04×
South Carolina9,2840.67×
Utah8,8351.07×
Kentucky7,8090.68×
Oklahoma7,7870.76×
Iowa6,6610.88×
Nevada6,5050.73×
Kansas6,4450.89×
Louisiana6,2420.53×
Washington, District of Columbia6,1952.24×
Arkansas5,5710.74×
New Hampshire3,8481.06×
Nebraska3,8140.83×
Mississippi3,4080.45×
Idaho3,2740.71×
New Mexico2,7550.6×
Rhode Island2,7530.94×
Hawaii2,4820.63×
Maine2,4160.73×
West Virginia2,2790.53×
Delaware2,2450.89×
Montana1,4440.57×
Vermont1,2330.76×
South Dakota1,2080.57×
North Dakota1,1530.61×
Alaska9830.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DevOps audience
BrandAffinityCategory
GitHub20.26×Internet & Social Media
AngularJS34.57×Technology & Electronics
Amazon Web Services25.19×Technology & Electronics
Academy Award for Best Documentary Feature61.19×Movies & TV
Docker (software)40.1×Technology & Electronics
Kubernetes47.33×Technology & Electronics
Mobile operating system22.08×Technology & Electronics
Open-source software18.95×Technology & Electronics
Microsoft Azure23.68×Technology & Electronics
Twilio28.66×Technology & Electronics
Linux6.06×Technology & Electronics
Gemini5.46×Technology & Electronics
Stack Overflow16.38×Technology & Electronics
Intel Developer Forum39.63×Technology & Electronics
PHP6.14×Technology & Electronics
Cloud storage8.98×Technology & Electronics
SQL12.94×Technology & Electronics
VMware27.21×Technology & Electronics
Information technology consulting20.39×Technology & Electronics
Gartner29.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DevOps audience
TraitClusterScore
Need for SecurityCONSERVATISM10.75
Risk AppetiteTHRILL3.33
Career OrientationPOWER2.73
Early Adopter MentalityPOWER2.68
Luxury OrientationPREMIUM1.84
Urban LifestyleOPEN1.8

Worldwide distribution

Worldwide audience distribution share by country for DevOps
CountryShare
India14.2%
United States11.7%
China5.5%

See DevOps audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does DevOps have in United States?

DevOps has an estimated audience of 918,591 people in United States, concentrated in California and Texas.

What is the gender split and age of DevOps fans?

35.4% of DevOps fans are female, 64.6% are male, with an average age of 42.5 years.

Which brands do DevOps fans like most?

DevOps fans show strongest brand affinity for GitHub (20.26×), AngularJS (34.57×), and Amazon Web Services (25.19×) over the country average.

Where do DevOps fans live in United States?

DevOps fans in United States are most concentrated in California (reach 152,496), Texas (reach 107,792), and New York (reach 71,876). These three regions account for the largest share of the active audience.

What other brands do DevOps fans also like?

Beyond DevOps itself, the audience over-indexes on AngularJS (34.57×), Amazon Web Services (25.19×), Academy Award for Best Documentary Feature (61.19×), and Docker (software) (40.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DevOps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.