Rascasse Audience Intelligence

DevOps Audience in United States

A data profile of the people who buy, follow and care about DevOps in United States — modelled from more than twelve digital signal sources. DevOps has an estimated audience of 918,591 people in United States.

#8968among Topic in United States#763in Technology & Electronics

The average DevOps fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include GitHub, AngularJS, Amazon Web Services, with strongest over-indexing on GitHub (20.26× the country average).

Demographically, the DevOps audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DevOps fan in United States is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DevOps profile in United States.

Audience size
919K
in United States
Gender
35.4%♀
64.6% male
Age
42.5
average years
Country rank
#25057
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DevOps fans

35.4% are female, 64.6% are male, average age 42.5.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for DevOps audience in United States
MetricValue
Female35.4%
Male64.6%
Average age42.5
Estimated audience size918,591
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the DevOps audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4922%
50+28%
Fig. 04

Worldwide distribution

11.7%

of the worldwide DevOps audience comes from United States.

Worldwide audience distribution share by country for DevOps
CountryShare
India14.1%
United States11.7%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DevOps audience in United States is strongest.

Fig. 05

Top regions by affinity

DevOps fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~50K2.10×
02Washington, District of Columbia~6K2.00×
03Massachusetts~30K1.60×
04Maryland~30K1.59×
05Washington~30K1.56×
06California~100K1.41×
07New Jersey~30K1.34×
08New York~70K1.29×
09Illinois~40K1.29×
10Texas~100K1.27×
11Colorado~20K1.27×
12Georgia~30K1.21×
13Oregon~10K1.15×
14Minnesota~20K1.14×
15Wyoming~2K1.13×
16Utah~9K1.07×
17North Carolina~30K1.04×
18Connecticut~9K1.03×
19Missouri~20K1.02×
20New Hampshire~4K1.02×
21Arizona~20K1.01×
22Pennsylvania~30K0.99×
23Kansas~7K0.99×
24Michigan~20K0.97×
25Wisconsin~10K0.97×
26Ohio~30K0.95×
27Iowa~7K0.95×
28Nebraska~4K0.94×
29Rhode Island~3K0.94×
30Florida~60K0.93×
31Delaware~2K0.92×
32Indiana~20K0.91×
33Idaho~4K0.88×
34North Dakota~2K0.84×
35Tennessee~20K0.83×
36South Dakota~2K0.83×
37Nevada~7K0.82×
38Maine~3K0.82×
39Alaska~2K0.82×
40Alabama~10K0.81×
41Oklahoma~8K0.81×
42Arkansas~6K0.80×
43Montana~2K0.80×
44Hawaii~3K0.77×
45Kentucky~9K0.76×
46New Mexico~3K0.75×
47West Virginia~3K0.75×
48South Carolina~10K0.74×
49Louisiana~8K0.70×
50Mississippi~5K0.67×
Fig. 06

Affinity by region

Affinity by region — DevOps, United States
0.67×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DevOps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DevOps audience
#·InterestCategoryAffinity×
01KubernetesTechnology & Electronics47.33×
02Docker (software)Technology & Electronics40.10×
03Intel Developer ForumTechnology & Electronics39.63×
04AngularJSTechnology & Electronics34.57×
05GartnerBusiness & Career29.26×
06TwilioTechnology & Electronics28.66×
07VMwareTechnology & Electronics27.21×
08Amazon Web ServicesTechnology & Electronics25.19×
09Microsoft AzureTechnology & Electronics23.68×
10Mobile operating systemTechnology & Electronics22.08×
11Information technology consultingTechnology & Electronics20.39×
12GitHubInternet & Social Media20.26×
13Open-source softwareTechnology & Electronics18.95×
14Stack OverflowTechnology & Electronics16.38×
15SQLTechnology & Electronics12.94×
16Cloud storageTechnology & Electronics8.98×
17PHPTechnology & Electronics6.14×
18LinuxTechnology & Electronics6.06×
19GeminiTechnology & Electronics5.46×
20LabCorpHealth4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DevOps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DevOps audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.35×
Need for SecurityCONSERVATISM2.10×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DevOps audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
Healthy LifestyleBALANCE0.98×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DevOps have in United States?

DevOps has an estimated audience of 918,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DevOps fans?

35.4% of DevOps fans are female, 64.6% are male, with an average age of 42.5 years.

03

Which brands do DevOps fans like most?

DevOps fans show strongest brand affinity for GitHub (20.26×), AngularJS (34.57×), and Amazon Web Services (25.19×) over the country average.

04

Where do DevOps fans live in United States?

DevOps fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do DevOps fans also like?

Beyond DevOps itself, the audience over-indexes on AngularJS (34.57×), Amazon Web Services (25.19×), Docker (software) (40.1×), and Kubernetes (47.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See DevOps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DevOps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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