DevOps Audience in Germany
DevOps has an estimated audience of 340,533 people in Germany. 28.0% are female, 72.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software framework, Computer performance, GitHub, JetBrains, Software testing.
The average DevOps fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software framework, Computer performance, GitHub, with strongest over-indexing on Software framework (29.7× the country average). Demographically, the DevOps audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of DevOps fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 37.6 |
| Estimated audience size | 340,533 |
Audience persona
The typical DevOps fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Software framework.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,208 | 1.12× |
| Bayern | 76,577 | 1.4× |
| Baden-Württemberg | 68,072 | 1.47× |
| Hessen | 47,446 | 1.83× |
| Niedersachsen | 27,862 | 0.84× |
| Berlin | 21,402 | 1.41× |
| Rheinland-Pfalz | 14,242 | 0.83× |
| Sachsen | 13,058 | 0.78× |
| Schleswig-Holstein | 10,803 | 0.88× |
| Hamburg | 10,277 | 1.34× |
| Brandenburg | 5,747 | 0.54× |
| Thüringen | 4,784 | 0.55× |
| Sachsen-Anhalt | 4,188 | 0.47× |
| Bremen | 3,733 | 1.28× |
| Saarland | 3,467 | 0.83× |
| Mecklenburg-Vorpommern | 2,772 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software framework | 29.7× | Technology & Electronics |
| Computer performance | 20× | Technology & Electronics |
| GitHub | 15.04× | Internet & Social Media |
| JetBrains | 59.52× | Technology & Electronics |
| Software testing | 17.61× | Technology & Electronics |
| Gemini | 9.87× | Technology & Electronics |
| MongoDB | 46.96× | Technology & Electronics |
| Docker (software) | 36.27× | Technology & Electronics |
| Gmail | 6.45× | Internet & Social Media |
| SQL | 19.36× | Technology & Electronics |
| Software developer | 19.08× | Technology & Electronics |
| OpenAI | 9.32× | Technology & Electronics |
| Java | 24.74× | Technology & Electronics |
| Omar Sy | 20× | Movies & TV |
| Kubernetes | 38.62× | Technology & Electronics |
| Cryptography | 11.55× | Politics & Society |
| Mindfulness | 8.38× | Health |
| NoSQL | 43.61× | Technology & Electronics |
| Perplexity | 9.32× | Technology & Electronics |
| Sustainability | 5.31× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.46 |
| Career Orientation | POWER | 2.75 |
| Early Adopter Mentality | POWER | 2.1 |
| Sustainability | BALANCE | 1.66 |
| Social Media Usage | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 14.2% |
| United States | 11.7% |
| China | 5.5% |
See DevOps audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DevOps have in Germany?
DevOps has an estimated audience of 340,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DevOps fans?
28.0% of DevOps fans are female, 72.0% are male, with an average age of 37.6 years.
Which brands do DevOps fans like most?
DevOps fans show strongest brand affinity for Software framework (29.7×), Computer performance (20×), and GitHub (15.04×) over the country average.
Where do DevOps fans live in Germany?
DevOps fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,208), Bayern (reach 76,577), and Baden-Württemberg (reach 68,072). These three regions account for the largest share of the active audience.
What other brands do DevOps fans also like?
Beyond DevOps itself, the audience over-indexes on Computer performance (20×), GitHub (15.04×), JetBrains (59.52×), and Software testing (17.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DevOps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.