Computer performance Audience in Germany
Computer performance has an estimated audience of 1,690,949 people in Germany. 24.7% are female, 75.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Progressive rock, Christmas Gift, Irish Ferries, Home construction.
The average Computer performance fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Progressive rock, Christmas Gift, with strongest over-indexing on Icon (magazine) (12.76× the country average). Demographically, the Computer performance audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computer performance fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 36.8 |
| Estimated audience size | 1,690,949 |
Audience persona
The typical Computer performance fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,135 | 0.7× |
| Bayern | 184,739 | 0.68× |
| Baden-Württemberg | 170,130 | 0.74× |
| Niedersachsen | 96,700 | 0.59× |
| Hessen | 93,190 | 0.72× |
| Sachsen | 52,476 | 0.63× |
| Sachsen-Anhalt | 51,217 | 1.17× |
| Berlin | 50,836 | 0.67× |
| Rheinland-Pfalz | 49,000 | 0.58× |
| Thüringen | 48,679 | 1.13× |
| Brandenburg | 43,819 | 0.84× |
| Mecklenburg-Vorpommern | 41,581 | 1.29× |
| Saarland | 41,335 | 1.99× |
| Bremen | 40,564 | 2.81× |
| Schleswig-Holstein | 38,739 | 0.64× |
| Hamburg | 31,864 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 12.76× | Arts & Culture |
| Progressive rock | 4.52× | Music & Radio |
| Christmas Gift | 3.74× | Kids & Family |
| Irish Ferries | 20× | Cars & Mobility |
| Home construction | 1.82× | Home & Garden |
| Haberler | 2.35× | News |
| Unique Gifts | 2.44× | Shopping |
| Birthday Gifts | 2.29× | Kids & Family |
| Stradivarius | 1.58× | Shopping |
| Corona (band) | 2.4× | Music & Radio |
| Urban Outfitters | 1.53× | Shopping |
| Headhunters (film) | 4.27× | Movies & TV |
| Elīna Garanča | 6.28× | Music & Radio |
| Snow White (Fables) | 1.79× | Literature |
| Cuttack | 17.61× | Travel & Leisure |
| Kodi (software) | 1.8× | Technology & Electronics |
| Rhodiola | 5.83× | Health |
| Samanyolu Haber | 2.63× | Movies & TV |
| MK | 1.68× | Music & Radio |
| Morphine (band) | 6.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.21 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.4% |
| United States | 15.1% |
| India | 5.3% |
See Computer performance audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computer performance have in Germany?
Computer performance has an estimated audience of 1,690,949 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer performance fans?
24.7% of Computer performance fans are female, 75.3% are male, with an average age of 36.8 years.
Which brands do Computer performance fans like most?
Computer performance fans show strongest brand affinity for Icon (magazine) (12.76×), Progressive rock (4.52×), and Christmas Gift (3.74×) over the country average.
Where do Computer performance fans live in Germany?
Computer performance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,135), Bayern (reach 184,739), and Baden-Württemberg (reach 170,130). These three regions account for the largest share of the active audience.
What other brands do Computer performance fans also like?
Beyond Computer performance itself, the audience over-indexes on Progressive rock (4.52×), Christmas Gift (3.74×), Irish Ferries (20×), and Home construction (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.