Rascasse Audience Intelligence

Web application Audience in Germany

A data profile of the people who buy, follow and care about Web application in Germany — modelled from more than twelve digital signal sources. Web application has an estimated audience of 4,499,483 people in Germany.

#785among Topic in Germany#70in Technology & Electronics

The average Web application fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Financial technology, AliExpress, Web development, with strongest over-indexing on Financial technology (12.59× the country average).

Demographically, the Web application audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web application fan in Germany is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Financial technology.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web application profile in Germany.

Audience size
4.5M
in Germany
Gender
51.5%♀
48.5% male
Age
42.5
average years
Country rank
#1260
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web application fans

51.5% are female, 48.5% are male, average age 42.5.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Web application audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age42.5
Estimated audience size4,499,483
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Web application audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Web application audience comes from Germany.

Worldwide audience distribution share by country for Web application
CountryShare
United States12.0%
Brazil9.0%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web application audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web application fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.44×
02Bremen~50K1.43×
03Saarland~80K1.40×
04Niedersachsen~500K1.18×
05Rheinland-Pfalz~300K1.11×
06Hessen~300K1.00×
07Schleswig-Holstein~200K0.99×
08Brandenburg~100K0.99×
09Baden-Württemberg~600K0.90×
10Hamburg~90K0.90×
11Bayern~600K0.88×
12Mecklenburg-Vorpommern~70K0.86×
13Thüringen~90K0.76×
14Berlin~200K0.75×
15Sachsen-Anhalt~90K0.75×
16Sachsen~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Web application, Germany
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web application audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web application audience
#·InterestCategoryAffinity×
01Financial technologyBusiness & Career12.59×
02Movie ReviewMovies & TV11.41×
03Software frameworkTechnology & Electronics8.40×
04Home insuranceBusiness & Career4.54×
05OpenAITechnology & Electronics3.71×
06PerplexityTechnology & Electronics3.71×
07AliExpressShopping3.54×
08Web developmentBusiness & Career3.53×
09GeminiTechnology & Electronics3.24×
10Chat GPTTechnology & Electronics2.58×
11EconomyBusiness & Career2.08×
12GmailInternet & Social Media2.06×
13Instant messagingInternet & Social Media1.97×
14BankingBusiness & Career1.89×
15KauflandShopping1.72×
16RossmannShopping1.72×
17Netto Marken-DiscountShopping1.59×
18BauhausShopping1.55×
19Discount storesShopping1.53×
20EBayShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web application audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web application audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Convenience OrientationPREMIUM1.50×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web application audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
Healthy LifestyleBALANCE1.08×
Sports ActivityPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web application have in Germany?

Web application has an estimated audience of 4,499,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Web application fans?

51.5% of Web application fans are female, 48.5% are male, with an average age of 42.5 years.

03

Which brands do Web application fans like most?

Web application fans show strongest brand affinity for Financial technology (12.59×), AliExpress (3.54×), and Web development (3.53×) over the country average.

04

Where do Web application fans live in Germany?

Web application fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Web application fans also like?

Beyond Web application itself, the audience over-indexes on AliExpress (3.54×), Web development (3.53×), Software framework (8.4×), and Gemini (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Web application audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web application. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →