Rascasse Audience Intelligence

Web application Audience in Brazil

A data profile of the people who buy, follow and care about Web application in Brazil — modelled from more than twelve digital signal sources. Web application has an estimated audience of 7,030,108 people in Brazil.

#596among Topic in Brazil#58in Technology & Electronics

The average Web application fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web application profile in Brazil.

Audience size
7M
in Brazil
Gender
64.2%♀
35.8% male
Age
41.7
average years
Country rank
#892
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web application fans

64.2% are female, 35.8% are male, average age 41.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Web application audience in Brazil
MetricValue
Female64.2%
Male35.8%
Average age41.7
Estimated audience size7,030,108
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Web application audience in Brazil
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Web application audience comes from Brazil.

Worldwide audience distribution share by country for Web application
CountryShare
United States12.0%
Brazil9.0%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web application audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Web application fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~800K1.97×
02São Paulo~3.5M1.86×
03Minas Gerais~1M1.69×
04Rio de Janeiro~1M1.56×
05Santa Catarina~500K1.51×
06Paraná~600K1.47×
07Acre~30K1.39×
08Rio Grande do Norte~200K1.31×
09Goiás~300K1.18×
10Mato Grosso do Sul~100K1.11×
11Sergipe~80K1.06×
12Espírito Santo~200K1.03×
13Federal District~100K0.96×
14Pernambuco~300K0.91×
15Roraima~20K0.86×
16Tocantins~40K0.84×
17Bahia~400K0.81×
18Amapá~20K0.81×
19Paraíba~100K0.78×
20Rondônia~50K0.78×
21Alagoas~80K0.77×
22Ceará~200K0.75×
23Amazonas~90K0.74×
24Mato Grosso~100K0.73×
25Piauí~60K0.61×
26Maranhão~100K0.59×
27Pará~100K0.53×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Brazil

See Web application audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Web application. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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