Rascasse Audience Intelligence

Web development Audience in Germany

A data profile of the people who buy, follow and care about Web development in Germany — modelled from more than twelve digital signal sources. Web development has an estimated audience of 7,069,629 people in Germany.

#384among Topic in Germany#76in Business & Career

The average Web development fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Robert Redford, Job interview, with strongest over-indexing on GitHub (8.77× the country average).

Demographically, the Web development audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web development fan in Germany is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web development profile in Germany.

Audience size
7.1M
in Germany
Gender
47.8%♀
52.2% male
Age
39.0
average years
Country rank
#630
Topic in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web development fans

47.8% are female, 52.2% are male, average age 39.0.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Web development audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age39.0
Estimated audience size7,069,629
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Web development audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Web development audience comes from Germany.

Worldwide audience distribution share by country for Web development
CountryShare
United States13.1%
India6.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web development fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.31×
02Berlin~400K1.19×
03Schleswig-Holstein~300K1.18×
04Bayern~1.5M1.16×
05Hamburg~200K1.14×
06Nordrhein-Westfalen~1.5M1.12×
07Baden-Württemberg~1M1.12×
08Bremen~70K1.12×
09Niedersachsen~800K1.09×
10Hessen~600K1.08×
11Saarland~90K1.02×
12Sachsen~300K0.85×
13Sachsen-Anhalt~200K0.85×
14Brandenburg~200K0.84×
15Mecklenburg-Vorpommern~100K0.82×
16Rheinland-Pfalz~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Web development, Germany
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web development audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media8.77×
02Wearable technologyTechnology & Electronics7.02×
03Office 365Technology & Electronics4.35×
04Robert RedfordMovies & TV4.15×
05ActivismPolitics & Society3.81×
06Google DriveTechnology & Electronics3.76×
07Job interviewBusiness & Career3.73×
08Python (programming language)Technology & Electronics3.71×
09Computer securityBusiness & Career3.55×
10Web applicationTechnology & Electronics3.53×
11JavaScriptTechnology & Electronics3.52×
12Motorcycle helmetCars & Mobility3.38×
13Crime fictionLiterature3.08×
14PaybackShopping2.78×
15Apple WatchTechnology & Electronics2.77×
16HugendubelShopping2.55×
17RedditInternet & Social Media2.47×
18InnovationBusiness & Career2.45×
19Luxury goodsFashion & Accessoires1.85×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web development audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.04×
Career OrientationPOWER1.73×
Risk AppetiteTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web development audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
CreativityOPEN0.90×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web development have in Germany?

Web development has an estimated audience of 7,069,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Web development fans?

47.8% of Web development fans are female, 52.2% are male, with an average age of 39.0 years.

03

Which brands do Web development fans like most?

Web development fans show strongest brand affinity for GitHub (8.77×), Robert Redford (4.15×), and Job interview (3.73×) over the country average.

04

Where do Web development fans live in Germany?

Web development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Web development fans also like?

Beyond Web development itself, the audience over-indexes on Robert Redford (4.15×), Job interview (3.73×), Google Drive (3.76×), and Wearable technology (7.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Web development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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