Web development Audience in Germany
Web development has an estimated audience of 7,069,629 people in Germany. 47.8% are female, 52.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Office 365, Google Drive, GitHub, Tagesschau, Transfermarkt.
The average Web development fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Office 365, Google Drive, GitHub, with strongest over-indexing on Office 365 (8.82× the country average). Demographically, the Web development audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Web development fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 39.0 |
| Estimated audience size | 7,069,629 |
Audience persona
The typical Web development fan in Germany is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Office 365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,882,812 | 1.22× |
| Bayern | 1,487,572 | 1.31× |
| Baden-Württemberg | 1,156,678 | 1.2× |
| Niedersachsen | 830,428 | 1.21× |
| Hessen | 530,777 | 0.99× |
| Berlin | 338,427 | 1.07× |
| Schleswig-Holstein | 328,845 | 1.3× |
| Sachsen | 301,117 | 0.87× |
| Rheinland-Pfalz | 209,281 | 0.59× |
| Hamburg | 202,462 | 1.27× |
| Brandenburg | 175,607 | 0.8× |
| Sachsen-Anhalt | 136,072 | 0.74× |
| Thüringen | 131,240 | 0.73× |
| Saarland | 84,333 | 0.97× |
| Mecklenburg-Vorpommern | 80,289 | 0.59× |
| Bremen | 69,459 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 8.82× | Technology & Electronics |
| Google Drive | 7.45× | Technology & Electronics |
| GitHub | 9.74× | Internet & Social Media |
| Tagesschau | 2.77× | Movies & TV |
| Transfermarkt | 2.99× | Sports |
| Payback | 3.96× | Shopping |
| Livemusic | 2.79× | Music & Radio |
| Lieferando.de | 2.07× | Food & Beverages |
| Spiegel Online | 1.82× | News |
| 1.9× | Internet & Social Media | |
| Do it yourself (DIY) | 1.78× | Home & Garden |
| Wearable technology | 6.06× | Technology & Electronics |
| WebEx | 9.39× | Technology & Electronics |
| Google Maps | 1.82× | Internet & Social Media |
| Natural foods | 3.05× | Food & Beverages |
| Batman | 1.79× | Movies & TV |
| Apple Watch | 2.71× | Technology & Electronics |
| JavaScript | 3.38× | Technology & Electronics |
| N26 | 4.57× | Business & Career |
| Python (programming language) | 3.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Career Orientation | POWER | 1.6 |
| Sustainability | BALANCE | 1.5 |
| Quality Awareness | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
See Web development audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web development have in Germany?
Web development has an estimated audience of 7,069,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web development fans?
47.8% of Web development fans are female, 52.2% are male, with an average age of 39.0 years.
Which brands do Web development fans like most?
Web development fans show strongest brand affinity for Office 365 (8.82×), Google Drive (7.45×), and GitHub (9.74×) over the country average.
Where do Web development fans live in Germany?
Web development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,882,812), Bayern (reach 1,487,572), and Baden-Württemberg (reach 1,156,678). These three regions account for the largest share of the active audience.
What other brands do Web development fans also like?
Beyond Web development itself, the audience over-indexes on Google Drive (7.45×), GitHub (9.74×), Tagesschau (2.77×), and Transfermarkt (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.