Crime fiction Audience in Germany
Crime fiction has an estimated audience of 3,855,534 people in Germany. 68.4% are female, 31.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Non-fiction books, Detective fiction, Hugendubel, Goodreads, Stranger Things.
The average Crime fiction fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Non-fiction books, Detective fiction, Hugendubel, with strongest over-indexing on Non-fiction books (11.73× the country average). Demographically, the Crime fiction audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Crime fiction fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.4 |
| Estimated audience size | 3,855,534 |
Audience persona
The typical Crime fiction fan in Germany is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Non-fiction books.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 920,964 | 1.09× |
| Bayern | 609,627 | 0.98× |
| Baden-Württemberg | 499,683 | 0.95× |
| Niedersachsen | 422,690 | 1.13× |
| Hessen | 254,921 | 0.87× |
| Sachsen | 233,625 | 1.24× |
| Rheinland-Pfalz | 187,686 | 0.97× |
| Berlin | 172,887 | 1× |
| Schleswig-Holstein | 164,055 | 1.19× |
| Brandenburg | 116,643 | 0.98× |
| Sachsen-Anhalt | 103,136 | 1.03× |
| Thüringen | 100,305 | 1.02× |
| Hamburg | 78,834 | 0.9× |
| Mecklenburg-Vorpommern | 69,252 | 0.94× |
| Saarland | 38,835 | 0.82× |
| Bremen | 29,304 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-fiction books | 11.73× | Literature |
| Detective fiction | 12.53× | Literature |
| Hugendubel | 9.55× | Shopping |
| Goodreads | 18.24× | Literature |
| Stranger Things | 6.84× | Movies & TV |
| E-book readers | 9.71× | Technology & Electronics |
| Short story | 12.41× | Literature |
| New-adult fiction | 13.65× | Literature |
| Sexy Jeans | 31.7× | Fashion & Accessoires |
| Novel | 7.5× | Literature |
| Criminology | 22.1× | Politics & Society |
| Crime prevention | 29.53× | Politics & Society |
| Harry Potter | 3.12× | Movies & TV |
| Paranormal romance | 18.79× | Literature |
| Library | 9.74× | Literature |
| Romantic thriller | 28.13× | Literature |
| Bookselling | 6.9× | Literature |
| Tagesschau | 3.33× | Movies & TV |
| Contemporary romance | 9.4× | Literature |
| Superman | 5.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.13 |
| Urban Lifestyle | OPEN | 1.44 |
| Mindfulness | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 7.4% |
| Germany | 6.0% |
See Crime fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Crime fiction have in Germany?
Crime fiction has an estimated audience of 3,855,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crime fiction fans?
68.4% of Crime fiction fans are female, 31.6% are male, with an average age of 40.4 years.
Which brands do Crime fiction fans like most?
Crime fiction fans show strongest brand affinity for Non-fiction books (11.73×), Detective fiction (12.53×), and Hugendubel (9.55×) over the country average.
Where do Crime fiction fans live in Germany?
Crime fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 920,964), Bayern (reach 609,627), and Baden-Württemberg (reach 499,683). These three regions account for the largest share of the active audience.
What other brands do Crime fiction fans also like?
Beyond Crime fiction itself, the audience over-indexes on Detective fiction (12.53×), Hugendubel (9.55×), Goodreads (18.24×), and Stranger Things (6.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.