Rascasse Audience Intelligence

Crime fiction Audience in Germany

A data profile of the people who buy, follow and care about Crime fiction in Germany — modelled from more than twelve digital signal sources. Crime fiction has an estimated audience of 3,855,534 people in Germany.

#12among Literary genre in Germany#955among Topic in Germany#30in Literature

The average Crime fiction fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Non-fiction books, Detective fiction, with strongest over-indexing on Hugendubel (9.55× the country average).

Demographically, the Crime fiction audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crime fiction fan in Germany is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crime fiction profile in Germany.

Audience size
3.9M
in Germany
Gender
68.4%♀
31.6% male
Age
40.4
average years
Country rank
#1545
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crime fiction fans

68.4% are female, 31.6% are male, average age 40.4.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Crime fiction audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age40.4
Estimated audience size3,855,534
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Crime fiction audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Crime fiction audience comes from Germany.

Worldwide audience distribution share by country for Crime fiction
CountryShare
United States23.8%
United Kingdom7.4%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crime fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crime fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.17×
02Sachsen~200K1.15×
03Niedersachsen~400K1.10×
04Mecklenburg-Vorpommern~80K1.10×
05Sachsen-Anhalt~100K1.09×
06Nordrhein-Westfalen~900K1.07×
07Brandenburg~100K1.04×
08Thüringen~100K1.02×
09Rheinland-Pfalz~200K0.96×
10Berlin~200K0.93×
11Bremen~30K0.93×
12Saarland~40K0.92×
13Bayern~600K0.91×
14Hamburg~80K0.91×
15Baden-Württemberg~500K0.90×
16Hessen~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Crime fiction, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crime fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crime fiction audience
#·InterestCategoryAffinity×
01Sexy JeansFashion & Accessoires31.70×
02Crime preventionPolitics & Society29.53×
03Romantic thrillerLiterature28.13×
04CriminologyPolitics & Society22.10×
05Paranormal romanceLiterature18.79×
06GoodreadsLiterature18.24×
07New-adult fictionLiterature13.65×
08Detective fictionLiterature12.53×
09Short storyLiterature12.41×
10Non-fiction booksLiterature11.73×
11LibraryLiterature9.74×
12E-book readersTechnology & Electronics9.71×
13HugendubelShopping9.55×
14Contemporary romanceLiterature9.40×
15NovelLiterature7.50×
16BooksellingLiterature6.90×
17Stranger ThingsMovies & TV6.84×
18Home constructionHome & Garden4.93×
19TagesschauMovies & TV3.33×
20Harry PotterMovies & TV3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crime fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crime fiction audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.80×
MindfulnessBALANCE2.66×
PatriotismCONSERVATISM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crime fiction audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.96×
Need for SecurityCONSERVATISM0.97×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crime fiction have in Germany?

Crime fiction has an estimated audience of 3,855,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crime fiction fans?

68.4% of Crime fiction fans are female, 31.6% are male, with an average age of 40.4 years.

03

Which brands do Crime fiction fans like most?

Crime fiction fans show strongest brand affinity for Hugendubel (9.55×), Non-fiction books (11.73×), and Detective fiction (12.53×) over the country average.

04

Where do Crime fiction fans live in Germany?

Crime fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Crime fiction fans also like?

Beyond Crime fiction itself, the audience over-indexes on Non-fiction books (11.73×), Detective fiction (12.53×), Stranger Things (6.84×), and Goodreads (18.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Crime fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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