Bookselling Audience in Germany
Bookselling has an estimated audience of 5,520,795 people in Germany. 69.8% are female, 30.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Non-fiction books, Crime fiction, Contemporary romance, Hugendubel, Novel.
The average Bookselling fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Non-fiction books, Crime fiction, Contemporary romance, with strongest over-indexing on Non-fiction books (13.27× the country average). Demographically, the Bookselling audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Bookselling fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 39.0 |
| Estimated audience size | 5,520,795 |
Audience persona
The typical Bookselling fan in Germany is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Non-fiction books.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,212,928 | 1× |
| Baden-Württemberg | 1,018,562 | 1.35× |
| Bayern | 967,712 | 1.09× |
| Niedersachsen | 516,943 | 0.96× |
| Hessen | 439,310 | 1.04× |
| Berlin | 319,851 | 1.3× |
| Rheinland-Pfalz | 311,346 | 1.13× |
| Sachsen | 262,705 | 0.97× |
| Schleswig-Holstein | 216,557 | 1.09× |
| Hamburg | 166,963 | 1.34× |
| Thüringen | 139,110 | 0.99× |
| Brandenburg | 127,047 | 0.74× |
| Mecklenburg-Vorpommern | 94,539 | 0.9× |
| Sachsen-Anhalt | 93,684 | 0.65× |
| Saarland | 40,524 | 0.6× |
| Bremen | 39,768 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-fiction books | 13.27× | Literature |
| Crime fiction | 10.62× | Literature |
| Contemporary romance | 11.21× | Literature |
| Hugendubel | 7.31× | Shopping |
| Novel | 6.37× | Literature |
| Parenting styles | 8.08× | Kids & Family |
| E-book readers | 7.21× | Technology & Electronics |
| Short story | 8.8× | Literature |
| Women's fiction | 9.59× | Literature |
| Books | 3.67× | Literature |
| Young-adult fiction | 9.6× | Literature |
| Goodreads | 10.71× | Literature |
| Children's literature | 5.65× | Literature |
| Stranger Things | 3.97× | Movies & TV |
| Detective fiction | 7.06× | Literature |
| Harry Potter | 2.14× | Movies & TV |
| Library | 6.46× | Literature |
| Jane Austen | 11.28× | Literature |
| Creative writing | 5.42× | Business & Career |
| Author | 6.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.46 |
| Sustainability | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Sports Activity | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 14.2% |
| Brazil | 6.4% |
See Bookselling audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bookselling have in Germany?
Bookselling has an estimated audience of 5,520,795 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bookselling fans?
69.8% of Bookselling fans are female, 30.2% are male, with an average age of 39.0 years.
Which brands do Bookselling fans like most?
Bookselling fans show strongest brand affinity for Non-fiction books (13.27×), Crime fiction (10.62×), and Contemporary romance (11.21×) over the country average.
Where do Bookselling fans live in Germany?
Bookselling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,212,928), Baden-Württemberg (reach 1,018,562), and Bayern (reach 967,712). These three regions account for the largest share of the active audience.
What other brands do Bookselling fans also like?
Beyond Bookselling itself, the audience over-indexes on Crime fiction (10.62×), Contemporary romance (11.21×), Hugendubel (7.31×), and Novel (6.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bookselling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.