Rascasse Audience Intelligence

Bookselling Audience in Brazil

Name: Bookselling — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bookselling in Brazil — modelled from more than twelve digital signal sources. Bookselling has an estimated audience of 7,306,886 people in Brazil.

#569among Topic in Brazil #16in Literature

The average Bookselling fan in Brazil is 38.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookselling profile in Brazil.

Audience size

7.3M

in Brazil

Gender

70.9%♀

29.1% male

Age

38.2

average years

Country rank

#852

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bookselling fans

70.9% are female, 29.1% are male, average age 38.2.

Fig. 02

Gender split

70.9%

Female

29.1%

Male

Demographic split for Bookselling audience in Brazil
Metric	Value
Female	70.9%
Male	29.1%
Average age	38.2
Estimated audience size	7,306,886

Fig. 03

Age distribution

Age distribution of the Bookselling audience in Brazil
Age bracket	Share	%
16-19		19%
20-29		24%
30-39		21%
40-49		18%
50+		18%

Fig. 04

Worldwide distribution

6.4%

of the worldwide Bookselling audience comes from Brazil.

Worldwide audience distribution share by country for Bookselling
Country	Share
United States	14.9%
Japan	14.2%
Brazil	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookselling audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Bookselling fans by region: top regions in Brazil
#	Region	Reach	×
01	Rio Grande do Norte	~100K	1.10×
02	Paraíba	~200K	1.08×
03	Alagoas	~100K	1.08×
04	Mato Grosso do Sul	~100K	1.06×
05	Mato Grosso	~100K	1.04×
06	Piauí	~100K	1.04×
07	Federal District	~100K	1.03×
08	Rondônia	~60K	1.03×
09	Espírito Santo	~200K	1.02×
10	Maranhão	~200K	1.00×
11	Amazonas	~100K	1.00×
12	Sergipe	~80K	1.00×
13	Tocantins	~50K	1.00×
14	Amapá	~30K	1.00×
15	Pernambuco	~300K	0.99×
16	Ceará	~300K	0.99×
17	Pará	~200K	0.99×
18	Santa Catarina	~300K	0.97×
19	Goiás	~300K	0.97×
20	Bahia	~500K	0.96×
21	Rio Grande do Sul	~400K	0.96×
22	Paraná	~400K	0.94×
23	Minas Gerais	~700K	0.93×
24	Rio de Janeiro	~600K	0.93×
25	São Paulo	~1.5M	0.83×
26	Acre		0.00×
27	Roraima		0.00×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Brazil

Music (40,781,319)
Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Bookselling audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bookselling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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