Rascasse Audience Intelligence

Bookselling Audience in United States

A data profile of the people who buy, follow and care about Bookselling in United States — modelled from more than twelve digital signal sources. Bookselling has an estimated audience of 17,182,417 people in United States.

#1361among Topic in United States#35in Literature

The average Bookselling fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookselling profile in United States.

Audience size
17.2M
in United States
Gender
68.7%♀
31.3% male
Age
38.9
average years
Country rank
#1988
Topic in United States
Fig. 01

Search interest · 12-month trend

+1373%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bookselling fans

68.7% are female, 31.3% are male, average age 38.9.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Bookselling audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.9
Estimated audience size17,182,417
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Bookselling audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Bookselling audience comes from United States.

Worldwide audience distribution share by country for Bookselling
CountryShare
United States14.9%
Japan14.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookselling audience in United States is strongest.

Fig. 05

Top regions by affinity

Bookselling fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.16×
02Alaska~40K1.12×
03Vermont~30K1.12×
04Minnesota~300K1.11×
05Connecticut~200K1.11×
06Nebraska~90K1.09×
07Idaho~90K1.09×
08Maine~70K1.09×
09Montana~50K1.09×
10Washington~400K1.08×
11Massachusetts~400K1.08×
12Pennsylvania~600K1.07×
13New Hampshire~70K1.07×
14Rhode Island~60K1.07×
15Colorado~300K1.05×
16South Dakota~40K1.05×
17New Mexico~90K1.03×
18Michigan~500K1.02×
19Utah~200K1.02×
20New York~1M1.01×
21Arkansas~100K1.01×
22Delaware~50K1.00×
23Florida~1M0.99×
24Wisconsin~300K0.99×
25New Jersey~400K0.98×
26Virginia~400K0.98×
27Tennessee~300K0.97×
28Missouri~300K0.97×
29Oklahoma~200K0.97×
30Iowa~100K0.97×
31Kansas~100K0.97×
32Illinois~600K0.96×
33Oregon~200K0.96×
34Hawaii~70K0.96×
35Texas~1.5M0.95×
36Ohio~500K0.95×
37Kentucky~200K0.94×
38Indiana~300K0.93×
39California~1.5M0.92×
40North Carolina~500K0.92×
41Arizona~300K0.92×
42Maryland~300K0.92×
43South Carolina~200K0.92×
44Mississippi~100K0.92×
45Louisiana~200K0.91×
46Nevada~200K0.90×
47Washington, District of Columbia~50K0.90×
48Georgia~500K0.89×
49West Virginia~70K0.89×
50Alabama~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Bookselling, United States
0.83×1.00×1.16×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bookselling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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