Top 50 Literature brands in United States
This curated ranking covers the 50 largest literature brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,612 literature brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Reading, Culture and Magazines lead the list with a combined estimated audience of 379,284,394 people. Across all 50 entries the average audience size is 35,126,157, and the largest, Reading, reaches around 163,438,928 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
163,438,928 | 22.3% | Lifestyle cluster | Literature |
| 2 |  Culture |
120,090,767 | 19.6% | Lifestyle cluster | Literature |
| 3 |  Magazines |
95,754,699 | 19.9% | Literature | |
| 4 |  Humour |
92,545,358 | 22.5% | Literary genre | Literature |
| 5 |  Books |
91,725,678 | 21.2% | Literature | |
| 6 |  History |
82,153,681 | 22.4% | Literature | |
| 7 |  Heart (novel) |
55,989,421 | 25.6% | Literature | |
| 8 |  Comics |
53,495,151 | 20.1% | Literature | |
| 9 |  Fiction books |
52,674,370 | 17.7% | Literary genre | Literature |
| 10 |  Poetry |
50,235,487 | 18.9% | Field of study | Literature |
| 11 |  Joke |
46,339,224 | 22.9% | Literature | |
| 12 |  Comic book |
39,892,628 | 23.4% | Literary genre | Literature |
| 13 |  Newspapers |
35,976,734 | 18.4% | Lifestyle cluster | Literature |
| 14 |  Satire |
35,868,378 | 32.1% | Literary genre | Literature |
| 15 |  Novel |
34,980,785 | 17.6% | Literature | |
| 16 |  Manga |
33,429,509 | 15.8% | Literary genre | Literature |
| 17 |  Plays |
32,476,947 | 17.3% | Literature | |
| 18 |  E-books |
31,933,757 | 19.9% | Literature | |
| 19 |  Warriors (novel series) |
29,907,729 | 78.2% | Literature | |
| 20 |  Mystery fiction |
29,054,063 | 21.7% | Literary genre | Literature |
| 21 |  Romance novels |
28,958,904 | 17.6% | Literary genre | Literature |
| 22 |  Anime and manga fandom |
26,351,201 | 18.7% | Literary genre | Literature |
| 23 |  Anime convention |
25,505,393 | 21.4% | Literature | |
| 24 |  Author |
25,278,552 | 30.3% | Literature | |
| 25 |  Fairy tale |
24,835,715 | 20.3% | Literary genre | Literature |
| 26 |  Fandom |
24,710,864 | 23.3% | Literary genre | Literature |
| 27 |  Raven (comics) |
20,838,099 | 78.5% | Literature | |
| 28 |  Library |
20,714,247 | 17.7% | Literature | |
| 29 |  Short story |
19,758,857 | 17.4% | Literature | |
| 30 |  Otaku |
18,932,650 | 24.2% | Literature | |
| 31 |  Humorism |
18,294,303 | 24.1% | Literature | |
| 32 |  Bestseller |
18,227,758 | 18.1% | Literary genre | Literature |
| 33 |  Audiobook |
17,872,821 | 31.7% | Literature | |
| 34 |  Bookselling |
17,182,417 | 14.9% | Literature | |
| 35 |  Writing |
17,177,061 | 16.8% | Literature | |
| 36 |  Dodo (Alice's Adventures in Wonderland) |
16,918,764 | 49.4% | Literature | |
| 37 |  Non-fiction books |
16,828,680 | 16.6% | Literary genre | Literature |
| 38 |  Tabloid (newspaper format) |
15,886,145 | 22.6% | Literature | |
| 39 |  Extended essay |
15,707,738 | 38.7% | Literary genre | Literature |
| 40 |  Barnes & Noble |
15,659,912 | 93.5% | Publishing | Literature |
| 41 |  Obituary |
15,315,192 | 20.9% | Literature | |
| 42 |  Crime fiction |
15,205,480 | 23.8% | Literary genre | Literature |
| 43 |  Candace Owens |
14,778,067 | 66.0% | Author | Literature |
| 44 |  Writer |
14,430,541 | 22.4% | Literature | |
| 45 |  Narrative |
14,179,853 | 22.2% | Literature | |
| 46 |  Psychological thriller |
14,129,100 | 25.3% | Literary genre | Literature |
| 47 |  K (anime) |
13,748,275 | 25.1% | Literature | |
| 48 |  Contemporary romance |
13,740,958 | 31.5% | Literary genre | Literature |
| 49 |  Webcomic |
13,664,580 | 18.6% | Literature | |
| 50 |  American comic book |
13,512,430 | 32.1% | Literary genre | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in United States?
Reading currently leads with an estimated audience of 163,438,928 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.