Rascasse Audience Intelligence

Fairy tale Audience in United States

A data profile of the people who buy, follow and care about Fairy tale in United States — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 24,835,715 people in United States.

#9among Literary genre in United States#842among Topic in United States#24in Literature

The average Fairy tale fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Romance film, Poshmark, Payment, with strongest over-indexing on Romance film (1.69× the country average).

Demographically, the Fairy tale audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairy tale fan in United States is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Romance film.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairy tale profile in United States.

Audience size
24.8M
in United States
Gender
61.8%♀
38.2% male
Age
43.9
average years
Country rank
#1241
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fairy tale fans

61.8% are female, 38.2% are male, average age 43.9.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Fairy tale audience in United States
MetricValue
Female61.8%
Male38.2%
Average age43.9
Estimated audience size24,835,715
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Fairy tale audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Fairy tale audience comes from United States.

Worldwide audience distribution share by country for Fairy tale
CountryShare
United States20.3%
Italy6.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairy tale audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairy tale fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.29×
02Oklahoma~300K1.21×
03Georgia~900K1.18×
04Mississippi~200K1.15×
05Hawaii~100K1.14×
06Utah~300K1.13×
07Kansas~200K1.10×
08Arkansas~200K1.09×
09California~3M1.08×
10Washington~500K1.08×
11Kentucky~300K1.08×
12North Dakota~60K1.08×
13Arizona~500K1.07×
14Florida~2M1.06×
15North Carolina~800K1.05×
16Maryland~400K1.05×
17Louisiana~300K1.05×
18Missouri~400K1.04×
19Nevada~300K1.04×
20Alaska~60K1.04×
21Virginia~600K1.03×
22Indiana~500K1.02×
23South Carolina~400K1.02×
24Idaho~100K1.02×
25Nebraska~100K1.02×
26New York~1.5M1.01×
27Connecticut~300K1.01×
28West Virginia~100K1.01×
29Illinois~800K0.99×
30Alabama~300K0.99×
31Iowa~200K0.99×
32New Mexico~100K0.99×
33Minnesota~300K0.98×
34Michigan~600K0.97×
35Tennessee~500K0.97×
36South Dakota~60K0.96×
37Pennsylvania~800K0.95×
38Oregon~300K0.95×
39Rhode Island~80K0.95×
40Ohio~700K0.93×
41New Jersey~600K0.92×
42Delaware~60K0.92×
43Massachusetts~400K0.91×
44Colorado~400K0.91×
45Wisconsin~300K0.90×
46New Hampshire~80K0.87×
47Montana~60K0.87×
48Maine~80K0.85×
49Vermont~40K0.85×
50Washington, District of Columbia~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Fairy tale, United States
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairy tale audience
#·InterestCategoryAffinity×
01Digital walletInternet & Social Media1.88×
02Diary of a Wimpy Kid (film series)Movies & TV1.88×
03AliExpressShopping1.87×
04Mobile paymentBusiness & Career1.80×
05Picture bookLiterature1.76×
06GuerreroTravel & Leisure1.74×
07musica rancheraMusic & Radio1.70×
08Romance filmMovies & TV1.69×
09Eyes Wide ShutMovies & TV1.67×
10Payment systemShopping1.65×
11SinaloaTravel & Leisure1.60×
12PaymentBusiness & Career1.59×
13PueblaTravel & Leisure1.59×
14MichoacánTravel & Leisure1.59×
15El SalvadorTravel & Leisure1.58×
16HondurasTravel & Leisure1.56×
17Telecommunications equipmentTechnology & Electronics1.55×
18PoshmarkShopping1.53×
19PalletHome & Garden1.53×
20Cruz AzulSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairy tale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairy tale audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.12×
Price SensitivityPREMIUM1.12×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairy tale audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Luxury OrientationPREMIUM0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fairy tale have in United States?

Fairy tale has an estimated audience of 24,835,715 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fairy tale fans?

61.8% of Fairy tale fans are female, 38.2% are male, with an average age of 43.9 years.

03

Which brands do Fairy tale fans like most?

Fairy tale fans show strongest brand affinity for Romance film (1.69×), Poshmark (1.53×), and Payment (1.59×) over the country average.

04

Where do Fairy tale fans live in United States?

Fairy tale fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Fairy tale fans also like?

Beyond Fairy tale itself, the audience over-indexes on Poshmark (1.53×), Payment (1.59×), AliExpress (1.87×), and Mobile payment (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Fairy tale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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