Fairy tale Audience in United States

Fairy tale logo

Fairy tale has an estimated audience of 24,835,715 people in United States. 61.8% are female, 38.2% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Romance film, Poshmark, Payment, AliExpress, Mobile payment.

The average Fairy tale fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Romance film, Poshmark, Payment, with strongest over-indexing on Romance film (1.69× the country average). Demographically, the Fairy tale audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Fairy tale fans

Demographic split for Fairy tale audience in United States
MetricValue
Female61.8%
Male38.2%
Average age43.9
Estimated audience size24,835,715

Audience persona

The typical Fairy tale fan in United States is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Romance film.

Top regions in United States

Top regions ranked by reach for Fairy tale in United States
RegionReachAffinity
California3,019,1841.11×
Texas2,667,1831.25×
Florida1,744,3041.04×
New York1,529,4501.1×
Illinois883,4701.07×
Georgia870,2501.14×
Pennsylvania815,1840.97×
North Carolina792,0651.06×
Ohio691,7610.9×
Virginia669,3751.11×
Michigan634,2760.98×
New Jersey631,4581×
Washington562,7581.13×
Massachusetts507,4221.04×
Tennessee487,6990.98×
Arizona468,6990.92×
Indiana467,8481.03×
Maryland445,8431.04×
Missouri403,5971.01×
Colorado369,2970.94×
South Carolina355,0860.95×
Alabama340,9280.98×
Kentucky337,1561.08×
Wisconsin335,8780.9×
Minnesota333,3780.94×
Louisiana325,0101.01×
Oklahoma301,1611.09×
Connecticut276,5331.11×
Oregon276,4320.97×
Utah266,7081.2×
Nevada247,9491.03×
Kansas217,1561.11×
Mississippi214,3411.05×
Iowa203,6691×
Arkansas201,4830.98×
Idaho130,6571.05×
Hawaii123,8741.16×
Nebraska123,5990.99×
West Virginia123,0481.06×
New Mexico112,7080.9×
New Hampshire88,5310.9×
Maine79,2320.89×
Rhode Island69,9700.89×
North Dakota61,3681.2×
Montana59,5370.86×
Washington, District of Columbia57,4650.77×
Delaware54,3220.79×
South Dakota49,0220.85×
Alaska45,2950.85×
Vermont38,2950.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairy tale audience
BrandAffinityCategory
Romance film1.69×Movies & TV
Poshmark1.53×Shopping
Payment1.59×Business & Career
AliExpress1.87×Shopping
Mobile payment1.8×Business & Career
Payment system1.65×Shopping
Digital wallet1.88×Internet & Social Media
El Salvador1.58×Travel & Leisure
Honduras1.56×Travel & Leisure
Telecommunications equipment1.55×Technology & Electronics
musica ranchera1.7×Music & Radio
Sinaloa1.6×Travel & Leisure
Cruz Azul1.5×Sports
Puebla1.59×Travel & Leisure
Benny Blanco1.5×Music & Radio
Pallet1.53×Home & Garden
Michoacán1.59×Travel & Leisure
Guerrero1.74×Travel & Leisure
Picture book1.76×Literature
Diary of a Wimpy Kid (film series)1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairy tale audience
TraitClusterScore
ExtroversionTHRILL1.26
TravellingTHRILL1.17
CreativityOPEN1.16
Price SensitivityPREMIUM1.16
Social Media UsageJOY1.14
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Fairy tale
CountryShare
United States20.3%
Italy6.0%
Germany5.9%

See Fairy tale audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Fairy tale have in United States?

Fairy tale has an estimated audience of 24,835,715 people in United States, concentrated in California and Texas.

What is the gender split and age of Fairy tale fans?

61.8% of Fairy tale fans are female, 38.2% are male, with an average age of 43.9 years.

Which brands do Fairy tale fans like most?

Fairy tale fans show strongest brand affinity for Romance film (1.69×), Poshmark (1.53×), and Payment (1.59×) over the country average.

Where do Fairy tale fans live in United States?

Fairy tale fans in United States are most concentrated in California (reach 3,019,184), Texas (reach 2,667,183), and Florida (reach 1,744,304). These three regions account for the largest share of the active audience.

What other brands do Fairy tale fans also like?

Beyond Fairy tale itself, the audience over-indexes on Poshmark (1.53×), Payment (1.59×), AliExpress (1.87×), and Mobile payment (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.