A data profile of the people who buy, follow and care about Fairy tale in United Kingdom — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 5,864,524 people in United Kingdom.
The average Fairy tale fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the Fairy tale profile in United Kingdom.
63.8% are female, 36.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 46.5 |
| Estimated audience size | 5,864,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Fairy tale audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
Where the Fairy tale audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.39× | |
| 02 | Yorkshire and the Humber | ~600K | 1.28× | |
| 03 | England | ~4.5M | 1.26× | |
| 04 | South East | ~1M | 1.21× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Wales | ~300K | 0.99× | |
| 07 | Scotland | ~500K | 0.91× | |
| 08 | South West | ~400K | 0.91× | |
| 09 | Northern Ireland | ~200K | 0.89× | |
| 10 | East of England | ~500K | 0.86× | |
| 11 | East Midlands | ~300K | 0.85× | |
| 12 | North West | ~400K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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