A data profile of the people who buy, follow and care about Fairy tale in India — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 3,490,946 people in India.
The average Fairy tale fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Zindagi Na Milegi Dobara, Leisure, Payment system, with strongest over-indexing on Zindagi Na Milegi Dobara (10.62× the country average).
Demographically, the Fairy tale audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fairy tale fan in India is more male, around 31.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Zindagi Na Milegi Dobara.
The key figures that characterise the Fairy tale profile in India.
33.2% are female, 66.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 31.2 |
| Estimated audience size | 3,490,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Fairy tale audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
Where the Fairy tale audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~3K | 1.41× | |
| 02 | West Bengal | ~100K | 1.34× | |
| 03 | Tripura | ~6K | 1.30× | |
| 04 | Mizoram | ~3K | 1.25× | |
| 05 | Arunachal Pradesh | ~2K | 1.16× | |
| 06 | Odisha | ~40K | 1.13× | |
| 07 | Assam | ~40K | 1.13× | |
| 08 | Gujarat | ~100K | 1.10× | |
| 09 | Goa | ~4K | 1.10× | |
| 10 | Uttarakhand | ~20K | 1.06× | |
| 11 | Manipur | ~5K | 1.06× | |
| 12 | Chhattisgarh | ~20K | 1.04× | |
| 13 | Jharkhand | ~30K | 1.03× | |
| 14 | Meghalaya | ~4K | 1.03× | |
| 15 | Maharashtra | ~200K | 0.98× | |
| 16 | Sikkim | ~1K | 0.95× | |
| 17 | Madhya Pradesh | ~60K | 0.91× | |
| 18 | Kerala | ~50K | 0.91× | |
| 19 | Himachal Pradesh | ~10K | 0.91× | |
| 20 | Punjab (region) | ~40K | 0.86× | |
| 21 | Rajasthan | ~60K | 0.81× | |
| 22 | Karnataka | ~70K | 0.78× | |
| 23 | Tamil Nadu | ~60K | 0.77× | |
| 24 | Haryana | ~30K | 0.77× | |
| 25 | Bihar | ~50K | 0.75× | |
| 26 | Uttar Pradesh | ~100K | 0.72× | |
| 27 | Andhra Pradesh | ~30K | 0.71× | |
| 28 | Telangana | ~30K | 0.69× | |
| 29 | Jammu and Kashmir | ~10K | 0.64× |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zindagi Na Milegi Dobara | Movies & TV | 10.62× | ||
| 02 | Silent film | Movies & TV | 5.19× | ||
| 03 | Brave (2012 film) | Movies & TV | 4.12× | ||
| 04 | Payment system | Shopping | 3.52× | ||
| 05 | Digital wallet | Internet & Social Media | 2.88× | ||
| 06 | Payment | Business & Career | 2.34× | ||
| 07 | Play (activity) | Travel & Leisure | 2.22× | ||
| 08 | Privately held company | Business & Career | 2.22× | ||
| 09 | Telecommunication | Technology & Electronics | 2.10× | ||
| 10 | Leisure | Travel & Leisure | 2.05× | ||
| 11 | Credit cards | Business & Career | 1.94× | ||
| 12 | Technology & Electronics | 1.88× | |||
| 13 | World Wide Web | Internet & Social Media | 1.82× | ||
| 14 | Machine | Business & Career | 1.79× | ||
| 15 | Database | Technology & Electronics | 1.70× | ||
| 16 | Social network | Internet & Social Media | 1.65× | ||
| 17 | Footwear | Fashion & Accessoires | 1.62× | ||
| 18 | Instant messaging | Internet & Social Media | 1.61× | ||
| 19 | South Asia | Travel & Leisure | 1.53× | ||
| 20 | Indian subcontinent | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Extroversion | THRILL | 1.21× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Urban Lifestyle | OPEN | 0.83× |
Fairy tale has an estimated audience of 3,490,946 people in India, concentrated in Maharashtra and West Bengal.
33.2% of Fairy tale fans are female, 66.8% are male, with an average age of 31.2 years.
Fairy tale fans show strongest brand affinity for Zindagi Na Milegi Dobara (10.62×), Leisure (2.05×), and Payment system (3.52×) over the country average.
Fairy tale fans in India are most concentrated in Maharashtra (reach ~200K), West Bengal (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fairy tale itself, the audience over-indexes on Leisure (2.05×), Payment system (3.52×), Social network (1.65×), and Play (activity) (2.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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