A data profile of the people who buy, follow and care about Play (activity) in India — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 14,471,428 people in India.
Play (activity) has an estimated audience of 14,471,428 people in India. Top brand affinities: Instant messaging, Toys, Email, Doraemon, Wikipedia.
Top brand affinities include Instant messaging, Toys, Email, with strongest over-indexing on Instant messaging (1.73× the country average).
The typical Play (activity) fan in India shows strong Indulgence tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Play (activity) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 14,471,428 |
of the worldwide Play (activity) audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 7.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby toys | Kids & Family | 3.97× | ||
| 02 | Doraemon | Literature | 3.60× | ||
| 03 | Candy Crush Saga | Games | 3.45× | ||
| 04 | Teddy bear | Kids & Family | 3.43× | ||
| 05 | Fairy tale | Literature | 2.22× | ||
| 06 | Monarchy | Politics & Society | 2.03× | ||
| 07 | Crossword | Games | 2.01× | ||
| 08 | Toys | Games | 1.97× | ||
| 09 | Macau | Travel & Leisure | 1.93× | ||
| 10 | Genetics | Kids & Family | 1.91× | ||
| 11 | Cabinetry | Home & Garden | 1.82× | ||
| 12 | Pizza | Food & Beverages | 1.80× | ||
| 13 | Leather | Fashion & Accessoires | 1.78× | ||
| 14 | Kindergarten | Kids & Family | 1.76× | ||
| 15 | Instant messaging | Internet & Social Media | 1.73× | ||
| 16 | Wikipedia | Internet & Social Media | 1.64× | ||
| 17 | Poker | Games | 1.60× | ||
| 18 | Anthropology | Business & Career | 1.60× | ||
| 19 | Simulation games | Games | 1.59× | ||
| 20 | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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