Play (activity) Audience in Germany

Play (activity) has an estimated audience of 2,768,661 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Baby food, Transfermarkt, Ornamental plant, Satire.

Play (activity) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Tagesschau. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Baby food, Transfermarkt, with strongest over-indexing on Tagesschau (2.57× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Play (activity) fans

Demographic split for Play (activity) audience in Germany
MetricValue
Estimated audience size2,768,661

Audience persona

The typical Play (activity) fan in Germany shows strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Play (activity) in Germany
RegionReachAffinity
Nordrhein-Westfalen668,7131.1×
Bayern390,6770.88×
Baden-Württemberg338,8830.9×
Hessen301,0851.43×
Niedersachsen270,1731×
Berlin148,7561.2×
Sachsen137,0921.01×
Rheinland-Pfalz130,9150.94×
Brandenburg95,0631.11×
Schleswig-Holstein88,0210.89×
Sachsen-Anhalt66,1140.92×
Thüringen64,6080.92×
Hamburg59,6530.95×
Mecklenburg-Vorpommern44,8380.85×
Saarland32,3310.95×
Bremen22,6000.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play (activity) audience
BrandAffinityCategory
Tagesschau2.57×Movies & TV
Baby food3.48×Kids & Family
Transfermarkt2.7×Sports
Ornamental plant3.5×Home & Garden
Satire4.15×Literature
Pets1.63×Pets & Animals
Family1.74×Kids & Family
Westdeutscher Rundfunk3.02×Movies & TV
Real (hypermarket)5.04×Shopping
Maine Coon3.44×Pets & Animals
Flowering plant3.42×Home & Garden
Automobiles1.54×Cars & Mobility
Quilting5.5×Home & Garden
Toys2.04×Games
Felix Baumgartner3.16×Sports
German language1.95×Politics & Society
Flower bouquet2.61×Home & Garden
German television comedy3.76×Movies & TV
Vacations1.86×Travel & Leisure
Parental leave3.28×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play (activity) audience
TraitClusterScore
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.16
Pet OwnershipJOY1.13
DIY MentalityTHRILL1.12
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%

See Play (activity) audiences in other countries

More Travel & Leisure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.