Play (activity) Audience in Germany

Play (activity) logo

Play (activity) has an estimated audience of 2,768,661 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Golem, Keeper (password manager), Low-carbon emission, Esra Erol.

Play (activity) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Stradivarius. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Golem, Keeper (password manager), with strongest over-indexing on Stradivarius (1.95× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Play (activity) fans

Demographic split for Play (activity) audience in Germany
MetricValue
Estimated audience size2,768,661

Audience persona

The typical Play (activity) fan in Germany shows strong Indulgence tendencies and a notable affinity for Stradivarius.

Top regions in Germany

Top regions ranked by reach for Play (activity) in Germany
RegionReachAffinity
Nordrhein-Westfalen668,7131.1×
Bayern390,6770.88×
Baden-Württemberg338,8830.9×
Hessen301,0851.43×
Niedersachsen270,1731×
Berlin148,7561.2×
Sachsen137,0921.01×
Rheinland-Pfalz130,9150.94×
Brandenburg95,0631.11×
Schleswig-Holstein88,0210.89×
Sachsen-Anhalt66,1140.92×
Thüringen64,6080.92×
Hamburg59,6530.95×
Mecklenburg-Vorpommern44,8380.85×
Saarland32,3310.95×
Bremen22,6000.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play (activity) audience
BrandAffinityCategory
Stradivarius1.95×Shopping
Golem2.18×Technology & Electronics
Keeper (password manager)2.18×Technology & Electronics
Low-carbon emission2.94×Politics & Society
Esra Erol2.48×Movies & TV
Hightail4.88×Technology & Electronics
Prozis1.92×Shopping
Huck (magazine)4.1×Internet & Social Media
The Equalizer1.9×Movies & TV
Homesteading2.36×Home & Garden
Viator2.26×Travel & Leisure
Richie Kotzen5.68×Music & Radio
Theocracy3.53×Music & Radio
Salzkammergut2.6×Travel & Leisure
ESFP2.68×Politics & Society
Gender-neutral language1.88×Politics & Society
Emil Nolde1.78×Arts & Culture
Hakone, Kanagawa2.13×Travel & Leisure
Vocal harmony2.46×Music & Radio
Celtic mythology1.71×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play (activity) audience
TraitClusterScore
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.16
Pet OwnershipJOY1.13
DIY MentalityTHRILL1.12
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%

See Play (activity) audiences in other countries

More Travel & Leisure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.