Play (activity) Audience in United States

Play (activity) logo

Play (activity) has an estimated audience of 39,737,142 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Planet Fitness, Hobby Lobby, MSN, Universal Studios.

Play (activity) fans in United States are concentrated in California, with strong brand affinity for Diaper bag. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Planet Fitness, Hobby Lobby, with strongest over-indexing on Diaper bag (5.02× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Play (activity) fans

Demographic split for Play (activity) audience in United States
MetricValue
Estimated audience size39,737,142

Audience persona

The typical Play (activity) fan in United States shows strong Extroversion tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Play (activity) in United States
RegionReachAffinity
California4,372,4891×
Texas3,610,3611.06×
Florida3,158,2371.17×
New York2,228,4731×
Georgia1,443,5111.18×
North Carolina1,433,7371.2×
Illinois1,363,0381.03×
Pennsylvania1,351,8741.01×
Ohio1,305,1031.07×
Michigan1,138,5181.1×
Virginia1,064,9281.1×
Tennessee1,046,6351.31×
New Jersey906,7730.9×
Indiana849,9641.17×
Alabama785,0591.41×
Arizona782,3360.96×
Missouri754,7391.18×
Maryland748,5381.1×
Washington736,3170.92×
South Carolina727,4011.22×
Massachusetts687,5320.88×
Kentucky675,4101.36×
Louisiana670,3761.31×
Oklahoma526,9261.19×
Wisconsin525,4070.88×
Minnesota522,7150.92×
Colorado512,2290.82×
Mississippi479,8091.47×
Oregon458,1961.01×
Nevada443,1911.15×
Arkansas422,9341.29×
Connecticut352,2130.88×
Iowa331,7081.01×
Kansas315,9281.01×
Utah301,1030.85×
West Virginia196,3201.06×
Nebraska190,6490.96×
New Mexico190,2850.95×
Idaho157,0590.79×
Hawaii128,4770.75×
Washington, District of Columbia113,9520.95×
New Hampshire109,8490.7×
Maine104,1900.73×
Rhode Island99,1700.78×
Delaware90,1110.82×
Montana83,9360.76×
South Dakota69,9240.76×
North Dakota64,0170.78×
Alaska62,7670.74×
Vermont46,9520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play (activity) audience
BrandAffinityCategory
Diaper bag5.02×Kids & Family
Planet Fitness2.78×Sports
Hobby Lobby2.36×Home & Garden
MSN2.1×News
Universal Studios5.04×Movies & TV
Aldi1.73×Shopping
Best Buy1.68×Shopping
Aubrey Plaza5.09×Movies & TV
Taco Bell1.65×Food & Beverages
Tabletop game2.81×Games
Toys1.5×Games
Metaphysics2.25×Business & Career
Ponytail4.34×Fashion & Accessoires
Marshalls1.7×Fashion & Accessoires
Funko4.19×Kids & Family
Dentistry2.1×Business & Career
Email1.5×Technology & Electronics
Catherine O'Hara2.54×Movies & TV
Bath and Bodyworks2.51×Shopping
Jack Black4.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play (activity) audience
TraitClusterScore
ExtroversionTHRILL1.32
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.07
Price SensitivityPREMIUM1.05
IndividualismJOY1.03
Urban LifestyleOPEN0.95

Worldwide distribution

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%

See Play (activity) audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.