Rascasse Audience Intelligence

Play (activity) Audience in United States

A data profile of the people who buy, follow and care about Play (activity) in United States — modelled from more than twelve digital signal sources. Play (activity) has an estimated audience of 39,737,142 people in United States.

#415among Topic in United States#44in Travel & Leisure

Play (activity) fans in United States are concentrated in California, with strong brand affinity for Planet Fitness.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Genetics, with strongest over-indexing on Planet Fitness (1.8× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Play (activity) fan in United States shows strong Extroversion tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Play (activity) profile in United States.

Audience size
39.7M
in United States
Country rank
#578
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Play (activity) fans

Fig. 02

Gender split

Demographic split for Play (activity) audience in United States
MetricValue
Estimated audience size39,737,142
Fig. 04

Worldwide distribution

21.6%

of the worldwide Play (activity) audience comes from United States.

Worldwide audience distribution share by country for Play (activity)
CountryShare
United States21.6%
India7.9%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Play (activity) audience in United States is strongest.

Fig. 05

Top regions by affinity

Play (activity) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.55×
02Alabama~800K1.44×
03Louisiana~700K1.38×
04Kentucky~700K1.36×
05Arkansas~400K1.34×
06Tennessee~1M1.29×
07Oklahoma~600K1.25×
08South Carolina~700K1.21×
09North Carolina~1.5M1.20×
10Indiana~800K1.16×
11Missouri~700K1.16×
12Georgia~1.5M1.15×
13West Virginia~200K1.15×
14Florida~3M1.10×
15Ohio~1.5M1.08×
16Nevada~400K1.07×
17Michigan~1M1.06×
18Texas~3.5M1.04×
19Virginia~1M1.03×
20New Mexico~200K1.03×
21Maryland~700K1.02×
22Illinois~1.5M1.01×
23Kansas~300K1.01×
24Iowa~300K0.99×
25Arizona~800K0.98×
26Pennsylvania~1.5M0.97×
27Oregon~400K0.97×
28California~4M0.95×
29New York~2M0.95×
30Nebraska~200K0.95×
31South Dakota~80K0.92×
32Wisconsin~500K0.90×
33Delaware~100K0.89×
34Minnesota~500K0.88×
35Washington, District of Columbia~100K0.88×
36Washington~700K0.87×
37North Dakota~70K0.87×
38New Jersey~900K0.86×
39Connecticut~300K0.86×
40Alaska~70K0.86×
41Idaho~200K0.82×
42Rhode Island~100K0.81×
43Massachusetts~600K0.80×
44Colorado~500K0.80×
45Hawaii~100K0.80×
46Montana~90K0.79×
47Maine~100K0.77×
48Utah~300K0.75×
49Vermont~50K0.73×
50New Hampshire~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Play (activity), United States
0.72×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play (activity) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play (activity) audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV3.10×
02Cloth diaperKids & Family2.90×
03Diaper bagKids & Family2.81×
04PlaygroundKids & Family2.23×
05Bath and BodyworksShopping1.98×
06Tabletop gameGames1.93×
07Planet FitnessSports1.80×
08Catherine O'HaraMovies & TV1.79×
09Board gamesGames1.78×
10AdoptionKids & Family1.75×
11Made in USABusiness & Career1.73×
12FarmhouseTravel & Leisure1.70×
13MetaphysicsBusiness & Career1.68×
14DoughFood & Beverages1.61×
15GeneticsKids & Family1.58×
16Talk radioMusic & Radio1.55×
17Movie theaterMovies & TV1.54×
18NASDAQBusiness & Career1.53×
19Real propertyHome & Garden1.52×
20DentistryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play (activity) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play (activity) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.19×
Community OrientationOPEN1.18×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play (activity) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Play (activity). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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