Playground Audience in United States

Playground logo

Playground has an estimated audience of 14,091,252 people in United States. 62.5% are female, 37.5% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Five Below, Sky Zone, Child, Bath and Bodyworks, Infant.

The average Playground fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Five Below, Sky Zone, Child, with strongest over-indexing on Five Below (3.39× the country average). Demographically, the Playground audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Playground fans

Demographic split for Playground audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.1
Estimated audience size14,091,252

Audience persona

The typical Playground fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Five Below.

Top regions in United States

Top regions ranked by reach for Playground in United States
RegionReachAffinity
California2,390,2861.54×
Texas1,490,6101.23×
Florida1,410,2071.48×
Iowa1,276,61311×
New York1,090,2431.38×
Pennsylvania537,3611.13×
New Jersey536,1551.5×
Washington525,7641.86×
Virginia517,5921.51×
North Carolina502,5271.19×
Illinois495,2761.06×
Georgia457,2311.05×
Massachusetts399,7161.44×
Ohio342,1850.79×
Maryland336,4181.39×
Colorado306,2371.38×
Tennessee260,7570.92×
Michigan257,5440.7×
South Carolina236,2371.11×
Indiana217,5380.85×
Oregon209,4551.3×
Minnesota208,1121.03×
Arizona203,4240.71×
Missouri196,6620.87×
Wisconsin161,4820.76×
Connecticut148,3511.05×
Utah124,2180.98×
Hawaii121,0952×
Alabama121,0870.62×
Nevada116,0910.85×
Kentucky115,5240.65×
Louisiana112,0850.62×
Oklahoma100,3410.64×
Kansas86,3600.78×
Arkansas78,0360.67×
Washington, District of Columbia74,9941.77×
Mississippi60,1810.52×
New Hampshire56,7411.02×
Maine51,5161.02×
Rhode Island47,6881.06×
New Mexico47,1310.67×
Idaho45,6020.65×
Nebraska43,7610.62×
West Virginia41,9560.64×
Delaware34,5880.89×
Vermont29,9771.21×
Montana26,3390.67×
Alaska21,2440.7×
South Dakota16,6620.51×
Wyoming14,5110.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playground audience
BrandAffinityCategory
Five Below3.39×Shopping
Sky Zone7.42×Kids & Family
Child1.51×Kids & Family
Bath and Bodyworks3.09×Shopping
Infant1.62×Kids & Family
Play (activity)2.23×Travel & Leisure
Kohl's1.66×Shopping
Old Navy1.71×Fashion & Accessoires
Costco1.56×Shopping
Macy's1.54×Shopping
Park2.45×Travel & Leisure
Dollar Tree1.56×Shopping
Pregnancy1.88×Kids & Family
Resort1.52×Travel & Leisure
Theme parks1.61×Travel & Leisure
Daiso6.74×Fashion & Accessoires
Marshalls1.56×Fashion & Accessoires
Offspring1.87×Home & Garden
Week1.65×Business & Career
Childbirth1.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playground audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.25
Urban LifestyleOPEN1.18
IndividualismJOY1.18
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Playground
CountryShare
United States16.2%
Japan15.8%
Italy4.8%

See Playground audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Playground have in United States?

Playground has an estimated audience of 14,091,252 people in United States, concentrated in California and Texas.

What is the gender split and age of Playground fans?

62.5% of Playground fans are female, 37.5% are male, with an average age of 40.1 years.

Which brands do Playground fans like most?

Playground fans show strongest brand affinity for Five Below (3.39×), Sky Zone (7.42×), and Child (1.51×) over the country average.

Where do Playground fans live in United States?

Playground fans in United States are most concentrated in California (reach 2,390,286), Texas (reach 1,490,610), and Florida (reach 1,410,207). These three regions account for the largest share of the active audience.

What other brands do Playground fans also like?

Beyond Playground itself, the audience over-indexes on Sky Zone (7.42×), Child (1.51×), Bath and Bodyworks (3.09×), and Infant (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.