Rascasse Audience Intelligence

Playground Audience in United States

A data profile of the people who buy, follow and care about Playground in United States — modelled from more than twelve digital signal sources. Playground has an estimated audience of 14,091,252 people in United States.

#68among Touchpoint in United States#79in Kids & Family

The average Playground fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Five Below, Sky Zone, Chuck E. Cheese's, with strongest over-indexing on Five Below (3.39× the country average).

Demographically, the Playground audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playground fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Five Below.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playground profile in United States.

Audience size
14.1M
in United States
Gender
62.5%♀
37.5% male
Age
40.1
average years
Country rank
#2500
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playground fans

62.5% are female, 37.5% are male, average age 40.1.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Playground audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.1
Estimated audience size14,091,252
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Playground audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Playground audience comes from United States.

Worldwide audience distribution share by country for Playground
CountryShare
United States16.2%
Japan15.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playground audience in United States is strongest.

Fig. 05

Top regions by affinity

Playground fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K5.15×
02Washington~600K2.04×
03New Jersey~700K2.02×
04Hawaii~100K1.64×
05Washington, District of Columbia~70K1.59×
06Virginia~500K1.45×
07California~2M1.42×
08Maryland~300K1.39×
09New York~1M1.37×
10Illinois~600K1.33×
11Colorado~300K1.32×
12Massachusetts~400K1.31×
13Florida~1M1.27×
14Connecticut~200K1.24×
15Pennsylvania~600K1.22×
16Oregon~200K1.22×
17Vermont~30K1.17×
18Maine~50K1.08×
19Rhode Island~50K1.08×
20Wyoming~20K1.07×
21Texas~1.5M1.06×
22North Carolina~400K1.04×
23Georgia~400K1.00×
24South Carolina~200K1.00×
25Utah~100K0.98×
26Minnesota~200K0.96×
27New Hampshire~50K0.96×
28Delaware~40K0.92×
29Tennessee~300K0.91×
30Indiana~200K0.89×
31Michigan~300K0.85×
32Kansas~90K0.82×
33Arizona~200K0.80×
34Wisconsin~200K0.80×
35Ohio~300K0.79×
36Missouri~200K0.79×
37Nevada~100K0.79×
38Alaska~20K0.78×
39South Dakota~20K0.72×
40Montana~30K0.70×
41Kentucky~100K0.68×
42Idaho~50K0.67×
43West Virginia~40K0.67×
44Alabama~100K0.65×
45Arkansas~80K0.65×
46Nebraska~40K0.63×
47New Mexico~40K0.62×
48Oklahoma~90K0.60×
49Louisiana~100K0.54×
50Mississippi~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Playground, United States
0.53×1.00×5.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playground audience
#·InterestCategoryAffinity×
01Sky ZoneKids & Family7.42×
02Chuck E. Cheese'sFood & Beverages4.93×
03Five BelowShopping3.39×
04Bath and BodyworksShopping3.09×
05ParkTravel & Leisure2.45×
06Play (activity)Travel & Leisure2.23×
07PregnancyKids & Family1.88×
08OffspringHome & Garden1.87×
09Old NavyFashion & Accessoires1.71×
10Kohl'sShopping1.66×
11WeekBusiness & Career1.65×
12InfantKids & Family1.62×
13Theme parksTravel & Leisure1.61×
14CostcoShopping1.56×
15Dollar TreeShopping1.56×
16MarshallsFashion & Accessoires1.56×
17Macy'sShopping1.54×
18Wendy'sFood & Beverages1.52×
19ResortTravel & Leisure1.52×
20ChildKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playground audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.76×
Community OrientationOPEN1.41×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playground audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
Healthy LifestyleBALANCE1.06×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playground have in United States?

Playground has an estimated audience of 14,091,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Playground fans?

62.5% of Playground fans are female, 37.5% are male, with an average age of 40.1 years.

03

Which brands do Playground fans like most?

Playground fans show strongest brand affinity for Five Below (3.39×), Sky Zone (7.42×), and Chuck E. Cheese's (4.93×) over the country average.

04

Where do Playground fans live in United States?

Playground fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Playground fans also like?

Beyond Playground itself, the audience over-indexes on Sky Zone (7.42×), Chuck E. Cheese's (4.93×), Child (1.51×), and Bath and Bodyworks (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Playground audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →