Pregnancy Audience in United States
Pregnancy has an estimated audience of 39,158,076 people in United States. 80.1% are female, 19.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Scooby-Doo.
The average Pregnancy fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.71× the country average). Demographically, the Pregnancy audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Pregnancy fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 37.6 |
| Estimated audience size | 39,158,076 |
Audience persona
The typical Pregnancy fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,591,702 | 1.07× |
| Texas | 3,793,711 | 1.13× |
| Florida | 2,589,500 | 0.98× |
| New York | 2,155,370 | 0.99× |
| Georgia | 1,449,299 | 1.2× |
| North Carolina | 1,346,638 | 1.14× |
| Illinois | 1,320,211 | 1.01× |
| Pennsylvania | 1,273,306 | 0.97× |
| Ohio | 1,227,128 | 1.02× |
| Michigan | 1,108,063 | 1.08× |
| Virginia | 1,014,752 | 1.06× |
| New Jersey | 941,168 | 0.95× |
| Tennessee | 896,227 | 1.14× |
| South Carolina | 866,219 | 1.47× |
| Arizona | 809,111 | 1.01× |
| Washington | 766,847 | 0.98× |
| Indiana | 748,748 | 1.05× |
| Maryland | 720,000 | 1.07× |
| Alabama | 687,742 | 1.26× |
| Missouri | 686,973 | 1.09× |
| Massachusetts | 649,757 | 0.84× |
| Louisiana | 631,649 | 1.25× |
| Oregon | 627,442 | 1.4× |
| Kentucky | 585,342 | 1.19× |
| Wisconsin | 534,519 | 0.91× |
| Minnesota | 515,238 | 0.92× |
| Colorado | 487,338 | 0.79× |
| Oklahoma | 463,844 | 1.07× |
| Mississippi | 432,708 | 1.34× |
| Arkansas | 401,624 | 1.24× |
| Nevada | 359,722 | 0.95× |
| Utah | 327,894 | 0.94× |
| Connecticut | 325,007 | 0.83× |
| Iowa | 308,563 | 0.96× |
| Kansas | 305,328 | 0.99× |
| New Mexico | 243,921 | 1.24× |
| West Virginia | 191,228 | 1.05× |
| Idaho | 176,918 | 0.9× |
| Nebraska | 170,350 | 0.87× |
| Hawaii | 147,840 | 0.88× |
| Maine | 114,748 | 0.82× |
| New Hampshire | 106,166 | 0.69× |
| Rhode Island | 103,788 | 0.83× |
| Washington, District of Columbia | 102,037 | 0.87× |
| Delaware | 93,199 | 0.86× |
| Montana | 87,197 | 0.8× |
| South Dakota | 79,658 | 0.88× |
| North Dakota | 71,171 | 0.88× |
| Alaska | 68,458 | 0.82× |
| Vermont | 43,809 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.71× | Internet & Social Media |
| Capital One | 3.71× | Business & Career |
| Indeed.com | 3.71× | Business & Career |
| Beetlejuice | 3.71× | Movies & TV |
| Scooby-Doo | 3.71× | Movies & TV |
| CarGurus | 3.71× | Cars & Mobility |
| Google News | 3.71× | News |
| Enterprise Rent-A-Car | 3.71× | Cars & Mobility |
| Diane Keaton | 3.71× | Movies & TV |
| AccuWeather | 3.71× | Home & Garden |
| Circle K | 3.71× | Shopping |
| DeviantArt | 3.71× | Internet & Social Media |
| Diaper bag | 3.42× | Kids & Family |
| Bruce Willis | 3.71× | Movies & TV |
| Planet Fitness | 1.97× | Sports |
| Aaron Rodgers | 3.15× | Sports |
| Apple Store | 3.71× | Shopping |
| Baby food | 3.16× | Kids & Family |
| Khan Academy | 3.71× | Business & Career |
| Bath and Bodyworks | 2.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.17 |
| Extroversion | THRILL | 1.13 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Creativity | OPEN | 1.04 |
| Design Affinity | PREMIUM | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
See Pregnancy audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pregnancy have in United States?
Pregnancy has an estimated audience of 39,158,076 people in United States, concentrated in California and Texas.
What is the gender split and age of Pregnancy fans?
80.1% of Pregnancy fans are female, 19.9% are male, with an average age of 37.6 years.
Which brands do Pregnancy fans like most?
Pregnancy fans show strongest brand affinity for Google Maps (3.71×), Capital One (3.71×), and Indeed.com (3.71×) over the country average.
Where do Pregnancy fans live in United States?
Pregnancy fans in United States are most concentrated in California (reach 4,591,702), Texas (reach 3,793,711), and Florida (reach 2,589,500). These three regions account for the largest share of the active audience.
What other brands do Pregnancy fans also like?
Beyond Pregnancy itself, the audience over-indexes on Capital One (3.71×), Indeed.com (3.71×), Beetlejuice (3.71×), and Scooby-Doo (3.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.