Pregnancy Audience in United States

Pregnancy logo

Pregnancy has an estimated audience of 39,158,076 people in United States. 80.1% are female, 19.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, JDSU, Grinch, Goop.

The average Pregnancy fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, JDSU, with strongest over-indexing on Historic site (3.71× the country average). Demographically, the Pregnancy audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Pregnancy fans

Demographic split for Pregnancy audience in United States
MetricValue
Female80.1%
Male19.9%
Average age37.6
Estimated audience size39,158,076

Audience persona

The typical Pregnancy fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Pregnancy in United States
RegionReachAffinity
California4,591,7021.07×
Texas3,793,7111.13×
Florida2,589,5000.98×
New York2,155,3700.99×
Georgia1,449,2991.2×
North Carolina1,346,6381.14×
Illinois1,320,2111.01×
Pennsylvania1,273,3060.97×
Ohio1,227,1281.02×
Michigan1,108,0631.08×
Virginia1,014,7521.06×
New Jersey941,1680.95×
Tennessee896,2271.14×
South Carolina866,2191.47×
Arizona809,1111.01×
Washington766,8470.98×
Indiana748,7481.05×
Maryland720,0001.07×
Alabama687,7421.26×
Missouri686,9731.09×
Massachusetts649,7570.84×
Louisiana631,6491.25×
Oregon627,4421.4×
Kentucky585,3421.19×
Wisconsin534,5190.91×
Minnesota515,2380.92×
Colorado487,3380.79×
Oklahoma463,8441.07×
Mississippi432,7081.34×
Arkansas401,6241.24×
Nevada359,7220.95×
Utah327,8940.94×
Connecticut325,0070.83×
Iowa308,5630.96×
Kansas305,3280.99×
New Mexico243,9211.24×
West Virginia191,2281.05×
Idaho176,9180.9×
Nebraska170,3500.87×
Hawaii147,8400.88×
Maine114,7480.82×
New Hampshire106,1660.69×
Rhode Island103,7880.83×
Washington, District of Columbia102,0370.87×
Delaware93,1990.86×
Montana87,1970.8×
South Dakota79,6580.88×
North Dakota71,1710.88×
Alaska68,4580.82×
Vermont43,8090.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pregnancy audience
BrandAffinityCategory
Historic site3.71×Arts & Culture
Vocal harmony3.71×Music & Radio
JDSU2.36×Business & Career
Grinch2.86×Movies & TV
Goop3.71×Internet & Social Media
Staycation2.08×Home & Garden
Google Home3.71×Technology & Electronics
Wok3.71×Food & Beverages
Governor of Michigan3.71×Politics & Society
Fairy godmother3.71×Literature
Hibachi3.71×Food & Beverages
UK garage2.57×Music & Radio
Mathcore3.71×Music & Radio
Jesse Plemons1.54×Movies & TV
Home staging2.31×Home & Garden
Grace Slick3.71×Music & Radio
headspace3.71×Health
Hipster3.71×Politics & Society
La Jolla3.54×Travel & Leisure
TV Fanatic3.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pregnancy audience
TraitClusterScore
Luxury OrientationPREMIUM1.17
ExtroversionTHRILL1.13
Healthy LifestyleBALANCE1.08
CreativityOPEN1.04
Design AffinityPREMIUM1.03
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Pregnancy
CountryShare
United States23.1%
Brazil4.7%
Japan4.2%

See Pregnancy audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pregnancy have in United States?

Pregnancy has an estimated audience of 39,158,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Pregnancy fans?

80.1% of Pregnancy fans are female, 19.9% are male, with an average age of 37.6 years.

Which brands do Pregnancy fans like most?

Pregnancy fans show strongest brand affinity for Historic site (3.71×), Vocal harmony (3.71×), and JDSU (2.36×) over the country average.

Where do Pregnancy fans live in United States?

Pregnancy fans in United States are most concentrated in California (reach 4,591,702), Texas (reach 3,793,711), and Florida (reach 2,589,500). These three regions account for the largest share of the active audience.

What other brands do Pregnancy fans also like?

Beyond Pregnancy itself, the audience over-indexes on Vocal harmony (3.71×), JDSU (2.36×), Grinch (2.86×), and Goop (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.