Rascasse Audience Intelligence

Pregnancy Audience in United States

A data profile of the people who buy, follow and care about Pregnancy in United States — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 39,158,076 people in United States.

#425among Topic in United States#23in Kids & Family

The average Pregnancy fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Nordstrom rack, Bath and Bodyworks, with strongest over-indexing on Scooby-Doo (3.71× the country average).

Demographically, the Pregnancy audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pregnancy fan in United States is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pregnancy profile in United States.

Audience size
39.2M
in United States
Gender
80.1%♀
19.9% male
Age
37.6
average years
Country rank
#591
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pregnancy fans

80.1% are female, 19.9% are male, average age 37.6.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Pregnancy audience in United States
MetricValue
Female80.1%
Male19.9%
Average age37.6
Estimated audience size39,158,076
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Pregnancy audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Pregnancy audience comes from United States.

Worldwide audience distribution share by country for Pregnancy
CountryShare
United States23.1%
Brazil4.7%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pregnancy audience in United States is strongest.

Fig. 05

Top regions by affinity

Pregnancy fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~900K1.50×
02Mississippi~400K1.35×
03Louisiana~700K1.31×
04Arkansas~400K1.26×
05Alabama~700K1.21×
06Oregon~500K1.21×
07Kentucky~600K1.19×
08Georgia~1.5M1.16×
09North Carolina~1.5M1.15×
10New Mexico~200K1.14×
11Tennessee~900K1.13×
12Texas~3.5M1.09×
13West Virginia~200K1.09×
14Missouri~700K1.08×
15Maryland~700K1.07×
16Oklahoma~500K1.07×
17Michigan~1M1.03×
18Indiana~700K1.03×
19California~4.5M1.02×
20Virginia~1M1.02×
21Ohio~1M1.01×
22Kansas~300K1.01×
23Iowa~300K0.99×
24Illinois~1.5M0.98×
25Arizona~800K0.98×
26South Dakota~90K0.98×
27Utah~300K0.97×
28Alaska~80K0.97×
29North Dakota~80K0.97×
30Pennsylvania~1.5M0.96×
31Florida~2.5M0.94×
32Washington~700K0.94×
33Idaho~200K0.94×
34New York~2M0.93×
35New Jersey~900K0.93×
36Wisconsin~500K0.93×
37Nevada~300K0.92×
38Nebraska~200K0.92×
39Minnesota~500K0.91×
40Hawaii~200K0.89×
41Delaware~100K0.89×
42Rhode Island~100K0.87×
43Maine~100K0.85×
44Washington, District of Columbia~100K0.85×
45Connecticut~300K0.84×
46Montana~90K0.84×
47Massachusetts~600K0.82×
48Colorado~500K0.80×
49Vermont~50K0.74×
50New Hampshire~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Pregnancy, United States
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pregnancy audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.71×
02Child safety seatKids & Family3.71×
03MothercareKids & Family3.71×
04Child developmentBusiness & Career3.48×
05Bath and BodyworksShopping3.16×
06Baby foodKids & Family3.03×
07HormoneHealth2.67×
08Diaper bagKids & Family2.60×
09Nordstrom rackFashion & Accessoires2.42×
10Made in USABusiness & Career1.90×
11Real propertyHome & Garden1.88×
12Five BelowShopping1.87×
13DentistryBusiness & Career1.87×
14GeneticsKids & Family1.77×
15High schoolBusiness & Career1.74×
16J. C. PenneyShopping1.72×
17MilkFood & Beverages1.71×
18MarshallsFashion & Accessoires1.61×
19T.J.MaxxShopping1.60×
20Old NavyFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pregnancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pregnancy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
Price SensitivityPREMIUM1.28×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pregnancy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
PatriotismCONSERVATISM0.92×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pregnancy have in United States?

Pregnancy has an estimated audience of 39,158,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pregnancy fans?

80.1% of Pregnancy fans are female, 19.9% are male, with an average age of 37.6 years.

03

Which brands do Pregnancy fans like most?

Pregnancy fans show strongest brand affinity for Scooby-Doo (3.71×), Nordstrom rack (2.42×), and Bath and Bodyworks (3.16×) over the country average.

04

Where do Pregnancy fans live in United States?

Pregnancy fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pregnancy fans also like?

Beyond Pregnancy itself, the audience over-indexes on Nordstrom rack (2.42×), Bath and Bodyworks (3.16×), Child development (3.48×), and Baby food (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Pregnancy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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