A data profile of the people who buy, follow and care about Pregnancy in Italy — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 4,792,511 people in Italy.
Pregnancy has an estimated audience of 4,792,511 people in Italy. 81.1% are female, 18.9% are male, average age 38.0. Top brand affinities: Baby food, Breastfeeding, Parental leave, Bassinet, Confectionery.
Top brand affinities include Baby food, Breastfeeding, Parental leave, with strongest over-indexing on Baby food (11.1× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Pregnancy fan in Italy is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Pregnancy profile in Italy.
81.1% are female, 18.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 38.0 |
| Estimated audience size | 4,792,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Pregnancy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 11.10× | ||
| 02 | Breastfeeding | Kids & Family | 11.10× | ||
| 03 | Bassinet | Kids & Family | 11.10× | ||
| 04 | Parental leave | Kids & Family | 9.62× | ||
| 05 | Carter's | Fashion & Accessoires | 8.59× | ||
| 06 | Preschool | Kids & Family | 4.58× | ||
| 07 | Diaper | Kids & Family | 4.56× | ||
| 08 | Homeschooling | Politics & Society | 4.44× | ||
| 09 | Child care | Kids & Family | 3.36× | ||
| 10 | Pepco | Fashion & Accessoires | 3.02× | ||
| 11 | Volunteering | Politics & Society | 2.52× | ||
| 12 | Confectionery | Food & Beverages | 2.46× | ||
| 13 | Kindergarten | Kids & Family | 2.44× | ||
| 14 | Adriatic Sea | Travel & Leisure | 2.13× | ||
| 15 | Wikipedia | Internet & Social Media | 2.12× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.99× | ||
| 17 | Singer-songwriter | Music & Radio | 1.77× | ||
| 18 | Toys | Games | 1.77× | ||
| 19 | Weddings | Kids & Family | 1.71× | ||
| 20 | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.41× | |
| DIY Mentality | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.85× | |
| Indulgence | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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