Rascasse Audience Intelligence

Pregnancy Audience in Germany

A data profile of the people who buy, follow and care about Pregnancy in Germany — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 4,686,120 people in Germany.

#726among Topic in Germany#29in Kids & Family

The average Pregnancy fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Homeschooling, Baby food, with strongest over-indexing on Kitchen (3.5× the country average).

Demographically, the Pregnancy audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pregnancy fan in Germany is more female, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Kitchen.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pregnancy profile in Germany.

Audience size
4.7M
in Germany
Gender
83.0%♀
17.0% male
Age
33.7
average years
Country rank
#1164
Topic in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pregnancy fans

83.0% are female, 17.0% are male, average age 33.7.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for Pregnancy audience in Germany
MetricValue
Female83.0%
Male17.0%
Average age33.7
Estimated audience size4,686,120
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Pregnancy audience in Germany
Age bracketShare%
16-1925%
20-2932%
30-3923%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Pregnancy audience comes from Germany.

Worldwide audience distribution share by country for Pregnancy
CountryShare
United States23.1%
Brazil4.7%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pregnancy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pregnancy fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.23×
02Baden-Württemberg~700K1.08×
03Rheinland-Pfalz~200K1.05×
04Sachsen-Anhalt~100K1.04×
05Nordrhein-Westfalen~1M1.03×
06Sachsen~200K1.03×
07Niedersachsen~500K1.02×
08Hessen~400K1.01×
09Bayern~700K0.99×
10Brandenburg~100K0.99×
11Mecklenburg-Vorpommern~90K0.97×
12Schleswig-Holstein~200K0.95×
13Hamburg~100K0.94×
14Saarland~50K0.94×
15Bremen~40K0.92×
16Berlin~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Pregnancy, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pregnancy audience
#·InterestCategoryAffinity×
01BassinetKids & Family8.37×
02Romper suitFashion & Accessoires8.37×
03HomeschoolingPolitics & Society7.86×
04Baby transportKids & Family5.13×
05DiaperKids & Family5.09×
06Baby foodKids & Family4.29×
07Parental leaveKids & Family4.15×
08KitchenHome & Garden3.50×
09VolunteeringPolitics & Society3.12×
10Child developmentBusiness & Career3.07×
11C&AShopping2.47×
12DeichmannShopping2.29×
13AirbnbTravel & Leisure2.26×
14RossmannShopping2.13×
15Do it yourself (DIY)Home & Garden1.99×
16TagesschauMovies & TV1.91×
17IKEAHome & Garden1.90×
18H&MShopping1.77×
19FamilyKids & Family1.62×
20TikTokInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pregnancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pregnancy audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.59×
Design AffinityPREMIUM1.58×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pregnancy audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.94×
PatriotismCONSERVATISM0.98×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pregnancy have in Germany?

Pregnancy has an estimated audience of 4,686,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pregnancy fans?

83.0% of Pregnancy fans are female, 17.0% are male, with an average age of 33.7 years.

03

Which brands do Pregnancy fans like most?

Pregnancy fans show strongest brand affinity for Kitchen (3.5×), Homeschooling (7.86×), and Baby food (4.29×) over the country average.

04

Where do Pregnancy fans live in Germany?

Pregnancy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pregnancy fans also like?

Beyond Pregnancy itself, the audience over-indexes on Homeschooling (7.86×), Baby food (4.29×), Bassinet (8.37×), and Romper suit (8.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Pregnancy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →