Pregnancy Audience in Germany
Pregnancy has an estimated audience of 4,686,120 people in Germany. 83.0% are female, 17.0% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Škoda Kodiaq, Cachorro, Ipekyol.
The average Pregnancy fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Pregnancy audience skews more female with an average age of 33.7, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Pregnancy fans
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 33.7 |
| Estimated audience size | 4,686,120 |
Audience persona
The typical Pregnancy fan in Germany is more female, around 33.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,106,329 | 1.08× |
| Bayern | 754,970 | 1× |
| Baden-Württemberg | 677,260 | 1.06× |
| Niedersachsen | 477,120 | 1.05× |
| Hessen | 350,831 | 0.98× |
| Rheinland-Pfalz | 250,923 | 1.07× |
| Sachsen | 229,686 | 1× |
| Berlin | 184,704 | 0.88× |
| Schleswig-Holstein | 159,447 | 0.95× |
| Thüringen | 148,094 | 1.24× |
| Brandenburg | 138,011 | 0.95× |
| Sachsen-Anhalt | 123,241 | 1.02× |
| Hamburg | 102,641 | 0.97× |
| Mecklenburg-Vorpommern | 83,298 | 0.93× |
| Saarland | 52,643 | 0.91× |
| Bremen | 36,537 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Home Office | 1.79× | Business & Career |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Cachorro | 2.63× | Pets & Animals |
| Ipekyol | 2.78× | Shopping |
| Golem | 2.12× | Technology & Electronics |
| Bank account | 1.92× | Business & Career |
| Fatteh | 6.62× | Food & Beverages |
| Solo climbing | 2.22× | Sports |
| Durban University of Technology | 2.61× | Business & Career |
| Hotel Vier Jahreszeiten Kempinski | 8.37× | Travel & Leisure |
| Information sensitivity | 2.48× | Technology & Electronics |
| Annie Ernaux | 4.79× | Literature |
| Homesteading | 2.99× | Home & Garden |
| Hypatia | 5.37× | Politics & Society |
| Rancidification | 6.38× | Business & Career |
| Huck (magazine) | 3.96× | Internet & Social Media |
| Gloria | 1.84× | Music & Radio |
| Figure painting (hobby) | 1.57× | Arts & Culture |
| Centurion (film) | 2.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Creativity | OPEN | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.28 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
See Pregnancy audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pregnancy have in Germany?
Pregnancy has an estimated audience of 4,686,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pregnancy fans?
83.0% of Pregnancy fans are female, 17.0% are male, with an average age of 33.7 years.
Which brands do Pregnancy fans like most?
Pregnancy fans show strongest brand affinity for Rossmann (1.62×), Home Office (1.79×), and Škoda Kodiaq (1.7×) over the country average.
Where do Pregnancy fans live in Germany?
Pregnancy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,106,329), Bayern (reach 754,970), and Baden-Württemberg (reach 677,260). These three regions account for the largest share of the active audience.
What other brands do Pregnancy fans also like?
Beyond Pregnancy itself, the audience over-indexes on Home Office (1.79×), Škoda Kodiaq (1.7×), Cachorro (2.63×), and Ipekyol (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.