Bassinet Audience in Germany
Bassinet has an estimated audience of 1,688,125 people in Germany. 76.7% are female, 23.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Infant bodysuit, Infant bed, Powdered milk, Infant clothing, Pre-kindergarten.
The average Bassinet fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Infant bodysuit, Infant bed, Powdered milk, with strongest over-indexing on Infant bodysuit (29.15× the country average). Demographically, the Bassinet audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Bassinet fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 37.4 |
| Estimated audience size | 1,688,125 |
Audience persona
The typical Bassinet fan in Germany is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 443,703 | 1.2× |
| Bayern | 349,108 | 1.29× |
| Baden-Württemberg | 321,020 | 1.39× |
| Niedersachsen | 167,805 | 1.02× |
| Hessen | 125,778 | 0.98× |
| Rheinland-Pfalz | 88,338 | 1.04× |
| Sachsen | 87,384 | 1.06× |
| Berlin | 55,816 | 0.74× |
| Schleswig-Holstein | 50,450 | 0.83× |
| Thüringen | 48,298 | 1.12× |
| Brandenburg | 44,258 | 0.85× |
| Sachsen-Anhalt | 42,934 | 0.98× |
| Hamburg | 32,583 | 0.85× |
| Mecklenburg-Vorpommern | 24,567 | 0.76× |
| Saarland | 20,432 | 0.99× |
| Bremen | 12,908 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 29.15× | Kids & Family |
| Infant bed | 34× | Home & Garden |
| Powdered milk | 32× | Kids & Family |
| Infant clothing | 16× | Kids & Family |
| Pre-kindergarten | 16.24× | Kids & Family |
| Diaper bag | 21.04× | Kids & Family |
| Romper suit | 27.5× | Fashion & Accessoires |
| Baby food | 11.87× | Kids & Family |
| Baby powder | 17.06× | Kids & Family |
| Prenatal care | 26.67× | Kids & Family |
| Toddler | 9.17× | Kids & Family |
| Baby transport | 17.4× | Kids & Family |
| Pacifier | 19.63× | Kids & Family |
| Parental leave | 13.85× | Kids & Family |
| Developmental psychology | 11.04× | Health |
| Birth | 18.14× | Kids & Family |
| Babywalz | 14.44× | Kids & Family |
| Pampers | 12.6× | Kids & Family |
| Baby monitor | 16× | Kids & Family |
| Child safety seat | 12.14× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.43 |
| DIY Mentality | THRILL | 1.82 |
| Design Affinity | PREMIUM | 1.52 |
| Creativity | OPEN | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.9% |
| United States | 13.0% |
| Germany | 5.9% |
See Bassinet audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bassinet have in Germany?
Bassinet has an estimated audience of 1,688,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bassinet fans?
76.7% of Bassinet fans are female, 23.3% are male, with an average age of 37.4 years.
Which brands do Bassinet fans like most?
Bassinet fans show strongest brand affinity for Infant bodysuit (29.15×), Infant bed (34×), and Powdered milk (32×) over the country average.
Where do Bassinet fans live in Germany?
Bassinet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 443,703), Bayern (reach 349,108), and Baden-Württemberg (reach 321,020). These three regions account for the largest share of the active audience.
What other brands do Bassinet fans also like?
Beyond Bassinet itself, the audience over-indexes on Infant bed (34×), Powdered milk (32×), Infant clothing (16×), and Pre-kindergarten (16.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bassinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.