Rascasse Audience Intelligence

Bassinet Audience in Germany

A data profile of the people who buy, follow and care about Bassinet in Germany — modelled from more than twelve digital signal sources. Bassinet has an estimated audience of 1,688,125 people in Germany.

#2207among Topic in Germany#119in Kids & Family

The average Bassinet fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Infant bodysuit, Infant bed, Powdered milk, with strongest over-indexing on Infant bodysuit (29.15× the country average).

Demographically, the Bassinet audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bassinet fan in Germany is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bassinet profile in Germany.

Audience size
1.7M
in Germany
Gender
76.7%♀
23.3% male
Age
37.4
average years
Country rank
#3979
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bassinet fans

76.7% are female, 23.3% are male, average age 37.4.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Bassinet audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age37.4
Estimated audience size1,688,125
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Bassinet audience in Germany
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4919%
50+13%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Bassinet audience comes from Germany.

Worldwide audience distribution share by country for Bassinet
CountryShare
Japan14.9%
United States13.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bassinet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bassinet fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.35×
02Bayern~300K1.24×
03Nordrhein-Westfalen~400K1.15×
04Thüringen~50K1.12×
05Rheinland-Pfalz~90K1.05×
06Sachsen~90K1.05×
07Saarland~20K1.04×
08Niedersachsen~200K1.02×
09Sachsen-Anhalt~40K1.01×
10Hessen~100K0.96×
11Bremen~10K0.93×
12Hamburg~30K0.88×
13Schleswig-Holstein~50K0.85×
14Brandenburg~40K0.85×
15Berlin~60K0.83×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Bassinet, Germany
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bassinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bassinet audience
#·InterestCategoryAffinity×
01Infant bedHome & Garden34.00×
02Powdered milkKids & Family32.00×
03Infant bodysuitKids & Family29.15×
04Romper suitFashion & Accessoires27.50×
05Prenatal careKids & Family26.67×
06Diaper bagKids & Family21.04×
07PacifierKids & Family19.63×
08BirthKids & Family18.14×
09Baby transportKids & Family17.40×
10Baby powderKids & Family17.06×
11Pre-kindergartenKids & Family16.24×
12Infant clothingKids & Family16.00×
13Baby monitorKids & Family16.00×
14BabywalzKids & Family14.44×
15Parental leaveKids & Family13.85×
16PampersKids & Family12.60×
17Child safety seatKids & Family12.14×
18Baby foodKids & Family11.87×
19Developmental psychologyHealth11.04×
20ToddlerKids & Family9.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bassinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bassinet audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.43×
Design AffinityPREMIUM2.15×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bassinet audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.61×
Risk AppetiteTHRILL0.63×
Need for SecurityCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bassinet have in Germany?

Bassinet has an estimated audience of 1,688,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bassinet fans?

76.7% of Bassinet fans are female, 23.3% are male, with an average age of 37.4 years.

03

Which brands do Bassinet fans like most?

Bassinet fans show strongest brand affinity for Infant bodysuit (29.15×), Infant bed (34×), and Powdered milk (32×) over the country average.

04

Where do Bassinet fans live in Germany?

Bassinet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bassinet fans also like?

Beyond Bassinet itself, the audience over-indexes on Infant bed (34×), Powdered milk (32×), Infant clothing (16×), and Pre-kindergarten (16.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Bassinet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bassinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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