Rascasse Audience Intelligence

Bassinet Audience in United States

A data profile of the people who buy, follow and care about Bassinet in United States — modelled from more than twelve digital signal sources. Bassinet has an estimated audience of 3,706,278 people in United States.

#4513among Topic in United States#219in Kids & Family

The average Bassinet fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Baby food, Infant clothing, with strongest over-indexing on Diaper bag (12.94× the country average).

Demographically, the Bassinet audience skews more female with an average age of 35.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bassinet fan in United States is more female, around 35.1 years old, with strong DIY Mentality tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bassinet profile in United States.

Audience size
3.7M
in United States
Gender
84.2%♀
15.8% male
Age
35.1
average years
Country rank
#8585
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bassinet fans

84.2% are female, 15.8% are male, average age 35.1.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Bassinet audience in United States
MetricValue
Female84.2%
Male15.8%
Average age35.1
Estimated audience size3,706,278
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Bassinet audience in United States
Age bracketShare%
16-1925%
20-2927%
30-3921%
40-4914%
50+12%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Bassinet audience comes from United States.

Worldwide audience distribution share by country for Bassinet
CountryShare
Japan14.9%
United States13.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bassinet audience in United States is strongest.

Fig. 05

Top regions by affinity

Bassinet fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K1.28×
02Louisiana~50K1.15×
03Oklahoma~50K1.15×
04Mississippi~40K1.15×
05Arkansas~30K1.14×
06West Virginia~20K1.11×
07Texas~400K1.10×
08Georgia~100K1.09×
09Tennessee~80K1.09×
10Arizona~80K1.08×
11Kentucky~50K1.07×
12Nebraska~20K1.07×
13Alaska~8K1.06×
14North Dakota~8K1.06×
15North Carolina~100K1.05×
16Connecticut~40K1.04×
17Missouri~60K1.03×
18Kansas~30K1.03×
19Idaho~20K1.03×
20South Carolina~60K1.02×
21Utah~30K1.02×
22New Mexico~20K1.02×
23California~400K1.01×
24Ohio~100K1.01×
25New Jersey~90K1.00×
26Massachusetts~70K1.00×
27Hawaii~20K1.00×
28South Dakota~9K1.00×
29Washington~70K0.99×
30Indiana~70K0.99×
31Virginia~90K0.98×
32New York~200K0.97×
33Pennsylvania~100K0.96×
34Illinois~100K0.96×
35Maryland~60K0.96×
36Rhode Island~10K0.96×
37Montana~10K0.96×
38Colorado~60K0.95×
39Minnesota~50K0.95×
40Iowa~30K0.95×
41Michigan~90K0.94×
42Delaware~9K0.93×
43Oregon~40K0.92×
44Maine~10K0.91×
45Wisconsin~50K0.89×
46New Hampshire~10K0.89×
47Florida~200K0.88×
48Nevada~30K0.85×
49Vermont~5K0.84×
50Washington, District of Columbia~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Bassinet, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bassinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bassinet audience
#·InterestCategoryAffinity×
01UPPAbabyKids & Family24.07×
02NunaKids & Family22.78×
03Baby transportKids & Family20.84×
04Nursing braFashion & Accessoires17.04×
05Cloth diaperKids & Family14.07×
06Infant bedHome & Garden13.84×
07Baby bottleKids & Family13.06×
08Diaper bagKids & Family12.94×
09BabywearingKids & Family12.51×
10Maternity clothingFashion & Accessoires12.08×
11Baby foodKids & Family12.04×
12PacifierKids & Family11.35×
13Child safety seatKids & Family11.26×
14Infant bodysuitKids & Family10.39×
15Baby monitorKids & Family10.06×
16Infant clothingKids & Family9.49×
17Child developmentBusiness & Career5.63×
18ToddlerKids & Family3.87×
19InfantKids & Family2.74×
20ChildKids & Family2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bassinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bassinet audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.26×
Family OrientationCONSERVATISM1.25×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bassinet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Risk AppetiteTHRILL0.66×
TravellingTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bassinet have in United States?

Bassinet has an estimated audience of 3,706,278 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bassinet fans?

84.2% of Bassinet fans are female, 15.8% are male, with an average age of 35.1 years.

03

Which brands do Bassinet fans like most?

Bassinet fans show strongest brand affinity for Diaper bag (12.94×), Baby food (12.04×), and Infant clothing (9.49×) over the country average.

04

Where do Bassinet fans live in United States?

Bassinet fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bassinet fans also like?

Beyond Bassinet itself, the audience over-indexes on Baby food (12.04×), Infant clothing (9.49×), Baby transport (20.84×), and Infant bed (13.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Bassinet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bassinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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