Bassinet Audience in United States

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Bassinet has an estimated audience of 3,706,278 people in United States. 84.2% are female, 15.8% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Baby food, Infant clothing, Baby transport, Infant bed.

The average Bassinet fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Baby food, Infant clothing, with strongest over-indexing on Diaper bag (12.94× the country average). Demographically, the Bassinet audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bassinet fans

Demographic split for Bassinet audience in United States
MetricValue
Female84.2%
Male15.8%
Average age35.1
Estimated audience size3,706,278

Audience persona

The typical Bassinet fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Bassinet in United States
RegionReachAffinity
California429,9401.05×
Texas374,2201.17×
Florida227,8270.91×
New York216,4811.05×
Georgia131,7001.15×
Illinois123,8521×
Pennsylvania123,5140.99×
North Carolina119,8851.08×
Ohio113,4080.99×
New Jersey96,0381.02×
Michigan95,4290.98×
Virginia90,5141×
Arizona89,5751.18×
Tennessee85,2711.15×
Washington75,1711.01×
Massachusetts74,3831.02×
Alabama72,7091.4×
Indiana67,7001×
Missouri62,2091.04×
Maryland60,7510.95×
South Carolina58,1011.04×
Colorado56,1750.96×
Louisiana54,9471.15×
Minnesota51,6800.97×
Kentucky50,5091.09×
Wisconsin49,1560.88×
Oklahoma47,3741.15×
Oregon39,7020.93×
Connecticut38,6831.04×
Arkansas35,2011.15×
Utah33,5751.01×
Mississippi33,0801.08×
Nevada31,2120.87×
Kansas29,7981.02×
Iowa28,2890.93×
Idaho18,7521.01×
Nebraska18,7251.01×
New Mexico18,6271×
West Virginia17,7561.03×
Hawaii15,9501×
New Hampshire12,1370.83×
Maine11,3550.86×
Rhode Island10,9640.93×
Delaware9,0160.88×
Washington, District of Columbia8,8520.79×
Montana8,8110.86×
Alaska8,1861.03×
South Dakota7,7310.9×
North Dakota7,2970.96×
Vermont4,7360.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bassinet audience
BrandAffinityCategory
Diaper bag12.94×Kids & Family
Baby food12.04×Kids & Family
Infant clothing9.49×Kids & Family
Baby transport20.84×Kids & Family
Infant bed13.84×Home & Garden
Infant bodysuit10.39×Kids & Family
Cloth diaper14.07×Kids & Family
Babywearing12.51×Kids & Family
Baby bottle13.06×Kids & Family
Child safety seat11.26×Kids & Family
Baby monitor10.06×Kids & Family
Nursing bra17.04×Fashion & Accessoires
Child2.32×Kids & Family
Maternity clothing12.08×Fashion & Accessoires
Infant2.74×Kids & Family
UPPAbaby24.07×Kids & Family
Pacifier11.35×Kids & Family
Toddler3.87×Kids & Family
Child development5.63×Business & Career
Nuna22.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bassinet audience
TraitClusterScore
Design AffinityPREMIUM1.45
DIY MentalityTHRILL1.37
CreativityOPEN1.36
Pet OwnershipJOY1.34
Family OrientationCONSERVATISM1.29
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Bassinet
CountryShare
Japan14.9%
United States13.0%
Germany5.9%

See Bassinet audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bassinet have in United States?

Bassinet has an estimated audience of 3,706,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Bassinet fans?

84.2% of Bassinet fans are female, 15.8% are male, with an average age of 35.1 years.

Which brands do Bassinet fans like most?

Bassinet fans show strongest brand affinity for Diaper bag (12.94×), Baby food (12.04×), and Infant clothing (9.49×) over the country average.

Where do Bassinet fans live in United States?

Bassinet fans in United States are most concentrated in California (reach 429,940), Texas (reach 374,220), and Florida (reach 227,827). These three regions account for the largest share of the active audience.

What other brands do Bassinet fans also like?

Beyond Bassinet itself, the audience over-indexes on Baby food (12.04×), Infant clothing (9.49×), Baby transport (20.84×), and Infant bed (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bassinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.