Rascasse Audience Intelligence

UPPAbaby Target Market in United States

A data profile of the people who buy, follow and care about UPPAbaby in United States — modelled from more than twelve digital signal sources. UPPAbaby has an estimated audience of 955,486 people in United States.

#2among Strollers / car seats in United States#2504among Brand in United States#446in Kids & Family

The average UPPAbaby fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Food and drink, Food, Sports, with strongest over-indexing on Food and drink (2.88× the country average).

Demographically, the UPPAbaby audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UPPAbaby fan in United States is more female, around 33.7 years old, with strong Individualism tendencies and a notable affinity for Food and drink.

Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UPPAbaby profile in United States.

Audience size
955K
in United States
Gender
87.4%♀
12.6% male
Age
33.7
average years
Country rank
#24410
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UPPAbaby

87.4% are female, 12.6% are male, average age 33.7.

Fig. 02

Gender split

87.4%
Female
12.6%
Male
Demographic split for UPPAbaby audience in United States
MetricValue
Female87.4%
Male12.6%
Average age33.7
Estimated audience size955,486
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the UPPAbaby audience in United States
Age bracketShare%
16-1921%
20-2937%
30-3924%
40-499%
50+9%
Fig. 04

Worldwide distribution

47.7%

of the worldwide UPPAbaby audience comes from United States.

Worldwide audience distribution share by country for UPPAbaby
CountryShare
United States47.7%
Canada7.9%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UPPAbaby audience in United States is strongest.

Fig. 05

Top regions by affinity

UPPAbaby customers by region in United States
#RegionReachAffinity×
01Massachusetts~60K3.00×
02New Hampshire~7K1.81×
03New York~90K1.69×
04Rhode Island~5K1.60×
05New Jersey~40K1.58×
06Connecticut~10K1.49×
07California~200K1.43×
08Washington, District of Columbia~4K1.33×
09Illinois~40K1.25×
10Maine~4K1.23×
11Washington~20K1.18×
12Vermont~2K1.18×
13Colorado~20K1.17×
14Hawaii~5K1.11×
15Virginia~20K1.02×
16North Dakota~2K1.02×
17Florida~70K0.99×
18South Carolina~10K0.97×
19Minnesota~10K0.97×
20Utah~8K0.97×
21North Carolina~30K0.95×
22Maryland~20K0.93×
23Pennsylvania~30K0.92×
24Michigan~20K0.92×
25Texas~80K0.91×
26Georgia~30K0.89×
27Louisiana~10K0.89×
28Wisconsin~10K0.88×
29Oregon~10K0.88×
30Idaho~4K0.88×
31Tennessee~20K0.87×
32Alabama~10K0.86×
33Montana~2K0.85×
34Nebraska~4K0.83×
35Nevada~8K0.81×
36South Dakota~2K0.80×
37Delaware~2K0.79×
38Alaska~2K0.79×
39Ohio~20K0.78×
40Arizona~20K0.77×
41Iowa~6K0.76×
42Kentucky~9K0.73×
43Indiana~10K0.72×
44Mississippi~6K0.71×
45Missouri~10K0.70×
46Kansas~5K0.70×
47Arkansas~6K0.69×
48Oklahoma~7K0.66×
49West Virginia~3K0.64×
50New Mexico~3K0.57×
Fig. 06

Affinity by region

Affinity by region — UPPAbaby, United States
0.57×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UPPAbaby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UPPAbaby audience
#·InterestCategoryAffinity×
01InfantKids & Family4.08×
02CelebrityMovies & TV3.84×
03PhotographTechnology & Electronics3.34×
04ChildKids & Family3.31×
05FoodFood & Beverages3.02×
06SportsSports2.93×
07Outdoor recreationSports2.89×
08Food and drinkFood & Beverages2.88×
09EntertainmentMovies & TV2.88×
10PetsPets & Animals2.82×
11Arts and musicArts & Culture2.81×
12ClothingFashion & Accessoires2.65×
13MusicBusiness & Career2.58×
14ReadingLiterature2.58×
15Consumer electronicsTechnology & Electronics2.58×
16Live eventsMusic & Radio2.57×
17ShoppingShopping2.52×
18DesignHome & Garden2.50×
19MoviesMovies & TV2.48×
20Fitness and wellnessSports2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UPPAbaby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UPPAbaby audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.08×
Family OrientationCONSERVATISM2.08×
Convenience OrientationPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UPPAbaby audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.06×
Social Media UsageJOY0.17×
Need for SecurityCONSERVATISM0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UPPAbaby's target market in United States?

UPPAbaby's target market in United States covers an estimated 955,486 people, concentrated in California and New York.

02

What is the gender split and age of UPPAbaby customers?

87.4% of the UPPAbaby audience are female, 12.6% are male, with an average age of 33.7 years.

03

Which brands do UPPAbaby fans like most?

UPPAbaby fans show strongest brand affinity for Food and drink (2.88×), Food (3.02×), and Sports (2.93×) over the country average.

04

Where do UPPAbaby fans live in United States?

UPPAbaby fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do UPPAbaby fans also like?

Beyond UPPAbaby itself, the audience over-indexes on Food (3.02×), Sports (2.93×), Celebrity (3.84×), and Arts and music (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Strollers / car seats audiences in United States

See UPPAbaby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UPPAbaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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