UPPAbaby Audience in United States
UPPAbaby has an estimated audience of 978,596 people in United States. 87.4% are female, 12.6% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Food and drink, Food, Sports, Celebrity, Arts and music.
The average UPPAbaby fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Food and drink, Food, Sports, with strongest over-indexing on Food and drink (2.88× the country average). Demographically, the UPPAbaby audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats
Demographics of UPPAbaby fans
| Metric | Value |
|---|---|
| Female | 87.4% |
| Male | 12.6% |
| Average age | 33.7 |
| Estimated audience size | 978,596 |
Audience persona
The typical UPPAbaby fan in United States is more female, around 33.7 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 165,034 | 1.53× |
| New York | 98,529 | 1.8× |
| Texas | 79,622 | 0.95× |
| Florida | 67,515 | 1.02× |
| Massachusetts | 56,136 | 2.91× |
| Illinois | 43,450 | 1.33× |
| New Jersey | 41,146 | 1.65× |
| Pennsylvania | 31,334 | 0.95× |
| North Carolina | 29,205 | 0.99× |
| Georgia | 26,840 | 0.89× |
| Virginia | 25,435 | 1.07× |
| Michigan | 24,819 | 0.97× |
| Washington | 24,659 | 1.26× |
| Ohio | 23,863 | 0.79× |
| Colorado | 19,429 | 1.26× |
| Tennessee | 17,493 | 0.89× |
| Arizona | 15,963 | 0.8× |
| Maryland | 15,830 | 0.94× |
| Connecticut | 14,756 | 1.5× |
| South Carolina | 14,158 | 0.96× |
| Minnesota | 13,423 | 0.96× |
| Indiana | 12,512 | 0.7× |
| Wisconsin | 12,461 | 0.85× |
| Alabama | 11,922 | 0.87× |
| Louisiana | 11,029 | 0.87× |
| Missouri | 10,839 | 0.69× |
| Oregon | 9,809 | 0.87× |
| Kentucky | 8,781 | 0.72× |
| Utah | 8,192 | 0.93× |
| Nevada | 7,882 | 0.83× |
| New Hampshire | 6,963 | 1.81× |
| Oklahoma | 6,790 | 0.62× |
| Iowa | 5,877 | 0.73× |
| Rhode Island | 5,387 | 1.73× |
| Kansas | 5,114 | 0.66× |
| Mississippi | 5,093 | 0.63× |
| Arkansas | 5,017 | 0.62× |
| Hawaii | 4,798 | 1.14× |
| Maine | 4,071 | 1.16× |
| Washington, District of Columbia | 4,062 | 1.38× |
| Idaho | 3,831 | 0.78× |
| Nebraska | 3,784 | 0.77× |
| West Virginia | 2,220 | 0.49× |
| New Mexico | 2,183 | 0.44× |
| Montana | 2,173 | 0.8× |
| Vermont | 2,031 | 1.18× |
| Delaware | 1,849 | 0.68× |
| North Dakota | 1,810 | 0.9× |
| South Dakota | 1,477 | 0.65× |
| Alaska | 1,191 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 2.88× | Food & Beverages |
| Food | 3.02× | Food & Beverages |
| Sports | 2.93× | Sports |
| Celebrity | 3.84× | Movies & TV |
| Arts and music | 2.81× | Arts & Culture |
| Infant | 4.08× | Kids & Family |
| Entertainment | 2.88× | Movies & TV |
| Music | 2.58× | Business & Career |
| Outdoor recreation | 2.89× | Sports |
| Child | 3.31× | Kids & Family |
| Pets | 2.82× | Pets & Animals |
| Clothing | 2.65× | Fashion & Accessoires |
| Photograph | 3.34× | Technology & Electronics |
| Reading | 2.58× | Literature |
| Shopping | 2.52× | Shopping |
| Consumer electronics | 2.58× | Technology & Electronics |
| Movies | 2.48× | Movies & TV |
| Fitness and wellness | 2.46× | Sports |
| Live events | 2.57× | Music & Radio |
| Design | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.31 |
| DIY Mentality | THRILL | 2.03 |
| Family Orientation | CONSERVATISM | 1.95 |
| Luxury Orientation | PREMIUM | 1.95 |
| Indulgence | JOY | 1.76 |
| Quality Awareness | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 8.0% |
| France | 5.6% |
See UPPAbaby audiences in other countries
More Strollers / car seats audiences in United States
- Maxi-Cosi (1,029,418)
- Babybjörn (465,986)
- Bugaboo (355,989)
- Quinny (188,699)
- Graco (baby products) (25,274)
Frequently asked questions
How many fans does UPPAbaby have in United States?
UPPAbaby has an estimated audience of 978,596 people in United States, concentrated in California and New York.
What is the gender split and age of UPPAbaby fans?
87.4% of UPPAbaby fans are female, 12.6% are male, with an average age of 33.7 years.
Which brands do UPPAbaby fans like most?
UPPAbaby fans show strongest brand affinity for Food and drink (2.88×), Food (3.02×), and Sports (2.93×) over the country average.
Where do UPPAbaby fans live in United States?
UPPAbaby fans in United States are most concentrated in California (reach 165,034), New York (reach 98,529), and Texas (reach 79,622). These three regions account for the largest share of the active audience.
What other brands do UPPAbaby fans also like?
Beyond UPPAbaby itself, the audience over-indexes on Food (3.02×), Sports (2.93×), Celebrity (3.84×), and Arts and music (2.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for UPPAbaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.