Maxi-Cosi Audience in United States

Maxi-Cosi logo

Maxi-Cosi has an estimated audience of 1,029,417 people in United States. 83.8% are female, 16.2% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Baby toys, Sports, Food and drink, Zara Kids, Food.

The average Maxi-Cosi fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baby toys, Sports, Food and drink, with strongest over-indexing on Baby toys (20.86× the country average). Demographically, the Maxi-Cosi audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats

Demographics of Maxi-Cosi fans

Demographic split for Maxi-Cosi audience in United States
MetricValue
Female83.8%
Male16.2%
Average age33.4
Estimated audience size1,029,417

Audience persona

The typical Maxi-Cosi fan in United States is more female, around 33.4 years old, with strong Need for Security tendencies and a notable affinity for Baby toys.

Top regions in United States

Top regions ranked by reach for Maxi-Cosi in United States
RegionReachAffinity
California171,2821.51×
Texas132,2191.49×
Florida75,4851.08×
New York61,7061.07×
Georgia32,2761.02×
Illinois31,8070.93×
New Jersey31,4821.2×
North Carolina31,4211.01×
Pennsylvania30,7680.89×
Arizona25,6791.22×
Ohio25,2880.8×
Washington25,0551.21×
Michigan23,8800.89×
Virginia23,3370.93×
Tennessee22,2511.08×
Massachusetts22,1431.09×
Indiana18,1830.97×
South Carolina15,7461.02×
Colorado15,3550.95×
Alabama14,5801.01×
Maryland14,2070.8×
Missouri13,8220.83×
Kentucky13,7881.07×
Louisiana13,2080.99×
Oklahoma12,8301.12×
Minnesota12,7610.87×
Nevada11,7511.18×
Wisconsin11,6160.75×
Utah11,5881.26×
Oregon11,4290.97×
Connecticut10,7251.04×
Arkansas9,3821.11×
Mississippi8,0190.95×
Iowa7,6770.91×
Kansas7,5180.93×
Hawaii6,5421.48×
Idaho6,1471.19×
Nebraska5,1961.01×
New Mexico4,7620.92×
West Virginia4,1960.88×
New Hampshire3,7560.93×
Rhode Island2,9930.91×
Maine2,9920.81×
North Dakota2,6011.23×
Delaware2,4230.85×
Montana2,2970.8×
Washington, District of Columbia2,1960.71×
South Dakota1,9880.84×
Alaska1,8050.82×
Wyoming1,2580.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maxi-Cosi audience
BrandAffinityCategory
Baby toys20.86×Kids & Family
Sports2.77×Sports
Food and drink2.67×Food & Beverages
Zara Kids25.95×Fashion & Accessoires
Food2.72×Food & Beverages
Arts and music2.66×Arts & Culture
Celebrity3.49×Movies & TV
Baby bedding32.71×Kids & Family
Entertainment2.72×Movies & TV
Music2.44×Business & Career
Cardinals9.38×Music & Radio
Major Crimes43.28×Movies & TV
Outdoor recreation2.69×Sports
Joie47.22×Kids & Family
Pets2.6×Pets & Animals
Childbirth5.09×Kids & Family
Infant3.58×Kids & Family
Photograph3.16×Technology & Electronics
Reading2.42×Literature
Consumer electronics2.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maxi-Cosi audience
TraitClusterScore
Need for SecurityCONSERVATISM2.01
Luxury OrientationPREMIUM1.62
Quality AwarenessPREMIUM1.55
Pet OwnershipJOY1.53
IndulgenceJOY1.4
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Maxi-Cosi
CountryShare
Germany19.4%
United States18.2%
United Kingdom6.6%

See Maxi-Cosi audiences in other countries

More Strollers / car seats audiences in United States

Frequently asked questions

How many fans does Maxi-Cosi have in United States?

Maxi-Cosi has an estimated audience of 1,029,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Maxi-Cosi fans?

83.8% of Maxi-Cosi fans are female, 16.2% are male, with an average age of 33.4 years.

Which brands do Maxi-Cosi fans like most?

Maxi-Cosi fans show strongest brand affinity for Baby toys (20.86×), Sports (2.77×), and Food and drink (2.67×) over the country average.

Where do Maxi-Cosi fans live in United States?

Maxi-Cosi fans in United States are most concentrated in California (reach 171,282), Texas (reach 132,219), and Florida (reach 75,485). These three regions account for the largest share of the active audience.

What other brands do Maxi-Cosi fans also like?

Beyond Maxi-Cosi itself, the audience over-indexes on Sports (2.77×), Food and drink (2.67×), Zara Kids (25.95×), and Food (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maxi-Cosi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.