Rascasse Audience Intelligence

Maxi-Cosi Target Market in United States

A data profile of the people who buy, follow and care about Maxi-Cosi in United States — modelled from more than twelve digital signal sources. Maxi-Cosi has an estimated audience of 1,021,067 people in United States.

#1among Strollers / car seats in United States#2379among Brand in United States#439in Kids & Family

The average Maxi-Cosi fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby toys, Sports, Food and drink, with strongest over-indexing on Baby toys (20.86× the country average).

Demographically, the Maxi-Cosi audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maxi-Cosi fan in United States is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Baby toys.

Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maxi-Cosi profile in United States.

Audience size
1M
in United States
Gender
83.8%♀
16.2% male
Age
33.4
average years
Country rank
#23337
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maxi-Cosi

83.8% are female, 16.2% are male, average age 33.4.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Maxi-Cosi audience in United States
MetricValue
Female83.8%
Male16.2%
Average age33.4
Estimated audience size1,021,067
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Maxi-Cosi audience in United States
Age bracketShare%
16-1924%
20-2936%
30-3922%
40-499%
50+9%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Maxi-Cosi audience comes from United States.

Worldwide audience distribution share by country for Maxi-Cosi
CountryShare
Germany19.3%
United States17.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maxi-Cosi audience in United States is strongest.

Fig. 05

Top regions by affinity

Maxi-Cosi customers by region in United States
#RegionReachAffinity×
01California~200K1.38×
02Texas~100K1.38×
03Hawaii~6K1.27×
04Utah~10K1.23×
05New Jersey~30K1.19×
06Washington~20K1.16×
07Arizona~20K1.14×
08Massachusetts~20K1.12×
09Nevada~10K1.12×
10North Dakota~2K1.12×
11Florida~80K1.10×
12Arkansas~9K1.10×
13Idaho~6K1.10×
14Tennessee~20K1.08×
15Oklahoma~10K1.07×
16New York~60K1.05×
17Kentucky~10K1.04×
18North Carolina~30K1.02×
19Nebraska~5K1.01×
20South Carolina~20K1.00×
21Louisiana~10K1.00×
22Connecticut~10K1.00×
23Alabama~10K0.99×
24Mississippi~8K0.99×
25West Virginia~5K0.99×
26Rhode Island~3K0.99×
27New Mexico~5K0.98×
28Georgia~30K0.97×
29South Dakota~2K0.97×
30Indiana~20K0.96×
31New Hampshire~4K0.96×
32Delaware~3K0.96×
33Alaska~2K0.96×
34Oregon~10K0.95×
35Virginia~20K0.94×
36Colorado~20K0.94×
37Kansas~8K0.94×
38Iowa~8K0.93×
39Montana~3K0.93×
40Vermont~2K0.92×
41Minnesota~10K0.91×
42Pennsylvania~30K0.90×
43Illinois~30K0.90×
44Maine~3K0.90×
45Michigan~20K0.88×
46Maryland~20K0.87×
47Missouri~10K0.86×
48Washington, District of Columbia~3K0.84×
49Wisconsin~10K0.82×
50Ohio~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Maxi-Cosi, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maxi-Cosi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maxi-Cosi audience
#·InterestCategoryAffinity×
01JoieKids & Family47.22×
02Major CrimesMovies & TV43.28×
03Baby beddingKids & Family32.71×
04Zara KidsFashion & Accessoires25.95×
05Baby toysKids & Family20.86×
06CardinalsMusic & Radio9.38×
07ChildbirthKids & Family5.09×
08InfantKids & Family3.58×
09CelebrityMovies & TV3.49×
10PhotographTechnology & Electronics3.16×
11SportsSports2.77×
12FoodFood & Beverages2.72×
13EntertainmentMovies & TV2.72×
14Outdoor recreationSports2.69×
15Food and drinkFood & Beverages2.67×
16Arts and musicArts & Culture2.66×
17PetsPets & Animals2.60×
18MusicBusiness & Career2.44×
19ReadingLiterature2.42×
20Consumer electronicsTechnology & Electronics2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maxi-Cosi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maxi-Cosi audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.05×
Healthy LifestyleBALANCE1.99×
Urban LifestyleOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maxi-Cosi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Need for SecurityCONSERVATISM0.75×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maxi-Cosi's target market in United States?

Maxi-Cosi's target market in United States covers an estimated 1,021,067 people, concentrated in California and Texas.

02

What is the gender split and age of Maxi-Cosi customers?

83.8% of the Maxi-Cosi audience are female, 16.2% are male, with an average age of 33.4 years.

03

Which brands do Maxi-Cosi fans like most?

Maxi-Cosi fans show strongest brand affinity for Baby toys (20.86×), Sports (2.77×), and Food and drink (2.67×) over the country average.

04

Where do Maxi-Cosi fans live in United States?

Maxi-Cosi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Maxi-Cosi fans also like?

Beyond Maxi-Cosi itself, the audience over-indexes on Sports (2.77×), Food and drink (2.67×), Zara Kids (25.95×), and Food (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maxi-Cosi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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