Maxi-Cosi Audience in Germany
Maxi-Cosi has an estimated audience of 1,102,227 people in Germany. 70.6% are female, 29.4% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HiPP, Child development, vertbaudet, Duck hunting, Joolz.
The average Maxi-Cosi fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HiPP, Child development, vertbaudet, with strongest over-indexing on HiPP (20.41× the country average). Demographically, the Maxi-Cosi audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Strollers / car seats
Demographics of Maxi-Cosi fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 36.0 |
| Estimated audience size | 1,102,227 |
Audience persona
The typical Maxi-Cosi fan in Germany is more female, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for HiPP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,654 | 1.24× |
| Bayern | 243,084 | 1.37× |
| Baden-Württemberg | 198,226 | 1.32× |
| Niedersachsen | 124,967 | 1.17× |
| Hessen | 93,669 | 1.12× |
| Rheinland-Pfalz | 63,144 | 1.14× |
| Berlin | 40,258 | 0.82× |
| Sachsen | 40,219 | 0.74× |
| Schleswig-Holstein | 36,342 | 0.92× |
| Hamburg | 26,904 | 1.08× |
| Brandenburg | 26,328 | 0.77× |
| Thüringen | 23,731 | 0.84× |
| Sachsen-Anhalt | 21,516 | 0.75× |
| Saarland | 15,880 | 1.17× |
| Mecklenburg-Vorpommern | 15,162 | 0.72× |
| Bremen | 7,769 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HiPP | 20.41× | Kids & Family |
| Child development | 6.64× | Business & Career |
| vertbaudet | 13.53× | Fashion & Accessoires |
| Duck hunting | 13.7× | Sports |
| Joolz | 20.97× | Kids & Family |
| Britax | 15.11× | Kids & Family |
| Vuelta a España | 12.98× | Sports |
| ImmoScout24 | 3.61× | Home & Garden |
| Plasmon biscuit | 28.01× | Food & Beverages |
| Joie | 31.13× | Kids & Family |
| Mathieu Van der Poel | 23.87× | Sports |
| Cervélo | 9.61× | Cars & Mobility |
| Infant bodysuit | 5.65× | Kids & Family |
| Peg Perego | 19.1× | Kids & Family |
| Maclaren | 13.59× | Kids & Family |
| Pinarello | 9.1× | Cars & Mobility |
| BabyLove | 20.35× | Kids & Family |
| Cyclo-cross | 10.49× | Sports |
| Geraint Thomas | 43.95× | Sports |
| Wife | 10.57× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| Design Affinity | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.25 |
| Creativity | OPEN | 1.24 |
| Individualism | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.4% |
| United States | 18.2% |
| United Kingdom | 6.6% |
See Maxi-Cosi audiences in other countries
More Strollers / car seats audiences in Germany
Frequently asked questions
How many fans does Maxi-Cosi have in Germany?
Maxi-Cosi has an estimated audience of 1,102,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maxi-Cosi fans?
70.6% of Maxi-Cosi fans are female, 29.4% are male, with an average age of 36.0 years.
Which brands do Maxi-Cosi fans like most?
Maxi-Cosi fans show strongest brand affinity for HiPP (20.41×), Child development (6.64×), and vertbaudet (13.53×) over the country average.
Where do Maxi-Cosi fans live in Germany?
Maxi-Cosi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 298,654), Bayern (reach 243,084), and Baden-Württemberg (reach 198,226). These three regions account for the largest share of the active audience.
What other brands do Maxi-Cosi fans also like?
Beyond Maxi-Cosi itself, the audience over-indexes on Child development (6.64×), vertbaudet (13.53×), Duck hunting (13.7×), and Joolz (20.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maxi-Cosi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.