Maxi-Cosi Target Market in Germany
A data profile of the people who buy, follow and care about Maxi-Cosi in Germany — modelled from more than twelve digital signal sources. Maxi-Cosi has an estimated audience of 1,099,381 people in Germany.
The average Maxi-Cosi fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include HiPP, Child development, vertbaudet, with strongest over-indexing on HiPP (20.41× the country average).
Demographically, the Maxi-Cosi audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Maxi-Cosi fan in Germany is more female, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for HiPP.
At a glance
The key figures that characterise the Maxi-Cosi profile in Germany.
Search interest · 12-month trend
Customer demographics of Maxi-Cosi
70.6% are female, 29.4% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 36.0 |
| Estimated audience size | 1,099,381 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 40% | |
| 30-39 | 27% | |
| 40-49 | 15% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Maxi-Cosi audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 19.3% |
| United States | 17.9% |
| United Kingdom | 6.6% |
Geography
Where the Maxi-Cosi audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.35× | |
| 02 | Baden-Württemberg | ~200K | 1.30× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.19× | |
| 04 | Saarland | ~20K | 1.17× | |
| 05 | Niedersachsen | ~100K | 1.15× | |
| 06 | Rheinland-Pfalz | ~60K | 1.13× | |
| 07 | Hessen | ~90K | 1.10× | |
| 08 | Hamburg | ~30K | 1.08× | |
| 09 | Schleswig-Holstein | ~40K | 0.93× | |
| 10 | Bremen | ~9K | 0.92× | |
| 11 | Thüringen | ~20K | 0.88× | |
| 12 | Sachsen-Anhalt | ~20K | 0.80× | |
| 13 | Berlin | ~40K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.79× | |
| 15 | Brandenburg | ~30K | 0.77× | |
| 16 | Sachsen | ~40K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Maxi-Cosi audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joie | Kids & Family | 31.13× | ||
| 02 | Plasmon biscuit | Food & Beverages | 28.01× | ||
| 03 | Mathieu Van der Poel | Sports | 23.87× | ||
| 04 | Joolz | Kids & Family | 20.97× | ||
| 05 | HiPP | Kids & Family | 20.41× | ||
| 06 | BabyLove | Kids & Family | 20.35× | ||
| 07 | Peg Perego | Kids & Family | 19.10× | ||
| 08 | Britax | Kids & Family | 15.11× | ||
| 09 | Duck hunting | Sports | 13.70× | ||
| 10 | JAKO-O | Kids & Family | 13.66× | ||
| 11 | Maclaren | Kids & Family | 13.59× | ||
| 12 | vertbaudet | Fashion & Accessoires | 13.53× | ||
| 13 | Vuelta a España | Sports | 12.98× | ||
| 14 | Wife | Kids & Family | 10.57× | ||
| 15 | Cyclo-cross | Sports | 10.49× | ||
| 16 | Cervélo | Cars & Mobility | 9.61× | ||
| 17 | Pinarello | Cars & Mobility | 9.10× | ||
| 18 | Child development | Business & Career | 6.64× | ||
| 19 | Infant bodysuit | Kids & Family | 5.65× | ||
| 20 | ImmoScout24 | Home & Garden | 3.61× |
Personality of the Maxi-Cosi audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Individualism | JOY | 1.27× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Social Media Usage | JOY | 0.82× |
Frequently asked questions
Who is Maxi-Cosi's target market in Germany?
Maxi-Cosi's target market in Germany covers an estimated 1,099,381 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maxi-Cosi customers?
70.6% of the Maxi-Cosi audience are female, 29.4% are male, with an average age of 36.0 years.
Which brands do Maxi-Cosi fans like most?
Maxi-Cosi fans show strongest brand affinity for HiPP (20.41×), Child development (6.64×), and vertbaudet (13.53×) over the country average.
Where do Maxi-Cosi fans live in Germany?
Maxi-Cosi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Maxi-Cosi fans also like?
Beyond Maxi-Cosi itself, the audience over-indexes on Child development (6.64×), vertbaudet (13.53×), Duck hunting (13.7×), and Joolz (20.97×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Maxi-Cosi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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