BabyLove Audience in Germany
BabyLove has an estimated audience of 255,156 people in Germany. 70.7% are female, 29.3% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Romper suit, Maxi-Cosi, Baby food, Mothercare, HiPP.
The average BabyLove fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Romper suit, Maxi-Cosi, Baby food, with strongest over-indexing on Romper suit (25.49× the country average). Demographically, the BabyLove audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Diapers
Demographics of BabyLove fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 32.3 |
| Estimated audience size | 255,156 |
Audience persona
The typical BabyLove fan in Germany is more female, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Romper suit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,652 | 1.37× |
| Bayern | 55,341 | 1.25× |
| Baden-Württemberg | 53,414 | 1.42× |
| Hessen | 26,280 | 1.25× |
| Niedersachsen | 24,631 | 0.92× |
| Rheinland-Pfalz | 17,743 | 1.29× |
| Berlin | 14,056 | 1.14× |
| Schleswig-Holstein | 8,102 | 0.82× |
| Hamburg | 6,626 | 1.07× |
| Brandenburg | 6,265 | 0.73× |
| Sachsen | 6,045 | 0.45× |
| Thüringen | 5,694 | 0.81× |
| Sachsen-Anhalt | 4,748 | 0.67× |
| Saarland | 4,103 | 1.21× |
| Mecklenburg-Vorpommern | 3,587 | 0.68× |
| Bremen | 2,109 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romper suit | 25.49× | Fashion & Accessoires |
| Maxi-Cosi | 26.64× | Kids & Family |
| Baby food | 10.07× | Kids & Family |
| Mothercare | 15.62× | Kids & Family |
| HiPP | 24.19× | Kids & Family |
| Bassinet | 16.53× | Kids & Family |
| Child care | 8.41× | Kids & Family |
| Child development | 6.71× | Business & Career |
| Ernsting's family | 6.45× | Shopping |
| vertbaudet | 12.5× | Fashion & Accessoires |
| Pampers | 8.41× | Kids & Family |
| Rossmann | 3.83× | Shopping |
| Baby transport | 8.44× | Kids & Family |
| Children's clothing | 4.74× | Fashion & Accessoires |
| Livemusic | 4.43× | Music & Radio |
| Baby-led weaning | 16.98× | Technology & Electronics |
| JACK & JONES | 20× | Fashion & Accessoires |
| Diaper | 8.42× | Kids & Family |
| C&A | 4.08× | Shopping |
| Breastfeeding | 7.96× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.5 |
| Family Orientation | CONSERVATISM | 2.21 |
| DIY Mentality | THRILL | 1.73 |
| Sustainability | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| Australia | 13.6% |
| Italy | 7.1% |
See BabyLove audiences in other countries
More Diapers audiences in Germany
Frequently asked questions
How many fans does BabyLove have in Germany?
BabyLove has an estimated audience of 255,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BabyLove fans?
70.7% of BabyLove fans are female, 29.3% are male, with an average age of 32.3 years.
Which brands do BabyLove fans like most?
BabyLove fans show strongest brand affinity for Romper suit (25.49×), Maxi-Cosi (26.64×), and Baby food (10.07×) over the country average.
Where do BabyLove fans live in Germany?
BabyLove fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,652), Bayern (reach 55,341), and Baden-Württemberg (reach 53,414). These three regions account for the largest share of the active audience.
What other brands do BabyLove fans also like?
Beyond BabyLove itself, the audience over-indexes on Maxi-Cosi (26.64×), Baby food (10.07×), Mothercare (15.62×), and HiPP (24.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BabyLove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.