hessnatur Audience in Germany
hessnatur has an estimated audience of 862,885 people in Germany. 84.1% are female, 15.9% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Babywalz, vertbaudet, Picture book, Babywearing, Helene Fischer.
The average hessnatur fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Babywalz, vertbaudet, Picture book, with strongest over-indexing on Babywalz (16.87× the country average). Demographically, the hessnatur audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of hessnatur fans
| Metric | Value |
|---|---|
| Female | 84.1% |
| Male | 15.9% |
| Average age | 31.7 |
| Estimated audience size | 862,885 |
Audience persona
The typical hessnatur fan in Germany is more female, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Babywalz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,683 | 1.05× |
| Bayern | 182,686 | 1.32× |
| Baden-Württemberg | 144,464 | 1.23× |
| Niedersachsen | 94,804 | 1.13× |
| Hessen | 86,938 | 1.32× |
| Rheinland-Pfalz | 43,779 | 1.01× |
| Schleswig-Holstein | 41,561 | 1.34× |
| Berlin | 39,934 | 1.04× |
| Sachsen | 29,374 | 0.69× |
| Hamburg | 28,439 | 1.46× |
| Brandenburg | 20,439 | 0.76× |
| Thüringen | 13,567 | 0.62× |
| Mecklenburg-Vorpommern | 11,928 | 0.72× |
| Sachsen-Anhalt | 10,751 | 0.48× |
| Saarland | 8,516 | 0.8× |
| Bremen | 7,561 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babywalz | 16.87× | Kids & Family |
| vertbaudet | 20.05× | Fashion & Accessoires |
| Picture book | 7.8× | Literature |
| Babywearing | 9.14× | Kids & Family |
| Helene Fischer | 3.7× | Music & Radio |
| Florian Silbereisen | 4.59× | Music & Radio |
| Kinder | 10.44× | Food & Beverages |
| Petit Bateau | 13.7× | Fashion & Accessoires |
| How to Train Your Dragon (film) | 7.16× | Movies & TV |
| Thermomix | 4.67× | Home & Garden |
| Baby toys | 9.54× | Kids & Family |
| BabyOne | 6.28× | Kids & Family |
| VIER PFOTEN | 5.41× | Pets & Animals |
| Horse breeding | 3.39× | Pets & Animals |
| Horse training | 3.52× | Pets & Animals |
| limango | 6.9× | Shopping |
| Milupa | 15.26× | Kids & Family |
| Day care | 4.06× | Health |
| Home Interiors | 3.84× | Home & Garden |
| Grandparent | 3.71× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.54 |
| Creativity | OPEN | 2.4 |
| Design Affinity | PREMIUM | 1.93 |
| Urban Lifestyle | OPEN | 1.87 |
| DIY Mentality | THRILL | 1.55 |
| Mindfulness | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.2% |
| Austria | 5.4% |
| Switzerland | 4.3% |
See hessnatur audiences in other countries
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Frequently asked questions
How many fans does hessnatur have in Germany?
hessnatur has an estimated audience of 862,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of hessnatur fans?
84.1% of hessnatur fans are female, 15.9% are male, with an average age of 31.7 years.
Which brands do hessnatur fans like most?
hessnatur fans show strongest brand affinity for Babywalz (16.87×), vertbaudet (20.05×), and Picture book (7.8×) over the country average.
Where do hessnatur fans live in Germany?
hessnatur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,683), Bayern (reach 182,686), and Baden-Württemberg (reach 144,464). These three regions account for the largest share of the active audience.
What other brands do hessnatur fans also like?
Beyond hessnatur itself, the audience over-indexes on vertbaudet (20.05×), Picture book (7.8×), Babywearing (9.14×), and Helene Fischer (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hessnatur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.