limango Audience in Germany
limango has an estimated audience of 1,840,116 people in Germany. 71.3% are female, 28.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: vertbaudet, JAKO-O, BabyOne, Ernsting's family, hessnatur.
The average limango fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include vertbaudet, JAKO-O, BabyOne, with strongest over-indexing on vertbaudet (15.19× the country average). Demographically, the limango audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of limango fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 37.0 |
| Estimated audience size | 1,840,116 |
Audience persona
The typical limango fan in Germany is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for vertbaudet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 396,715 | 0.99× |
| Bayern | 351,332 | 1.19× |
| Baden-Württemberg | 282,045 | 1.12× |
| Niedersachsen | 212,145 | 1.19× |
| Hessen | 126,391 | 0.9× |
| Rheinland-Pfalz | 108,595 | 1.18× |
| Sachsen | 96,162 | 1.07× |
| Schleswig-Holstein | 75,425 | 1.14× |
| Thüringen | 68,668 | 1.46× |
| Brandenburg | 51,528 | 0.9× |
| Sachsen-Anhalt | 46,126 | 0.97× |
| Berlin | 45,352 | 0.55× |
| Mecklenburg-Vorpommern | 39,210 | 1.12× |
| Hamburg | 30,021 | 0.72× |
| Saarland | 20,182 | 0.89× |
| Bremen | 9,647 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 15.19× | Fashion & Accessoires |
| JAKO-O | 18.44× | Kids & Family |
| BabyOne | 7.14× | Kids & Family |
| Ernsting's family | 4.59× | Shopping |
| hessnatur | 12.03× | Shopping |
| Deichmann | 2.97× | Shopping |
| Infant bodysuit | 4.95× | Kids & Family |
| Gala | 2.23× | News |
| Collectable | 4.78× | Kids & Family |
| Pre-kindergarten | 3.86× | Kids & Family |
| Child development | 3× | Business & Career |
| Baby food | 2.89× | Kids & Family |
| Picture book | 3.43× | Literature |
| H&M | 1.84× | Shopping |
| Tchibo | 2.51× | Shopping |
| Babywearing | 4.36× | Kids & Family |
| toy story | 11.47× | Movies & TV |
| ABC Design | 17.54× | Kids & Family |
| SpVgg Greuther Fürth | 6.53× | Sports |
| Maxi-Cosi | 6.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.39 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.9% |
| Poland | 26.7% |
| Austria | 4.8% |
See limango audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does limango have in Germany?
limango has an estimated audience of 1,840,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of limango fans?
71.3% of limango fans are female, 28.7% are male, with an average age of 37.0 years.
Which brands do limango fans like most?
limango fans show strongest brand affinity for vertbaudet (15.19×), JAKO-O (18.44×), and BabyOne (7.14×) over the country average.
Where do limango fans live in Germany?
limango fans in Germany are most concentrated in Nordrhein-Westfalen (reach 396,715), Bayern (reach 351,332), and Baden-Württemberg (reach 282,045). These three regions account for the largest share of the active audience.
What other brands do limango fans also like?
Beyond limango itself, the audience over-indexes on JAKO-O (18.44×), BabyOne (7.14×), Ernsting's family (4.59×), and hessnatur (12.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for limango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.