limango Audience in Germany
A data profile of the people who buy, follow and care about limango in Germany — modelled from more than twelve digital signal sources. limango has an estimated audience of 1,854,814 people in Germany.
The average limango fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include vertbaudet, hessnatur, JAKO-O, with strongest over-indexing on vertbaudet (15.19× the country average).
Demographically, the limango audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical limango fan in Germany is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for vertbaudet.
At a glance
The key figures that characterise the limango profile in Germany.
Search interest · 12-month trend
Audience demographics of limango
71.3% are female, 28.7% are male, average age 37.0.
Gender split
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 37.0 |
| Estimated audience size | 1,854,814 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide limango audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 60.6% |
| Poland | 27.1% |
| Austria | 4.7% |
Geography
Where the limango audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~70K | 1.47× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 1.19× | |
| 03 | Bayern | ~300K | 1.17× | |
| 04 | Niedersachsen | ~200K | 1.16× | |
| 05 | Baden-Württemberg | ~300K | 1.14× | |
| 06 | Rheinland-Pfalz | ~100K | 1.14× | |
| 07 | Schleswig-Holstein | ~70K | 1.13× | |
| 08 | Sachsen | ~100K | 1.08× | |
| 09 | Sachsen-Anhalt | ~50K | 1.01× | |
| 10 | Nordrhein-Westfalen | ~400K | 1.00× | |
| 11 | Saarland | ~20K | 0.94× | |
| 12 | Brandenburg | ~50K | 0.92× | |
| 13 | Hessen | ~100K | 0.85× | |
| 14 | Hamburg | ~30K | 0.66× | |
| 15 | Bremen | ~10K | 0.64× | |
| 16 | Berlin | ~40K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the limango audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JAKO-O | Kids & Family | 18.44× | ||
| 02 | ABC Design | Kids & Family | 17.54× | ||
| 03 | vertbaudet | Fashion & Accessoires | 15.19× | ||
| 04 | hessnatur | Shopping | 12.03× | ||
| 05 | toy story | Movies & TV | 11.47× | ||
| 06 | BabyOne | Kids & Family | 7.14× | ||
| 07 | Maxi-Cosi | Kids & Family | 6.64× | ||
| 08 | SpVgg Greuther Fürth | Sports | 6.53× | ||
| 09 | Lothar Matthäus | Sports | 6.10× | ||
| 10 | Infant bodysuit | Kids & Family | 4.95× | ||
| 11 | Collectable | Kids & Family | 4.78× | ||
| 12 | Ernsting's family | Shopping | 4.59× | ||
| 13 | Babywearing | Kids & Family | 4.36× | ||
| 14 | Pre-kindergarten | Kids & Family | 3.86× | ||
| 15 | Picture book | Literature | 3.43× | ||
| 16 | Child development | Business & Career | 3.00× | ||
| 17 | Deichmann | Shopping | 2.97× | ||
| 18 | Baby food | Kids & Family | 2.89× | ||
| 19 | Tchibo | Shopping | 2.51× | ||
| 20 | H&M | Shopping | 1.84× |
Personality of the limango audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Creativity | OPEN | 1.26× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Risk Appetite | THRILL | 0.64× | |
| Need for Security | CONSERVATISM | 0.64× |
Frequently asked questions
How many fans does limango have in Germany?
limango has an estimated audience of 1,854,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of limango fans?
71.3% of limango fans are female, 28.7% are male, with an average age of 37.0 years.
Which brands do limango fans like most?
limango fans show strongest brand affinity for vertbaudet (15.19×), hessnatur (12.03×), and JAKO-O (18.44×) over the country average.
Where do limango fans live in Germany?
limango fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do limango fans also like?
Beyond limango itself, the audience over-indexes on hessnatur (12.03×), JAKO-O (18.44×), Ernsting's family (4.59×), and BabyOne (7.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
See limango audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for limango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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