Collectable Audience in Germany
Collectable has an estimated audience of 3,376,047 people in Germany. 44.8% are female, 55.2% are male, average age 33.9. Top brand affinities: Dog breed, Progressive rock, Artistic inspiration, Staycation, Natural rubber.
Top brand affinities include Dog breed, Progressive rock, Artistic inspiration, with strongest over-indexing on Dog breed (1.85× the country average). Demographically, the Collectable audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Collectable fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 33.9 |
| Estimated audience size | 3,376,047 |
Audience persona
The typical Collectable fan in Germany is more male, around 33.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.85× | Pets & Animals |
| Progressive rock | 2.96× | Music & Radio |
| Artistic inspiration | 2.06× | Arts & Culture |
| Staycation | 4.11× | Home & Garden |
| Natural rubber | 2.1× | Cars & Mobility |
| Minestrone | 2.18× | Food & Beverages |
| N'Golo Kanté | 4.33× | Sports |
| WOFL | 9.57× | Movies & TV |
| Mülheim | 2.47× | Travel & Leisure |
| Hypertext | 1.97× | Technology & Electronics |
| Figure painting (hobby) | 2.58× | Arts & Culture |
| Fantasy Earth: Zero | 4.07× | Games |
| Ireen Sheer | 1.73× | Music & Radio |
| Graham Greene (actor) | 2.35× | |
| Buddy – The Buddy Holly Story | 2.85× | Music & Radio |
| Picnic | 2.13× | Kids & Family |
| Liberace | 3.51× | Music & Radio |
| Jason Clarke (actor) | 2.71× | Movies & TV |
| Japanese New Year | 5.09× | Travel & Leisure |
| Carrie (novel) | 2.97× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.54 |
| Sustainability | BALANCE | 1.53 |
| Individualism | JOY | 1.52 |
| Sports Activity | POWER | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 9.6% |
| China | 9.1% |
See Collectable audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Collectable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.