Rascasse Audience Intelligence

Collectable Audience in United States

A data profile of the people who buy, follow and care about Collectable in United States — modelled from more than twelve digital signal sources. Collectable has an estimated audience of 30,026,559 people in United States.

#637among Topic in United States#30in Kids & Family

The average Collectable fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Superman, Metaphysics, with strongest over-indexing on Planet Fitness (2.7× the country average).

Demographically, the Collectable audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Collectable fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Collectable profile in United States.

Audience size
30M
in United States
Gender
45.2%♀
54.8% male
Age
35.9
average years
Country rank
#923
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Collectable fans

45.2% are female, 54.8% are male, average age 35.9.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Collectable audience in United States
MetricValue
Female45.2%
Male54.8%
Average age35.9
Estimated audience size30,026,559
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Collectable audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Collectable audience comes from United States.

Worldwide audience distribution share by country for Collectable
CountryShare
United States31.1%
Japan9.6%
China9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Collectable audience in United States is strongest.

Fig. 05

Top regions by affinity

Collectable fans by region: top regions in United States
#RegionReachAffinity×
01California~4M1.21×
02Nevada~300K1.17×
03Arizona~700K1.14×
04Oregon~400K1.11×
05New Hampshire~100K1.11×
06Wisconsin~500K1.10×
07Kentucky~400K1.10×
08Maine~100K1.09×
09Washington~600K1.07×
10Indiana~600K1.07×
11Colorado~500K1.07×
12Oklahoma~400K1.07×
13Texas~2.5M1.06×
14Minnesota~500K1.05×
15Iowa~300K1.05×
16Missouri~500K1.04×
17Hawaii~100K1.04×
18Pennsylvania~1M1.03×
19Kansas~200K1.02×
20New Mexico~200K1.02×
21Tennessee~600K1.01×
22Nebraska~200K1.01×
23Idaho~200K1.01×
24Rhode Island~100K1.01×
25Alaska~70K1.01×
26Alabama~400K1.00×
27Utah~300K1.00×
28Arkansas~200K1.00×
29Montana~80K1.00×
30North Dakota~60K1.00×
31Illinois~1M0.99×
32North Carolina~900K0.99×
33West Virginia~100K0.99×
34South Dakota~70K0.99×
35Michigan~800K0.97×
36Virginia~700K0.97×
37South Carolina~400K0.97×
38Delaware~80K0.97×
39Georgia~900K0.96×
40Connecticut~300K0.96×
41Vermont~50K0.96×
42New York~1.5M0.95×
43Ohio~900K0.93×
44Florida~2M0.92×
45Massachusetts~500K0.91×
46Louisiana~400K0.91×
47New Jersey~700K0.90×
48Maryland~500K0.88×
49Mississippi~200K0.87×
50Washington, District of Columbia~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Collectable, United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Collectable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Collectable audience
#·InterestCategoryAffinity×
01Industrial engineeringBusiness & Career4.17×
02Largemouth bassFood & Beverages4.14×
03Hiking trailsSports3.14×
04Multi-toolHome & Garden3.13×
05Diaper bagKids & Family2.93×
06MetaphysicsBusiness & Career2.82×
07Fly fishingSports2.77×
08LegoKids & Family2.73×
09Planet FitnessSports2.70×
10Golf ChannelSports2.62×
11OtakuLiterature2.48×
12CarpentryHome & Garden2.43×
13PokémonGames2.17×
14Board gamesGames2.16×
15KitchenwareHome & Garden1.96×
16Bass guitarMusic & Radio1.83×
17Electric guitarMusic & Radio1.82×
18NBA FinalsSports1.72×
19Musical instrumentMusic & Radio1.65×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Collectable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Collectable audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
IndividualismJOY1.21×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Collectable audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Healthy LifestyleBALANCE0.87×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Collectable have in United States?

Collectable has an estimated audience of 30,026,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Collectable fans?

45.2% of Collectable fans are female, 54.8% are male, with an average age of 35.9 years.

03

Which brands do Collectable fans like most?

Collectable fans show strongest brand affinity for Planet Fitness (2.7×), Superman (1.6×), and Metaphysics (2.82×) over the country average.

04

Where do Collectable fans live in United States?

Collectable fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Collectable fans also like?

Beyond Collectable itself, the audience over-indexes on Superman (1.6×), Metaphysics (2.82×), Diaper bag (2.93×), and Golf Channel (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Collectable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Collectable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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