Collectable Audience in United States
Collectable has an estimated audience of 30,026,559 people in United States. 45.2% are female, 54.8% are male, average age 35.9. Top brand affinities: Home staging, Nebraska Cornhuskers football, Urban Outfitters, Jesse Plemons, JDSU.
Top brand affinities include Home staging, Nebraska Cornhuskers football, Urban Outfitters, with strongest over-indexing on Home staging (5.45× the country average). Demographically, the Collectable audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Kids & Family · Type: Topic
Demographics of Collectable fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 35.9 |
| Estimated audience size | 30,026,559 |
Audience persona
The typical Collectable fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Home staging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home staging | 5.45× | Home & Garden |
| Nebraska Cornhuskers football | 3.67× | Sports |
| Urban Outfitters | 1.66× | Shopping |
| Jesse Plemons | 2.33× | Movies & TV |
| JDSU | 2.04× | Business & Career |
| Jaws | 3.59× | Movies & TV |
| Staycation | 1.99× | Home & Garden |
| Nipsey Hussle | 3.19× | Music & Radio |
| Queens College, City University of New York | 3.99× | Business & Career |
| Monogram | 1.99× | Home & Garden |
| Grammarly | 2.41× | Business & Career |
| Charlamagne Tha God | 4.62× | Movies & TV |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Hebe | 2.84× | Home & Garden |
| Glossier | 2.26× | Beauty & Wellness |
| Vicky Kaushal | 5.58× | Movies & TV |
| Holt Renfrew | 5.28× | Shopping |
| Winemaking | 1.72× | Food & Beverages |
| Stay at Home Mum | 4.96× | Kids & Family |
| Voltron: Legendary Defender | 5.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.21 |
| Social Media Usage | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 9.6% |
| China | 9.1% |
See Collectable audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Collectable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.